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Top 10 Transformative Analytics Scenarios in Retail

Top 10 · The Top 10 Transformative . Analytics Scenarios. More than 1,100 retailers around the globe rely on Qlik® to transform raw data into . actionable insights – and transform

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Page 1: Top 10 · The Top 10 Transformative . Analytics Scenarios. More than 1,100 retailers around the globe rely on Qlik® to transform raw data into . actionable insights – and transform

Top 10Transformative Analytics Scenarios in Retail

Page 2: Top 10 · The Top 10 Transformative . Analytics Scenarios. More than 1,100 retailers around the globe rely on Qlik® to transform raw data into . actionable insights – and transform

The retail industry has been revolutionized.In today’s retail landscape, the pace of change and level of competition are staggering. Beyond any other industry, retail is undergoing transformation so significant that the way consumers buy products and interact with brands has been changed forever.

Omni-channel retail is now the norm. Consumers expect a seamless, effortless experience on- and offline. To make that a reality, brands must provide consistent, contextual interactions across multiple touchpoints—including social, mobile, and now voice assistants, too.

Top 10 Transformative Analytics Scenarios in Retail 1

Page 3: Top 10 · The Top 10 Transformative . Analytics Scenarios. More than 1,100 retailers around the globe rely on Qlik® to transform raw data into . actionable insights – and transform

Omni-channel Market DriversToday’s retail transformation is driven by three forces:

The Empowered ConsumerConnected, informed, and more empowered than ever, today’s consumers use mobile and social media to compare and buy anywhere, anytime.

The Agile Supply ChainOmni-channel retail requires a supply chain that’s efficient in both directions, so you can ship products within hours of purchase and offer flexible returns.

The Changing Role of the StoreStill the primary sales channel, physical stores are transforming into customer collection centers and critical supply chain hubs.

Top 10 Transformative Analytics Scenarios in Retail 2

Page 4: Top 10 · The Top 10 Transformative . Analytics Scenarios. More than 1,100 retailers around the globe rely on Qlik® to transform raw data into . actionable insights – and transform

Analytics: Mission-Critical for Competitive EdgeHow can you meet the demands of today’s customers, keep up with the pace of change, and find ways to maintain a competitive edge? By empowering everyone in your organization with visibility and insight into your data.

By grasping consumer behavior patterns from multiple channels, you can:

Achieve higher conversion rates and bigger basket sizes

Ensure efficient supply chains and faster fulfillment

Drive improved customer service and store performance

83% of consumers are willing to share their data to enable a personalized experience.*

91% of consumers are more likely to shop with brands that recognize,remember, and provide relevant offers and recommendations.*

* “Pulse Check 2018: Moving from Communication to Conversion,” Accenture Interactive.

Top 10 Transformative Analytics Scenarios in Retail 3

Page 5: Top 10 · The Top 10 Transformative . Analytics Scenarios. More than 1,100 retailers around the globe rely on Qlik® to transform raw data into . actionable insights – and transform

The Top 10 Transformative Analytics ScenariosMore than 1,100 retailers around the globe rely on Qlik® to transform raw data into actionable insights – and transform their businesses for leadership in the digital era. Many of them use one, several, or all of these 10 high-impact solutions:

1

6

2

7

3

8

4

9

5

10

Digital Consumer Analysis >

Omni-channel Analytics >

Market Basket Analysis >

End-to-End Supply Chain Visibility >

Returns and Reverse Logistics >

Supplier Performance >

Store Performance >

Margin Erosion >

Internet of Things >

Geo-Analysis and Site Selection >

Top 10 Transformative Analytics Scenarios in Retail 4

Page 6: Top 10 · The Top 10 Transformative . Analytics Scenarios. More than 1,100 retailers around the globe rely on Qlik® to transform raw data into . actionable insights – and transform

1 Digital Consumer AnalysisToday, every retailer is striving to find new ways – and the right

ways – to appeal to the digital consumer. Analytics help you

uncover what works, helping drive engagement and increase

overall sales.

With Qlik, you can analyze sales data from digital channels and

other touchpoints to better understand consumer behavior,

reduce abandoned shopping carts,

improve conversions, and boost

marketing campaign lift.

Connect visitor browsing behavior with demographics and purchasing patterns

to better understand customer behavior.

Hub

Qlik Sense

The Empowered Consumer

Top 10 Transformative Analytics Scenarios in Retail 5

Page 7: Top 10 · The Top 10 Transformative . Analytics Scenarios. More than 1,100 retailers around the globe rely on Qlik® to transform raw data into . actionable insights – and transform

The Empowered Consumer

2

Create a complete omni-channel view of sales, inventory, and returns across all shopping channels.

Omni-Channel AnalyticsIt’s a challenge to make sure that every customer – on any channel – has a

seamless experience with your brand. From marketing to fulfillment, dozens

of systems are involved in consumer engagement, distribution, and sales.

Qlik helps you harness the data from every one of those systems, bringing all

of it together into one platform. Finally, you can connect the dots between

sales, returns, and customer data across all channels – store, e-commerce,

call center, app, and catalog – to improve customer

intelligence and marketing impact.Cloud - Consumer Goods

Top 10 Transformative Analytics Scenarios in Retail 66

Page 8: Top 10 · The Top 10 Transformative . Analytics Scenarios. More than 1,100 retailers around the globe rely on Qlik® to transform raw data into . actionable insights – and transform

3 Market Basket AnalysisWhen you’re trying to drive sales, cross-selling and upselling

are essential, both online and in your store. And insights into

product pairings can give you a significant boost.

With Qlik, you can analyze point-of-sale transactions to

identify which products have affinity with one another and

which customer segments buy the combinations. With these

insights, you can build tailored product

assortments and increase margins by

pairing discounted items with highly

profitable ones.

Isolate buying patterns to identify trends – and capitalize on opportunities to increase basket size,

improve margins, and boost customer satisfaction.

Hub

Qlik Sense

The Empowered Consumer

Top 10 Transformative Analytics Scenarios in Retail 7

Page 9: Top 10 · The Top 10 Transformative . Analytics Scenarios. More than 1,100 retailers around the globe rely on Qlik® to transform raw data into . actionable insights – and transform

4 End-to-End Supply Chain VisibilityTo deliver the seamless omni-channel experience that customers are

demanding, optimizing your entire supply chain is key. You’ll want the

capacity to deliver products within hours of purchase – and nimbly reverse

the flow to allow flexible returns.

Qlik gives you visibility into your entire supply

chain, connecting the dots so you can boost

efficiency while working to meet consumer

expectations. By harnessing data from disparate

systems, Qlik helps you see into inventory flows,

in-store fulfillment, product logistics, and vendor

contracts – with owned and unowned data.

Tie together every aspect of your supply chain to locate and reroute merchandise at any point – including during the plan, source, make, deliver, and return processes.

Cloud - Consumer Goods

Agile Supply Chain

Top 10 Transformative Analytics Scenarios in Retail 88

Page 10: Top 10 · The Top 10 Transformative . Analytics Scenarios. More than 1,100 retailers around the globe rely on Qlik® to transform raw data into . actionable insights – and transform

5 Returns and Reverse LogisticsManaging and minimizing returns is one of the most challenging issues

in retail. In fact, according to one source, merchandise bought online is

often returned at rates of 30%* or higher. It’s an expensive process that

requires great agility and timely action.

Qlik helps you design an effective reverse-logistics process. With insights

from multiple systems, you can determine when to send products back to

the supplier; identify how to refurbish,

repackage, and restock goods for

resale; evaluate which products

are returned most; and pinpoint

acceptable write-off rates for

products that can’t be resold.

Remove costs from the returns process – and list returned products for sale faster – with agile analytics.

Hub

Qlik Sense

Agile Supply Chain

Top 10 Transformative Analytics Scenarios in Retail 9

* CNBC 2016: A $260 billion 'ticking time bomb': The costly business of retail returns.

Page 11: Top 10 · The Top 10 Transformative . Analytics Scenarios. More than 1,100 retailers around the globe rely on Qlik® to transform raw data into . actionable insights – and transform

6 Supplier PerformanceTo sell the brands that customers like most, you have to maintain

healthy, mutually profitable relationships with vendors.

With Qlik’s vendor portals and supplier scorecards, you gain quick

access to vendor insights – so you can identify potential supplier risks,

verify that suppliers are compliant with contractual terms, and make

sure that inventory is available when needed. Vendor insights give

you the leverage you need to acquire desired

brands at the right price and get them on

shelves as quickly as possible.

Streamline supplier relationships and empower suppliers with a governed view of sales, stock, and performance.

Cloud - Consumer Goods

Agile Supply Chain

Top 10 Transformative Analytics Scenarios in Retail 1010

Page 12: Top 10 · The Top 10 Transformative . Analytics Scenarios. More than 1,100 retailers around the globe rely on Qlik® to transform raw data into . actionable insights – and transform

7 Store PerformanceFor any retailer with multiple locations, understanding store

performance is crucial. And uncovering insights requires two

things: first determining the relevant metrics and then analyzing

that data.

Qlik provides insights into sales, profitability, order procedures,

customer satisfaction, and sales management. With store

performance scorecards, you can analyze comparable sales from

one year to the next and align bonuses for managers based on

the performance of their stores.

Drive store performance and benchmarking for the store manager, district manager, regional director, zone vice president, and corporate.

Hub

Qlik Sense

Agile Supply Chain

Top 10 Transformative Analytics Scenarios in Retail 1111

Page 13: Top 10 · The Top 10 Transformative . Analytics Scenarios. More than 1,100 retailers around the globe rely on Qlik® to transform raw data into . actionable insights – and transform

Agile Supply Chain

8 Margin ErosionFor fresh-food retailers, wasted food and pricing markdowns quickly eat

into profitability. The challenge is in balancing the need to keep products

available with not over-ordering perishables.

Qlik helps you avoid margin erosion by analyzing markdown transaction

data, isolating where markdowns are occurring, and emphasizing

discounting near sell-by dates to drive sales.

These insights help you make sure that shelves

are stocked with fresh food that sells quickly,

before discounts are necessary.

Manage markdowns and product waste by empowering employees with mobile analytics in the store.

Top 10 Transformative Analytics Scenarios in Retail 12

Page 14: Top 10 · The Top 10 Transformative . Analytics Scenarios. More than 1,100 retailers around the globe rely on Qlik® to transform raw data into . actionable insights – and transform

9 Internet of ThingsData from the Internet of Things plays a role in nearly every industry

today. For retail, IoT data brings greater visibility into supply chain

operations, helps alleviate out-of-stocks, and allows you to optimize

selections based on customer preferences.

Qlik gives you real-time visibility into all

data from any IoT devices – including

security sensors, inventory tracking

sensors, in-store cameras, customer

footpath sensors, and beacons for

location-based marketing. With insights

gleaned from this data, you can reinvent

your supply chain and improve the

customer experience.

Analyze and act on sensor data to better understand traffic, dwell time,

staffing, and sales conversions.

Agile Supply Chain

Top 10 Transformative Analytics Scenarios in Retail 13

Page 15: Top 10 · The Top 10 Transformative . Analytics Scenarios. More than 1,100 retailers around the globe rely on Qlik® to transform raw data into . actionable insights – and transform

Agile Supply Chain

10 Geo-Analysis and Site SelectionGeography is a critical dimension of any retail business. Beyond

evaluating customers within driving distance, geo-analysis enables you

to determine the optimal placement of distribution centers, reveals

the demographics of particular zip codes, introduces the potential to

cannibalize sales, and more.

With Qlik GeoAnalytics®, you can analyze volumes of

diverse geographical data to make informed, site-

specific decisions. Determine the optimal location of

a new store. Discover the most effective distribution

of products to that store. Predict expected customer

behavior in that store. And more.

Leverage geo-analytics to determine the best location for a store or distribution center based on customer demographics, drive times,existing store footprint, and weather.

Hub

Qlik Sense

Top 10 Transformative Analytics Scenarios in Retail 1414

Page 16: Top 10 · The Top 10 Transformative . Analytics Scenarios. More than 1,100 retailers around the globe rely on Qlik® to transform raw data into . actionable insights – and transform

Just a few of many Qlik success stories:

Genuine Parts Company

used to have multiple reporting

platforms, each requiring a

different skill set. Now they use

a single system – Qlik – and can

finally uncover insights that help

them lead. Whether through

product, customer, or owner

analysis, they start with an

executive dashboard and

allow users to drill down

into greater detail.

Read the story >

Design Within Reach

promises to bring customers

modern design anywhere,

anytime – so inventory

accessibility is key. Store and

area staff use self-service data

analytics to view and shift

inventory, spot sales trends by

item and vendor, make fast and

effective purchase and restock

decisions, and track product

issues before they develop.

Read the story >

LUSH

Global beauty retailer LUSH

transformed a collection of

stitched-together spread

sheets into an inventory

management app powered by

Qlik, balancing production with

sales to keep stock 100% fresh.

The result was £1+ million in

savings in two years – and a new

source of competitive edge.

Read the story >

Akindo Sushiro

fits a billion plates of sushi with

RFID tags in its 430 stores each

year – and uses Qlik to empower

retail employees to monitor key

metrics like freshness and

sales trends.

Read the story >

Top 10 Transformative Analytics Scenarios in Retail 15

Page 17: Top 10 · The Top 10 Transformative . Analytics Scenarios. More than 1,100 retailers around the globe rely on Qlik® to transform raw data into . actionable insights – and transform

“We achieved 100% ROI within two months after implementing Qlik. We consistently find outliers and adjust our supply chain . . . We’ve reduced our processing and cost per unit and decreased our transportation spend with just two simple apps. Qlik is a game-changer for us.”IT DIRECTOR, S&P 500 APPAREL RETAILER

Qlik has helped LUSH deliver a central point for live data analysis, contributing to savings of over £1 million in stock loss within two years. It’s . . . giving our people instant access to the information they want . . . very quickly and easily online.” SCOTT SILVERTHORN, HEAD OF DATA SERVICES, LUSH FRESH HANDMADE COSMETICS

We presented Qlik to store general managers. They unanimously wanted the deployment immediately. This level of dashboard and data discovery was difficult prior to Qlik, as managers depended on multiple static reports to follow up KPIs.” SHAHRUKH DASTUR, GENERAL MANAGER BUSINESS ANALYTICS AND HRMS, MAF CARREFOUR HYPERMARKETS

The Transformative Power of Qlik

Top 10 Transformative Analytics Scenarios in Retail 16

Page 18: Top 10 · The Top 10 Transformative . Analytics Scenarios. More than 1,100 retailers around the globe rely on Qlik® to transform raw data into . actionable insights – and transform

Qlik is on a mission to create a data-literate world, where everyone can use data to solve their most challenging

problems. Only Qlik’s end-to-end data management and analytics platform brings together all of an organization’s

data from any source, enabling people at any skill level to use their curiosity to uncover new insights. More than 1,100

retailers across the globe use Qlik to see more deeply into customer behavior, reinvent business processes, discover

new revenue streams, and balance risk and reward.

Discover how to lead with data – and transform your retail business – at qlik.com/retail

A BOUT QLIK®

© 2019 QlikTech International AB. All rights reserved. Qlik®, Qlik Sense®, QlikView®, QlikTech®, Qlik Cloud®, Qlik DataMarket®, Qlik Analytics Platform®, Qlik NPrinting®, Qlik Connectors®, Qlik GeoAnalytics®, Qlik Core®, Associative Difference®, Lead with Data™, Qlik Data Catalyst™, Qlik Associative Big Data Index™, Qlik Insight Bot™ and the QlikTech logos are trademarks of QlikTech International AB that, where indicated by an “®”, have been registered in one or more countries. Other marks and logos mentioned herein are trademarks or registered trademarks of their respective owners.