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Ninja Markiplier PewDiePie Top reasons for watching gaming videos: Have access to videos that are personalized Watch videos created by influencers and YouTubers Get exclusive content Have access to videos that are authentic and real Engage with creators Among Gen Z, watching gaming videos is more popular than watching sports 41% of consumers ages 13-50 watch gaming videos on social media apps Most popular among ages 13-17 (62% watch gaming videos), males and ethnically diverse of those who watch gaming videos regularly watch live streaming events with other social media users Be entertained Pass the time / relax Learn something new Community and inclusion Professional Gamers are getting more famous over time Popular Gamers: Nearly one-half consider these influencers to be ‘celebrities’ and are likely to purchase merchandise if their favorite influencer endorsed a company’s merchandise Brands looking to reach Gamers and Gaming Fans would do well to consider reflecting diversity and community, offering interactive content, and partnering with influencers and YouTubers. Findings from KS&R’s Social Video Adoption Research, July 2020. An online panel was used to collect over 1,500 survey completions among 13-50 year old consumers that watch videos on social media. Copyright © 2020 KS&R, Inc. All rights reserved. As online gaming grows in popularity, consumers are turning to social media apps to watch gaming content and connect with other Gamers Social Media Apps Are Helping Gamers Stay Connected YouTube and Twitch have changed video game fandom Top reason for watching on Twitch is to be part of a community YouTube and Twitch are the most popular platforms to watch gaming videos Those watching gaming videos turn to social media apps to: of those that watch gaming videos follow a social media influencer or YouTuber with 100K+ followers

Social Media Apps Are Helping Gamers Stay Connected...PewDiePie Ninja MarkiplierTop reasons for watching gaming videos: Have access to videos that are personalized Watch videos created

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Page 1: Social Media Apps Are Helping Gamers Stay Connected...PewDiePie Ninja MarkiplierTop reasons for watching gaming videos: Have access to videos that are personalized Watch videos created

Ninja MarkiplierPewDiePie

Top reasons for watching gaming videos:

Have access to videos that are personalized

Watch videos created by influencers and YouTubers

Get exclusive content

Have access to videos that are authentic and real

Engage with creators

Among Gen Z, watching gaming videos is morepopular than watching sports

41% of consumers ages 13-50watch gaming videos onsocial media apps

Most popular among ages 13-17(62% watch gaming videos),males and ethnically diverse

of those who watch gamingvideos regularly watch livestreaming events with othersocial media users

Be entertained

Pass the time / relax

Learn something new

Community and inclusion

Professional Gamers are getting morefamous over time

Popular Gamers:

Nearly one-half consider these influencers to be ‘celebrities’ andare likely to purchase merchandise if their favorite influencerendorsed a company’s merchandise

Brands looking to reach Gamers and Gaming Fans would do well to considerreflecting diversity and community, offering interactive content, andpartnering with influencers and YouTubers.

Findings from KS&R’s Social Video Adoption Research, July 2020.An online panel was used to collect over 1,500 survey completions among 13-50 year old consumers that watch videos on social media.Copyright © 2020 KS&R, Inc. All rights reserved.

As online gaming grows in popularity, consumers areturning to social media apps to watch gaming contentand connect with other Gamers

Social Media Apps Are HelpingGamers Stay Connected

YouTube and Twitch have changed videogame fandom

Top reason for watching on Twitch is to be part of a community

YouTube and Twitch are the most popular platforms to watchgaming videos

Those watching gaming videos turn to socialmedia apps to:

of those that watch gaming videos followa social media influencer or YouTuber with100K+ followers