Download pdf - UX Romandie Episode 14: Metadata in the Cross-Channel Ecosystem

Metadata in the Cross-Channel Ecosystem: Consistency, Context Interoperability

@AdamUngstadWednesday, 27 March, 13

Wednesday, 27 March, 13

IA Summit - Baltimore April 3-8Wednesday, 27 March, 13

EuroIA - Edinburgh Sept 26-28Wednesday, 27 March, 13

Metadata


Metadata enables consistency, context and interoperability in

the cross-channel ecosystem


by managing, describing, and exchanging

information objects.


What is Metadata?


National Information Standards Organisation


Metadata is information about information objects.


What is an information object?


...a web pageWednesday, 27 March, 13

...a document

MS#Word#


...a photographWednesday, 27 March, 13

...a name

Adam Ungstad


...a vegetable?Wednesday, 27 March, 13

...a vegetableWednesday, 27 March, 13

...a bookHTTP://JSM2011.BLOGSPOT.CHHTTP://WWW.WOMBANIA.COM/CARTOONS/CALVIN-AND-HOBBES-TENTH-ANNIVERSARY.HTM#.UUQKWVUGNZ02010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML


http://jsm2011.blogspot.ch/2010/12/is-that-c-4-explosives-i-ordered.html


...a packageHTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML




...a shipmentWednesday, 27 March, 13

...a deliveryWednesday, 27 March, 13

...a userWednesday, 27 March, 13

There are three typesof metadata:

HTTP://WWW.NISO.ORG/PUBLICATIONS/PRESS/UNDERSTANDINGMETADATA.PDF://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML




administrative,


descriptive,


and structural.


Administrative Metadata


We use administrative metadata to manage information objects.


This is useful for Responsive Design and

Content Strategy.


The Globe and MailHTTP://CLIFTONLIPHOTO.COM/BLOG/?P=892


http://cliftonliphoto.com/blog/?p=892

http://cliftonliphoto.com/blog/?p=892

DesktopWednesday, 27 March, 13

iPad (Browser)Wednesday, 27 March, 13

iPad (App)Wednesday, 27 March, 13

iPhone (Browser)Wednesday, 27 March, 13

iPhone (App)Wednesday, 27 March, 13

Administrative metadata can be used to store content in chunks,

enabling you to style it for a given device.



Subscription vs Free Content


Free / Subscription-only Syndicated / LocalPublication DateExpiry DateInternal Content OwnerUsage Rights


Right contentRight timeRight channelRight user


Administrative metadata enables consistency.


Descriptive Metadata


We use descriptive metadata to discover and identify



This is useful for Faceted Search.


Home DepotHTTP://WWW.FORBES.COM/SITES/INVESTOR/2012/04/24/FIVE-U-S-REITS-THAT-INVEST-ABROAD/2/


http://www.forbes.com/sites/investor/2012/04/24/five-u-s-reits-that-invest-abroad/2/

http://www.forbes.com/sites/investor/2012/04/24/five-u-s-reits-that-invest-abroad/2/



FacetsWednesday, 27 March, 13

Descriptive metadata enables context.


Structural Metadata


We use structural metadata to exchange



This is useful for Rich Snippets.


Secret Lakes of Southern Vancouver Island







What’s in a name?

Name%


What’s in a name?

First&Name&

Middle&Ini0al&

Last&Name&


What’s in a name?

Surname(

Other(Given(Names(First(Name(cv(

Surname((Birth)(cv(

Surname((Previous)(cv(

cv(


What’s in a name?

Surname(


Surname((Birth)(cv(


cv(


What’s in a name?

Surname(


Surname((Birth)(cv(


cv(


Stored in a database

Family'Name'

Other'Given'Names'First'Name'cv'

Family'Name'(Birth)'cv'

Family'Name'(Previous)'cv'

cv'


Exchange Data

Family'Name'

Other'Given'Names'First'Name'cv'

Family'Name'(Birth)'cv'

Family'Name'(Previous)'cv'

cv'

Name%


Structural metadata enables interoperability.


Cross-Channel Ecosystem


Ecosystems


Photo Credit: <a href="http://www.flickr.com/photos/7226703@N06/5913296218/">henrikj</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc/2.0/">cc</a>


http://www.flickr.com/photos/7226703@N06/5913296218/


http://compfight.com


http://creativecommons.org/licenses/by-nc/2.0/




HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML




Photo Credit: <a href="http://www.flickr.com/photos/44034115@N08/5414079087/">Phil's 1stPix</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc-sa/2.0/">cc</a>


“A biological community of interacting organisms and

their physical environment.”- Oxford


“...a complex set of relationships among the living

resources, habitats and residents of an area.”

- Michigan Tech Kid’s Corner







MediumsChannels

InteractionsTouchpoints


Medium


“the intervening substance through which

sensory impressions are conveyed or physical forces

are transmitted”- Oxford Dictionary


TVTHE WEB PAPER


Channels


“a path along which information (as data or music)

in the form of an electrical signal passes”

- Merriam-Webster


TV CHANNELWEBSITE NEWSPAPER

NEW YORKTIMES7


We can cross channels in the same media.



phone transfers



using your facebook ID to sign in to a website


Multi-Channel is not the same as

Cross-Channel


Multi-Channel Experience


Paying your phone bill


PHONE WEBSITE SMS MAIL APP








Cross-Channel Experience


Buying a (physical) book from Amazon






A cross-channel experience requires an information

exchange between channels.


TVTHE WEB PAPER

MEDIUM

CHANNEL


7 NEW YORKTIMES


Interactions


“a reciprocal action or influence”

- Oxford Dictionary


WATCHING THE SIMPSONS

PAYING A BILL

READING THE NEWS

$


TVTHE WEB PAPER

MEDIUM

CHANNEL

INTERACTION


7

WATCHING THE SIMPSONSPAYING A BILL

READING THE NEWS

$

NEW YORKTIMES


Touchpoints


“an encounter where customers and business exchange information,

provide service, or handle transactions.

- Wikipedia


SHAMPOO COMMERCIAL

MONTHLY PAYMENT FORM

SPORTS SCORES

VAN V EDM EDM V CALOTW V LA


TVTHE WEB PAPER

MEDIUM

CHANNEL

INTERACTION

TOUCHPOINT


7

WATCHING THE SIMPSONSPAYING A BILL

READING THE NEWS

$

NEW YORKTIMES

SHAMPOO COMMERCIAL

MONTHLY PAYMENT FORM

SPORTS SCORES

VAN V EDM EDM V CALOTT V LA


Internet of Things


bears, bats & bees

HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/


http://jenson.org/of-bears-bats-and-bees-making-sense-of-the-internet-of-things/


bearsHTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/








batsHTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/




GlowCapsHTTPS://WWW.GOOGLE.CH/URL?SA=I&RCT=J&Q=&ESRC=S&SOURCE=IMAGES&CD=&CAD=RJA&DOCID=KATHLU8YY0HB-M&TBNID=BNRSJEUMOYPVVM:&VED=0CAUQJRW&URL=HTTP%3A%2F%2FWWW.FASTCODESIGN.COM%2FIDEA-2010%2FVITALITY-GLOWCAPS&EI=EV5OUY-YLU2L0WWSQOG4DA&BVM=BV.44158598,D.ZWU&PSIG=AFQJCNG7SMN21RCO1IRA0BEVYX2APSCREA&UST=1364217461886976


https://www.google.ch/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=kaTHLu8yY0Hb-M&tbnid=bNRSjEuMoYPVVM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.fastcodesign.com%2Fidea-2010%2Fvitality-glowcaps&ei=Ev5OUY-YLu2l0wWSqoG4DA&bvm=bv.44158598,d.ZWU&psig=AFQjCNG7sMn21Rco1IRA0bevYX2APscREA&ust=1364217461886976




Smart Baby MonitorsHTTP://WWW.WITHINGS.COM/EN/BABYMONITOR


http://www.withings.com/en/babymonitor

http://www.withings.com/en/babymonitor

Nike+ Fuel BandHTTP://WWW.NIKE.COM/US/EN_US/C/NIKEPLUS-FUELBAND


http://www.nike.com/us/en_us/c/nikeplus-fuelband


beesHTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/




Industrial Wireless SensorsPhoto Credit: <a href="http://www.flickr.com/photos/84725742@N00/3794260039/">blankdots</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/">cc</a>






http://creativecommons.org/licenses/by-nc-nd/2.0/




A Trackable ObjectHTTP://WWW.NIKE.COM/US/EN_US/C/NIKEPLUS-FUELBAND




Smart PackagesHTTP://WWW.NEAROF.COM/?P=628


http://www.nearof.com/?p=628

http://www.nearof.com/?p=628

HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/





PHONE WEBSITE SMS GLO-CAP APP


Information Exchanges



X"


X" Y"


X"

X ?"


Y"

Y?"


X" Y"

Z


X" Y"ENGLISH


X" Y"FRENCH


X" Y"


X" Y"

Z


X" Y"METADATA

STANDARDS


X" Y"

NIEM


X" Y"DUBLIN CORE


X" Y"OASIS


X" Y"GOOD

RELATIONS


X" Y"

XML


Schema


“...a model for describing the structure of information.”

- xml.com


XML


.xsd

.xml


What does a schema specify?


Semantics


meaning


“bench”


“bench” (Canada)Wednesday, 27 March, 13

“bench” (Australia)Wednesday, 27 March, 13

Name%


First&Name&

Last%Name%


Given&Name&

Family'Name'


Syntax


expression


“capsicum”


“capsicum”


“red pepper”


Name%


3ric?


St. Germaine?


Saint Germaine?


Lexicon


vocabulary


Name%


The Cookie Monster?


Talula Does The Hula From Hawaii?


Status&


Green?


Under Review?


Implementation Phase?


Ready?


Status&


Linked Data


“...a recommended best practice for exposing,

sharing, and connecting pieces of data, information,

and knowledge”- Wikipedia


http://en.wikipedia.org/wiki/Data

http://en.wikipedia.org/wiki/Data

http://en.wikipedia.org/wiki/Information

http://en.wikipedia.org/wiki/Information

X" Y"METADATA

STANDARDS


METADATASTANDARDSMETADATA

STANDARDS



STANDARDS

ORGANIZATION 1

ORGANIZATION 2 ORGANIZATION 3

ORGANIZATION 4



STANDARDS

ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION

ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION


standards enable exchanges


exchanges enable data linking


Linking Open Data cloud diagram, by Richard Cyganiak and Anja Jentzsch. http://lod-cloud.net/


http://lod-cloud.net

http://lod-cloud.net

Ontologies


“...a specification of a conceptualization.”

Stanford.edu


“...the exact description of things and

their relationships.”- w3schools.com


X"


A controlled vocabulary is a lightwieght ontology.


employee subclassOf person

director subclassOf employee

project manager subclassOf employee worksOn Project reportsTo Director

lackey subclassOf employee worksOn project reportsTo project manage

HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/


http://ilrt.org/discovery/2000/11/lux/






1:11 : many

many : many






is part ofis used withis made of


Friend of a Friend (FOAF)

What properties are associated with a user profile?


Good Relations

What components is a product made out of?


Semantically-Interlinked Online Communities (SIOC)

What is a blog post?


Ontologies are documented using frameworks like

RDF and OWL


HTTP://SEMANTICWEB.ORG/WIKI/ONTOLOGY


http://semanticweb.org/wiki/Ontology

http://semanticweb.org/wiki/Ontology

Web of Data


Web of Documents


“population geneva”


Population!!

Geneva


Web of Data


Population Geneva



Knowledge Graph


Knowledge Graph

Knowledge Graph


Knowledge Graph

Knowledge Graph (DBPedia)

Knowledge Graph


Knowledge Graph


Google Maps

Knowledge Graph


Knowledge Graph


Google Maps

Knowledge Graph

Search Results


Answers not documents


Where do we start?


1. Make metadata a priority


Link metadata to ROI


Identify breakdowns in cross-channel experiences


Show how they can be improved with an

information exchange


Better experiences create loyalty


Loyalty drives revenue


2. Define your data


information objects


content assets


users


Start with a controlled vocabulary


SemanticsSyntaxLexicon


Add relationships


Use existing standards


3. Identify Exchanges


X" Y"

Z


Internal & External


Current & Potential


Journey Maps


@uxjam


Diary Studies


Business Origami


@jessmcmullin


Happy Paths


Unplanned Paths


4. Build the infrastructure


Start small


Build on what exists


Borrow & Reuse


5. Governance


Create enterprise information maps


Standardize your standards


You have to start somewhere.


Build better cross-channel experiences


with metadata.


Thank You!

@AdamUngstad

