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Ninja MarkiplierPewDiePie
Top reasons for watching gaming videos:
Have access to videos that are personalized
Watch videos created by influencers and YouTubers
Get exclusive content
Have access to videos that are authentic and real
Engage with creators
Among Gen Z, watching gaming videos is morepopular than watching sports
41% of consumers ages 13-50watch gaming videos onsocial media apps
Most popular among ages 13-17(62% watch gaming videos),males and ethnically diverse
of those who watch gamingvideos regularly watch livestreaming events with othersocial media users
Be entertained
Pass the time / relax
Learn something new
Community and inclusion
Professional Gamers are getting morefamous over time
Popular Gamers:
Nearly one-half consider these influencers to be ‘celebrities’ andare likely to purchase merchandise if their favorite influencerendorsed a company’s merchandise
Brands looking to reach Gamers and Gaming Fans would do well to considerreflecting diversity and community, offering interactive content, andpartnering with influencers and YouTubers.
Findings from KS&R’s Social Video Adoption Research, July 2020.An online panel was used to collect over 1,500 survey completions among 13-50 year old consumers that watch videos on social media.Copyright © 2020 KS&R, Inc. All rights reserved.
As online gaming grows in popularity, consumers areturning to social media apps to watch gaming contentand connect with other Gamers
Social Media Apps Are HelpingGamers Stay Connected
YouTube and Twitch have changed videogame fandom
Top reason for watching on Twitch is to be part of a community
YouTube and Twitch are the most popular platforms to watchgaming videos
Those watching gaming videos turn to socialmedia apps to:
of those that watch gaming videos followa social media influencer or YouTuber with100K+ followers