Virtual Worlds

By: Patrick Gauthier

A virtual world is an online community within

a computer-simulated environment through which

users can interact with each other and reinvent themselves through the

use of avatars.

A world where this…

Can become this..

Anything is Possible

Cyworld

Second Life

The Rockefeller of Second Life

Benefits of Virtual Marketing

Advertising

• Establish virtual stores• Buy much cheaper ad space

Advertising (Cont.)

• Hold events such as concerts and product launch

• Great form of experimental marketing

V-commerce

• Sell virtual products identical to those in reality

• Utilize platform to promote e-commerce

Marketing Research

• 33% cheaper to run focus groups

• Complete surveys at half the cost

• Test product before launch

• Involve consumers in design stage