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#SMX #12C2 @MediaWyse
Who is this Casey guy?• Head of SEO Support for SEN• Founder of Digital Agency Media Wyse• Author of 400+ SEO & SMO articles• 16+ years actual working SEO Experience• Trained SEO teams on five continents• Co-Author of the “Unfair Advantage Guide
to Winning the Search Engine Wars”• Contributor to “The Web Untangled: The
Handbook for Building an Online Business”• Rabid Bacon & Craft Beer Aficionado
#SMX #12C2 @MediaWyse
Wearables Market Overview
Wearables SEO Focus Areas
Voice Search Domination
Hyperlocal Targeting
Mobile User Optimization
Law of Wearables Success
What will we Learn Today?
#SMX #12C2 @MediaWyse
7 Million Apple Watches Sold for $5+ Billion in Revenue. Most Successful
Product to Date!
…And with a hefty profit margin of 60%+
#SMX #12C2 @MediaWyse
Siri loves Yelp. The more reviews the better.
Cortana loves Foursquare. Uses tons of location data.
Both use Bing. Get in there optimize for organic rankings.
Both love natural language. Ask queries of your content.
What Powers Siri & Cortana?
#SMX #12C2 @MediaWyse
Four “Trusted” Sources:
Wikipedia
Freebase Wikidata
Google+
Schema
By Optimizing for the Knowledge Graph!
#SMX #12C2 @MediaWyse
Generate a GREAT Title. Use Natural Language and Ask & Answer Questions
with your Content!
#SMX #12C2 @MediaWyse
Wearables SEO = “Convenience Marketing”
“Delivering a personalized marketing message for a product or service in real-time to a target consumer exactly when they need it!”
- Casey Markee
#SMX #12C2 @MediaWyse
“Beacon technology is a location-aware low-cost transmitter that uses Bluetooth and geo-fencing to provide apps a new
level of micro-location awareness”- Wikipedia
#SMX #12C2 @MediaWyse
Right now you can say “where’s the nearest gas station” and wearables will navigate you there via haptic nudges of
various vibration!
#SMX #12C2 @MediaWyse
You will ask a “yes or no question” and the wearable will answer you via haptic
nudges of various vibration!
#SMX #12C2 @MediaWyse
What is the optimal context and timing for my service?
How does it depend not only on location and buying stage, but on time of day, proximity to other resources, activity, or mood?
How do my messages look?
Does my app provide a “just-in-time” benefit?
Digital Marketers need to be Asking:
#SMX #12C2 @MediaWyse
“In order to be successful, any given piece of wearable technology has to be useful the entire time it’s on your body.”
– Niley Patel, The Verge
#SMX #12C2 @MediaWyse
Connect with me Online @
Become a Fan on Facebook:
http://www.facebook.com/MediaWyse
Follow Casey on Twitter:
http://Twitter.com/MediaWyse
Connect with Casey on Linkedin:
http://www.linkedin/com/in/caseymarkee
Follow Casey on SlideShare:
http://www.slideshare.net/CaseyMarkeeMBA