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Keynote presentation for the UX Romandie group on March 26, 2013 at the Hotel Bristol in Geneva, Switzerland. An introduction to how metadata enables us to manage, describe and exchange information objects. Topics covered include: content strategy, responsive design, rich snippets, cross-channel service design, the internet of things, xml schema, metadata frameworks such as Good Relations and OASIS, Linked Data and Ontologies.
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Metadata in the Cross-Channel Ecosystem: Consistency, Context Interoperability
@AdamUngstadWednesday, 27 March, 13
Wednesday, 27 March, 13
IA Summit - Baltimore April 3-8Wednesday, 27 March, 13
EuroIA - Edinburgh Sept 26-28Wednesday, 27 March, 13
Metadata
Wednesday, 27 March, 13
Metadata enables consistency, context and interoperability in
the cross-channel ecosystem
Wednesday, 27 March, 13
by managing, describing, and exchanging
information objects.
Wednesday, 27 March, 13
What is Metadata?
Wednesday, 27 March, 13
National Information Standards Organisation
Wednesday, 27 March, 13
Metadata is information about information objects.
Wednesday, 27 March, 13
What is an information object?
Wednesday, 27 March, 13
...a web pageWednesday, 27 March, 13
...a document
MS#Word#
Wednesday, 27 March, 13
...a photographWednesday, 27 March, 13
...a name
Adam Ungstad
Wednesday, 27 March, 13
...a vegetable?Wednesday, 27 March, 13
...a vegetableWednesday, 27 March, 13
...a bookHTTP://JSM2011.BLOGSPOT.CHHTTP://WWW.WOMBANIA.COM/CARTOONS/CALVIN-AND-HOBBES-TENTH-ANNIVERSARY.HTM#.UUQKWVUGNZ02010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
Wednesday, 27 March, 13
...a packageHTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
Wednesday, 27 March, 13
...a shipmentWednesday, 27 March, 13
...a deliveryWednesday, 27 March, 13
...a userWednesday, 27 March, 13
There are three typesof metadata:
HTTP://WWW.NISO.ORG/PUBLICATIONS/PRESS/UNDERSTANDINGMETADATA.PDF://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
Wednesday, 27 March, 13
administrative,
Wednesday, 27 March, 13
descriptive,
Wednesday, 27 March, 13
and structural.
Wednesday, 27 March, 13
Administrative Metadata
Wednesday, 27 March, 13
We use administrative metadata to manage information objects.
Wednesday, 27 March, 13
This is useful for Responsive Design and
Content Strategy.
Wednesday, 27 March, 13
The Globe and MailHTTP://CLIFTONLIPHOTO.COM/BLOG/?P=892
Wednesday, 27 March, 13
DesktopWednesday, 27 March, 13
iPad (Browser)Wednesday, 27 March, 13
iPad (App)Wednesday, 27 March, 13
iPhone (Browser)Wednesday, 27 March, 13
iPhone (App)Wednesday, 27 March, 13
Administrative metadata can be used to store content in chunks,
enabling you to style it for a given device.
Wednesday, 27 March, 13
Wednesday, 27 March, 13
Subscription vs Free Content
Wednesday, 27 March, 13
Free / Subscription-only Syndicated / LocalPublication DateExpiry DateInternal Content OwnerUsage Rights
Wednesday, 27 March, 13
Right contentRight timeRight channelRight user
Wednesday, 27 March, 13
Administrative metadata enables consistency.
Wednesday, 27 March, 13
Descriptive Metadata
Wednesday, 27 March, 13
We use descriptive metadata to discover and identify
information objects.
Wednesday, 27 March, 13
This is useful for Faceted Search.
Wednesday, 27 March, 13
Home DepotHTTP://WWW.FORBES.COM/SITES/INVESTOR/2012/04/24/FIVE-U-S-REITS-THAT-INVEST-ABROAD/2/
Wednesday, 27 March, 13
Wednesday, 27 March, 13
Wednesday, 27 March, 13
FacetsWednesday, 27 March, 13
Descriptive metadata enables context.
Wednesday, 27 March, 13
Structural Metadata
Wednesday, 27 March, 13
We use structural metadata to exchange
information objects.
Wednesday, 27 March, 13
This is useful for Rich Snippets.
Wednesday, 27 March, 13
Secret Lakes of Southern Vancouver Island
Wednesday, 27 March, 13
Wednesday, 27 March, 13
Wednesday, 27 March, 13
Wednesday, 27 March, 13
Wednesday, 27 March, 13
Wednesday, 27 March, 13
What’s in a name?
Name%
Wednesday, 27 March, 13
What’s in a name?
First&Name&
Middle&Ini0al&
Last&Name&
Wednesday, 27 March, 13
What’s in a name?
Surname(
Other(Given(Names(First(Name(cv(
Surname((Birth)(cv(
Surname((Previous)(cv(
cv(
Wednesday, 27 March, 13
What’s in a name?
Surname(
Other(Given(Names(First(Name(cv(
Surname((Birth)(cv(
Surname((Previous)(cv(
cv(
Wednesday, 27 March, 13
What’s in a name?
Surname(
Other(Given(Names(First(Name(cv(
Surname((Birth)(cv(
Surname((Previous)(cv(
cv(
Wednesday, 27 March, 13
Stored in a database
Family'Name'
Other'Given'Names'First'Name'cv'
Family'Name'(Birth)'cv'
Family'Name'(Previous)'cv'
cv'
Wednesday, 27 March, 13
Exchange Data
Family'Name'
Other'Given'Names'First'Name'cv'
Family'Name'(Birth)'cv'
Family'Name'(Previous)'cv'
cv'
Name%
Wednesday, 27 March, 13
Structural metadata enables interoperability.
Wednesday, 27 March, 13
Cross-Channel Ecosystem
Wednesday, 27 March, 13
Ecosystems
Wednesday, 27 March, 13
Photo Credit: <a href="http://www.flickr.com/photos/7226703@N06/5913296218/">henrikj</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc/2.0/">cc</a>
Wednesday, 27 March, 13
HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
Wednesday, 27 March, 13
HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
Wednesday, 27 March, 13
Photo Credit: <a href="http://www.flickr.com/photos/44034115@N08/5414079087/">Phil's 1stPix</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc-sa/2.0/">cc</a>
Wednesday, 27 March, 13
“A biological community of interacting organisms and
their physical environment.”- Oxford
Wednesday, 27 March, 13
“...a complex set of relationships among the living
resources, habitats and residents of an area.”
- Michigan Tech Kid’s Corner
Wednesday, 27 March, 13
HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
Wednesday, 27 March, 13
Wednesday, 27 March, 13
MediumsChannels
InteractionsTouchpoints
Wednesday, 27 March, 13
Medium
Wednesday, 27 March, 13
“the intervening substance through which
sensory impressions are conveyed or physical forces
are transmitted”- Oxford Dictionary
Wednesday, 27 March, 13
TVTHE WEB PAPER
Wednesday, 27 March, 13
Channels
Wednesday, 27 March, 13
“a path along which information (as data or music)
in the form of an electrical signal passes”
- Merriam-Webster
Wednesday, 27 March, 13
TV CHANNELWEBSITE NEWSPAPER
NEW YORKTIMES7
Wednesday, 27 March, 13
We can cross channels in the same media.
Wednesday, 27 March, 13
We can cross channels in the same media.
phone transfers
Wednesday, 27 March, 13
We can cross channels in the same media.
using your facebook ID to sign in to a website
Wednesday, 27 March, 13
Multi-Channel is not the same as
Cross-Channel
Wednesday, 27 March, 13
Multi-Channel Experience
Wednesday, 27 March, 13
Paying your phone bill
Wednesday, 27 March, 13
PHONE WEBSITE SMS MAIL APP
Wednesday, 27 March, 13
PHONE WEBSITE SMS MAIL APP
Wednesday, 27 March, 13
PHONE WEBSITE SMS MAIL APP
Wednesday, 27 March, 13
PHONE WEBSITE SMS MAIL APP
Wednesday, 27 March, 13
Cross-Channel Experience
Wednesday, 27 March, 13
Buying a (physical) book from Amazon
Wednesday, 27 March, 13
PHONE WEBSITE SMS MAIL APP
Wednesday, 27 March, 13
PHONE WEBSITE SMS MAIL APP
Wednesday, 27 March, 13
A cross-channel experience requires an information
exchange between channels.
Wednesday, 27 March, 13
TVTHE WEB PAPER
MEDIUM
CHANNEL
TV CHANNELWEBSITE NEWSPAPER
7 NEW YORKTIMES
Wednesday, 27 March, 13
Interactions
Wednesday, 27 March, 13
“a reciprocal action or influence”
- Oxford Dictionary
Wednesday, 27 March, 13
WATCHING THE SIMPSONS
PAYING A BILL
READING THE NEWS
$
Wednesday, 27 March, 13
TVTHE WEB PAPER
MEDIUM
CHANNEL
INTERACTION
TV CHANNELWEBSITE NEWSPAPER
7
WATCHING THE SIMPSONSPAYING A BILL
READING THE NEWS
$
NEW YORKTIMES
Wednesday, 27 March, 13
Touchpoints
Wednesday, 27 March, 13
“an encounter where customers and business exchange information,
provide service, or handle transactions.
- Wikipedia
Wednesday, 27 March, 13
SHAMPOO COMMERCIAL
MONTHLY PAYMENT FORM
SPORTS SCORES
VAN V EDM EDM V CALOTW V LA
Wednesday, 27 March, 13
TVTHE WEB PAPER
MEDIUM
CHANNEL
INTERACTION
TOUCHPOINT
TV CHANNELWEBSITE NEWSPAPER
7
WATCHING THE SIMPSONSPAYING A BILL
READING THE NEWS
$
NEW YORKTIMES
SHAMPOO COMMERCIAL
MONTHLY PAYMENT FORM
SPORTS SCORES
VAN V EDM EDM V CALOTT V LA
Wednesday, 27 March, 13
Internet of Things
Wednesday, 27 March, 13
bears, bats & bees
HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/
Wednesday, 27 March, 13
bearsHTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/
Wednesday, 27 March, 13
HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
Wednesday, 27 March, 13
batsHTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/
Wednesday, 27 March, 13
GlowCapsHTTPS://WWW.GOOGLE.CH/URL?SA=I&RCT=J&Q=&ESRC=S&SOURCE=IMAGES&CD=&CAD=RJA&DOCID=KATHLU8YY0HB-M&TBNID=BNRSJEUMOYPVVM:&VED=0CAUQJRW&URL=HTTP%3A%2F%2FWWW.FASTCODESIGN.COM%2FIDEA-2010%2FVITALITY-GLOWCAPS&EI=EV5OUY-YLU2L0WWSQOG4DA&BVM=BV.44158598,D.ZWU&PSIG=AFQJCNG7SMN21RCO1IRA0BEVYX2APSCREA&UST=1364217461886976
Wednesday, 27 March, 13
Smart Baby MonitorsHTTP://WWW.WITHINGS.COM/EN/BABYMONITOR
Wednesday, 27 March, 13
Nike+ Fuel BandHTTP://WWW.NIKE.COM/US/EN_US/C/NIKEPLUS-FUELBAND
Wednesday, 27 March, 13
beesHTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/
Wednesday, 27 March, 13
Industrial Wireless SensorsPhoto Credit: <a href="http://www.flickr.com/photos/84725742@N00/3794260039/">blankdots</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/">cc</a>
Wednesday, 27 March, 13
A Trackable ObjectHTTP://WWW.NIKE.COM/US/EN_US/C/NIKEPLUS-FUELBAND
Wednesday, 27 March, 13
Smart PackagesHTTP://WWW.NEAROF.COM/?P=628
Wednesday, 27 March, 13
HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/
Wednesday, 27 March, 13
Wednesday, 27 March, 13
PHONE WEBSITE SMS GLO-CAP APP
Wednesday, 27 March, 13
Information Exchanges
Wednesday, 27 March, 13
Wednesday, 27 March, 13
X"
Wednesday, 27 March, 13
X" Y"
Wednesday, 27 March, 13
X"
X ?"
Wednesday, 27 March, 13
Y"
Y?"
Wednesday, 27 March, 13
X" Y"
Z
Wednesday, 27 March, 13
X" Y"ENGLISH
Wednesday, 27 March, 13
X" Y"FRENCH
Wednesday, 27 March, 13
X" Y"
Wednesday, 27 March, 13
X" Y"
Z
Wednesday, 27 March, 13
X" Y"METADATA
STANDARDS
Wednesday, 27 March, 13
X" Y"
NIEM
Wednesday, 27 March, 13
X" Y"DUBLIN CORE
Wednesday, 27 March, 13
X" Y"OASIS
Wednesday, 27 March, 13
X" Y"GOOD
RELATIONS
Wednesday, 27 March, 13
X" Y"
XML
Wednesday, 27 March, 13
Schema
Wednesday, 27 March, 13
“...a model for describing the structure of information.”
- xml.com
Wednesday, 27 March, 13
XML
Wednesday, 27 March, 13
.xsd
.xml
Wednesday, 27 March, 13
What does a schema specify?
Wednesday, 27 March, 13
Semantics
Wednesday, 27 March, 13
meaning
Wednesday, 27 March, 13
“bench”
Wednesday, 27 March, 13
“bench” (Canada)Wednesday, 27 March, 13
“bench” (Australia)Wednesday, 27 March, 13
Name%
Wednesday, 27 March, 13
First&Name&
Last%Name%
Wednesday, 27 March, 13
Given&Name&
Family'Name'
Wednesday, 27 March, 13
Syntax
Wednesday, 27 March, 13
expression
Wednesday, 27 March, 13
“capsicum”
Wednesday, 27 March, 13
“capsicum”
Wednesday, 27 March, 13
“red pepper”
Wednesday, 27 March, 13
Name%
Wednesday, 27 March, 13
3ric?
Wednesday, 27 March, 13
St. Germaine?
Wednesday, 27 March, 13
Saint Germaine?
Wednesday, 27 March, 13
Lexicon
Wednesday, 27 March, 13
vocabulary
Wednesday, 27 March, 13
Name%
Wednesday, 27 March, 13
The Cookie Monster?
Wednesday, 27 March, 13
Talula Does The Hula From Hawaii?
Wednesday, 27 March, 13
Status&
Wednesday, 27 March, 13
Green?
Wednesday, 27 March, 13
Under Review?
Wednesday, 27 March, 13
Implementation Phase?
Wednesday, 27 March, 13
Ready?
Wednesday, 27 March, 13
Status&
Wednesday, 27 March, 13
Linked Data
Wednesday, 27 March, 13
“...a recommended best practice for exposing,
sharing, and connecting pieces of data, information,
and knowledge”- Wikipedia
Wednesday, 27 March, 13
X" Y"METADATA
STANDARDS
Wednesday, 27 March, 13
METADATASTANDARDSMETADATA
STANDARDS
Wednesday, 27 March, 13
METADATASTANDARDSMETADATA
STANDARDS
ORGANIZATION 1
ORGANIZATION 2 ORGANIZATION 3
ORGANIZATION 4
Wednesday, 27 March, 13
METADATASTANDARDSMETADATA
STANDARDS
ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION
ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION
Wednesday, 27 March, 13
standards enable exchanges
Wednesday, 27 March, 13
exchanges enable data linking
Wednesday, 27 March, 13
Linking Open Data cloud diagram, by Richard Cyganiak and Anja Jentzsch. http://lod-cloud.net/
Wednesday, 27 March, 13
Ontologies
Wednesday, 27 March, 13
“...a specification of a conceptualization.”
Stanford.edu
Wednesday, 27 March, 13
“...the exact description of things and
their relationships.”- w3schools.com
Wednesday, 27 March, 13
X"
Wednesday, 27 March, 13
A controlled vocabulary is a lightwieght ontology.
Wednesday, 27 March, 13
employee subclassOf person
director subclassOf employee
project manager subclassOf employee worksOn Project reportsTo Director
lackey subclassOf employee worksOn project reportsTo project manage
HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/
Wednesday, 27 March, 13
HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/
Wednesday, 27 March, 13
1:11 : many
many : many
Wednesday, 27 March, 13
HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/
Wednesday, 27 March, 13
is part ofis used withis made of
Wednesday, 27 March, 13
Friend of a Friend (FOAF)
What properties are associated with a user profile?
Wednesday, 27 March, 13
Good Relations
What components is a product made out of?
Wednesday, 27 March, 13
Semantically-Interlinked Online Communities (SIOC)
What is a blog post?
Wednesday, 27 March, 13
Ontologies are documented using frameworks like
RDF and OWL
Wednesday, 27 March, 13
HTTP://SEMANTICWEB.ORG/WIKI/ONTOLOGY
Wednesday, 27 March, 13
Web of Data
Wednesday, 27 March, 13
Web of Documents
Wednesday, 27 March, 13
“population geneva”
Wednesday, 27 March, 13
Population!!
Geneva
Wednesday, 27 March, 13
Web of Data
Wednesday, 27 March, 13
Population Geneva
Wednesday, 27 March, 13
Wednesday, 27 March, 13
Knowledge Graph
Wednesday, 27 March, 13
Knowledge Graph
Knowledge Graph
Wednesday, 27 March, 13
Knowledge Graph
Knowledge Graph (DBPedia)
Knowledge Graph
Wednesday, 27 March, 13
Knowledge Graph
Knowledge Graph (DBPedia)
Google Maps
Knowledge Graph
Wednesday, 27 March, 13
Knowledge Graph
Knowledge Graph (DBPedia)
Google Maps
Knowledge Graph
Search Results
Wednesday, 27 March, 13
Answers not documents
Wednesday, 27 March, 13
Where do we start?
Wednesday, 27 March, 13
1. Make metadata a priority
Wednesday, 27 March, 13
Link metadata to ROI
Wednesday, 27 March, 13
Identify breakdowns in cross-channel experiences
Wednesday, 27 March, 13
Show how they can be improved with an
information exchange
Wednesday, 27 March, 13
Better experiences create loyalty
Wednesday, 27 March, 13
Loyalty drives revenue
Wednesday, 27 March, 13
2. Define your data
Wednesday, 27 March, 13
information objects
Wednesday, 27 March, 13
content assets
Wednesday, 27 March, 13
users
Wednesday, 27 March, 13
Start with a controlled vocabulary
Wednesday, 27 March, 13
SemanticsSyntaxLexicon
Wednesday, 27 March, 13
Add relationships
Wednesday, 27 March, 13
Use existing standards
Wednesday, 27 March, 13
3. Identify Exchanges
Wednesday, 27 March, 13
X" Y"
Z
Wednesday, 27 March, 13
Internal & External
Wednesday, 27 March, 13
Current & Potential
Wednesday, 27 March, 13
Journey Maps
Wednesday, 27 March, 13
@uxjam
Wednesday, 27 March, 13
Diary Studies
Wednesday, 27 March, 13
Business Origami
Wednesday, 27 March, 13
@jessmcmullin
Wednesday, 27 March, 13
Happy Paths
Wednesday, 27 March, 13
Unplanned Paths
Wednesday, 27 March, 13
4. Build the infrastructure
Wednesday, 27 March, 13
Start small
Wednesday, 27 March, 13
Build on what exists
Wednesday, 27 March, 13
Borrow & Reuse
Wednesday, 27 March, 13
5. Governance
Wednesday, 27 March, 13
Create enterprise information maps
Wednesday, 27 March, 13
Standardize your standards
Wednesday, 27 March, 13
You have to start somewhere.
Wednesday, 27 March, 13
Build better cross-channel experiences
Wednesday, 27 March, 13
with metadata.
Wednesday, 27 March, 13
Thank You!
@AdamUngstad
Wednesday, 27 March, 13
Wednesday, 27 March, 13