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SEO, each large and medium-sized enterprises face major challenges. Many websites that may even run on different content management systems, different countries and languages, increasingly complicated Guidelines for Content ... the list is long. To coordinate all SEO efforts within the company and integrate is becoming increasingly important. In this session we show you how to organize large scale SEO the most effective of the themes and actions you should consider and prioritize what is useful. Get practical tips on how to maximize the visibility of your pages - and avoid disaster.
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no more tactics! just strategy with execution
Enterprise SEO
Enterprise SEO
infographics Spammer
Jordan Koene
@jtkoene
Enterprise SEO
SEO extraordinaire
Jordan Koene
@jtkoene
No More Tactics
Planning
Scalable
Why
Difficult to copy
Long Time Frame
Strategy
Doing
Within Reach
How
Easy to Copy
Short Time Frame
Tactics
BY @tomfishburne
BLOG NETWORKS
Still thinking about tactics!
CONTENT WITHOUT PURPOSE
DISREGARD FOR USERS
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What is Strategy? Isn't that just talking?
It is cultural
It is long term
It is good for the internet
Some level of innovation
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Execution, we are too slow!
Clear goals
Connect to Strategy
Measure what is important
Never be satisfied
Repeat and make better
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Results
Start without SEO
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Transition from Social to Search
Questions
Enterprise SEO
SEO extraordinaire
Jordan Koene
@jtkoene