EVERY PLACE HAS ITS OWN ENERGY. A FLOW CREATED BY ITS PEOPLE AND VISITORS AS THEY MOVE THROUGHOUT THE AREA. CAPTURING AND UNDERSTANDING THIS MOVEMENT COULD MEAN BUILDING MORE SUCCESSFUL CONNECTIONS.

UNPRECEDENTED INSIGHTS, IN YOUR NEIGHBORHOOD.

PRECISION MARKET INSIGHTS: UNPRECEDENTED ANALYTICS The more you know about where your audiences go and what they like in both the physical and digital worlds, the better you can tailor communications and opportunities.

PRECISION MARKET INSIGHTS OFFERS BREAKTHROUGH MEASUREMENT, DEPTH AND RICHNESS OF AUDIENCE PROFILES.

DEMOGRAPHICS

DATA LOCATION

INFORMATION

MOBILE

USAGERESPONSE

MEASUREMENTS

* This report was created based on aggregate and anonymous insights provided by the Precision Market Insights platform and extrapolated to present a full view of a national population segment.

A TALE OF ONE CITY. By identifying the top points of interest (POIs)—like restaurants, banks, gas stations and shops—we can see what keeps Phoenix busy.

Fast food sees MORE THAN DOUBLE the traffic of casual dining.

Home improvement stores see a 16% decrease in traffic.

80% of restaurant POIs are fast foods.

Gas stations see 16% more traffic than from 10 to 3 PM.

TOP FIVE stores for moms:

For lunch, casual dining makes up 6 of the top 10 restaurants.

Coffee shops get 80% more traffic now than from 6 to 10 AM.

Walmart Ross Dress for Less Target Macy’s Children’s Place

Banks see 14% more traffic now than between 10 and 3 PM.

WHAT HAPPENS DURING A TYPICAL DAY IN PHOENIX?*

Discover how Precision Market Insights can help you better connect with your audiences. Learn more at verizonwireless.com/precision and by emailing us at precision@verizonwireless.com.

DISCOVER YOUR AUDIENCE. PROPEL YOUR MARKETING OPPORTUNITIES.

AMERICA’S LARGEST 4G LTE NETWORK.

A CASE OF TOURISM.TOURISTS HAVE A BIG IMPACT ON PHOENIX. AND HIGH-INCOME VISITORS ($75K+) ARE THE ULTIMATE TARGETS. BUT WHO ARE THEY, AND WHAT DO THEY DO WHILE IN PHOENIX?*

GETTING AWAY FROM IT ALL.Forty-four percent of high-income visitors hail from California, New Mexico, Texas, New York and Colorado.

GETTING A CAFFEINE BUZZ. On average, this group tends to be near coffee shops between 6 and 10 AM—1.87 times more than Phoenicians.

ENJOYING SOME R&R. In August, only 16% of high-income visitors appeared to have stayed at a top national hotel chain.

High-income visitors make up 32% of tourists in Phoenix.

FIRST-CLASS TOURIST.

=

32% FIRST CLASS

32%

FIRST

CLASS

* This report was created based on aggregate and anonymous insights provided by the Precision Market Insights platform and extrapolated to present a full view of a national population segment. Network and coverage maps at vzw.com. ©2012 Verizon Wireless.

THEIR TOP FIVEMARRIOTTCHOICEWYNDHAMHILTONSTARWOOD

4G LTE NETWORK AVAILABLE TO MORE THAN

230 MILLION PEOPLEIN MORE THAN 400 MARKETS ACROSS THE U.S.

94.2 MILLIONRETAIL CUSTOMERS

$70 BILLION INVESTEDSINCE 2000 TO BUILD 4G LTE NETWORK