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The importance of big data isn't entirely around volume it's also the variety and velocity that needs to be managed. Unifying social and enterprise data analytics is critical for business to better understand their social consumer.
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Detecting Consumer Signals from Big Data
Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.
REAL TIME ENTERPRISE ANALTYICS
Collective Intellect
Solving for So What?
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Making Sense of Social & Enterprise Data
Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.
A strategy for addressing the complexity and variety
3 Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.
Incomplete Data is Not Big Data You need both – Social & Enterprise Data
20 million unique authors 500 unique forums/boards 500,000 posts/day
60 million unique authors 8 million tweets/day 100,000 new authors/day
2.5 million authors 40,000 unique sites 200,000 posts/day
50 million unique authors 2 million fan pages/user groups 1 million+ posts/day
15 million unique blogs 1 million+ posts/day 10,000 new blogs/day
Social: 180M unique authors 300K new authors/day 10M posts/day
Private: Any text-based data Setup within hours
600 thousand unique consumers 60 thousand reviews/day 25 unique review sites
Survey/Focus Group Verbatim
Private Community Conversations (External & Internal)
Call Center/Email/Chat Transcripts
Text-Translated Video
Private news, research, feeds
Enterprise Data Social Data
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Text Analytics Transforms Data Into Actionable Insights
Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.
Connect the right audience with right message on the right platform
Finally I can upgrade my phone. Question is shall I get the iPhone now or wait for the new one or will it be pricey when it comes out
Should I switch from Comcast to Fios – based on Verizon Customer Service???
I hate Verizon and after switching now love Comcast and their high-speed Internet and On-Demand selection!
5 Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.
Supporting Customers and Prospects Requires Both Social & Enterprise Data
Social media is a single channel and only represents the segment of your consumers, who use social media
Customers use multi-channels to communicate with a company why would you silo your analysis
Analyzing enterprise data can both validate and further your understanding of the social conversation
Unifying social media to enterprise analytics helps tie social media to the larger ROI question
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Making Sense of Social & Enterprise Data
Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.
How do you detect consumer signal from
unstructured data?
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Making Sense of Social & Enterprise Data
Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.
Choose a technology that does more than monitor mentions
Choose a monitoring technology that can:
Capture on-topic conversation without needing you to know every combination or configuration of key terms.
Allow you to adjust your research quickly, without changing linguistic rules, as the conversation shifts.
Learn the meaning of terms and disambiguate language -- i.e., know the difference between Crocs (the shoes) and crocs (the reptiles).
Manage the volume, velocity, and variety of unstructured text, whether it’s from social media or enterprise.
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Choose a Technology That can help you identify the who, what & where
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Choose a Technology But more importantly the Why & So What?
Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.
10 Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.
Where’s the So What?!
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So What?
Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.
What To Do with Social Media Insights
Create one-to-one or multi-channel marketing to an audience, who intend to watch, to purchase, to view
Verify a social media trend in an offline panel or vice versa before changing marketing direction
Confirm a customer’s reasons for dissatisfaction gathered from feedback forms and monitor social media for increased conversations
Create a score card combining social and web data to better understand direct traffic
Correlate sales and social data and track trends based on geography, demographics or other variable
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Big Data Isn’t About Volume
Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.
It’s about managing & analyzing complex data variety and velocity
Consider how to derive meaning from metrics: Tie sentiment to consumer expressions around specific topics, like pricing, quality Group demographic and life stage details for a more robust understanding of your consumer audience Link competitor details to campaign efforts, pricing changes or new advertising to compare impact across an industry Conduct pre and post analysis of new product release or customer service changes by analyzing
The purpose of the analyzing data isn't to create cute charts and graphs but to surface business value from any unstructured data
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Like some help getting to the So What?
Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.
REAL TIME ENTERPRISE ANALTYICS
Collective Intellect
Drop us a line at http://collectiveintellect.com