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We now live in a visual world

#VideosAreEveryWhere

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Today we communicate very differently

Print Media

TV

1950s

1960s

Video

Image

Text

EMAIL

SOCIAL

Early 2000s

Early 2000s

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In the last decade Videos have changed

AdvertisementMediaMarketingRetailLearninghow we communicate.

#VideosAreEveryWhere

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DollarShaveClub upturned the shaving blade market using just one video.Bought by Uniliver for $1B

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Corning created viral videos to market a product no one sees. Increased sales from $50M to $750M in 3 years

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Beginning with a single YouTube video in 2009 to over 5000 instructional videos & 4 million exercises completed in a day

Salman Khan: Let’s use videos to reinvent education

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Video help top experts transcend geography and time

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Zappos uses videos to meld their culture

and customer experience

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What is the common thread?

Successful companies aggressively invest in videos to drive business outcomes

For digital marketing For on the job learning For CXO connect For customer communication For self service & support For corp culture & memory

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We all want the instantaneous, captivating video experience that drives

outcomes

For that videos need to be engaging, informative, searchable

and excite their audience into action

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Measure

kPoint maximizes outcomes through videos

Distribute anywhere Securely

Search by people, facts, things in the

video

Use intelligent highlights & tags to view interesting

parts

Measure viewer engagement

Invite deep dive & call to action

Inform EngageMake videos discoverable

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Large multi-national telco provider uses kPoint to reduce product roll out time by 80%

Secure, instantaneous distribution

Offline viewing for remote employees

Train 40,000+ support staff at the same time

Measure training effectiveness

Reduced product training cost by 60% & increased effectiveness of training by 80%

New product/features communication time brought down to 2 days from 2 weeks

4 Person L&D team for 40K+ CSR

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Large IT consulting co enables business transformation with kPoint

Share knowledge through videos across

business functions

Enable in-office and in-field employees with same

content, online and offline

Enable structured and self learning for new business

focus

Measure learning and conversion effectiveness

Enable, Align and Empower 225K+ employees

150K hours of video across business functions across 5 continents

Reduced cost and on boarding for 15K new hires every year

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Top LMS chooses kPoint to deliver video based lessons

Secure distribution within the LMS

Add Quiz, polls. Generate highlights

automatically

Leverage existing videos or create videos in kPoint

Measure effectiveness of

video lesson

Provided the ability to include videos seamlessly in courseware with the ability to include interactivity in existing video assets

Available to 60M+ users

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Companies use kPoint for successful video programs

That reduce their product go-to-market

That increase conversions in their

digital marketing videos more engaging

That onboard employees faster

That make learning more effective by

making videos discoverable and

interactive

That provide latest sales content to their

sales teams on the road

That increase customer satisfaction through self-service or better

trained customer support teams

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We know videos are important to you.

Talk to kPoint on how you can maximize your business objectives with videos

#VideosAreEveryWhere

www.kPoint.com