Ugam Research Services Portfolio Pdf

Client Name: Physicians InteractiveDate: 16/09/09

Presented by: Mihir [email protected]: www.ugamsolutions.com

Private & Confidential

Introduction Introduction

Ugam Research Solutions is a leading provider of onshore/offshore market research and advanced analytics to global organizations around the world.

We provide our clients with the scale and efficiency of an offshore operations combined with local client service and market research industry expertise

We provide Research Operation services across the survey research value chain, language skills across more than 45 international languages and expertise across all modes of research - telephone, internet, mobile and face-to-face

We are our client’s operations – behind the scenes support to ensure a seamless experience from start to finish

We provide our clients with a flexible and scalable engagement model customized to meet their specific business needs

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Private & Confidential3

Continuous Growth and ScaleContinuous Growth and Scale

Over 900 employees across Mumbai, London, New York and Texas.

Grown at a CAGR of 75% in the last 6 years (2002-03 to 2008-09).

MANPOWER GROWTH


Platform Expertise and OfferingsPlatform Expertise and Offerings

Data Data CollectionCollection

Report Report WritingWriting

Data Processing Data Processing & &

AnalysisAnalysis

Ugam provides cost effective end to end market research servicesfrom Data Collection to Report Writing

Platform Expertise

Research Design

Presentation


Supported by a Global Delivery Model

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Ugam has two state-of-the-art delivery centers and corporate headquarters in Mumbai, India A new 44,000 square feet facility at an IT SEZ at Coimbatore, India; to be fully operational by April 2009 A 80 seat International Data collection center is in London, along with 80 seats in Mumbai Sales, Marketing, Account management and Project Management across all regional offices

NYC, New York, USARochester, New York,

USA

Dallas, Texas, USA

London, UKMumbai, India

Mumbai, India

Coimbatore,, India

CURRENT FACILITIES


Internal Data Internal Data CollectionCollection

PreferredPreferred

Partner Partner

NetworkNetwork

AdvancedAdvanced

AnalyticsAnalytics

ReportReport

WritingWriting

SurveySurvey

ProgrammingProgramming

CLIENTCLIENT

DataData ProcessingProcessing

CodingCoding

End to End Project Management End to End Project Management


Our Experience is Deep

• Report Development: The team developed over 2000 reports, people partnering clients in data interpretation, report automation and have a keen eye for detail.

Survey Programming: Rich and varied experience of executing >25,000 projects (including conjoint studies) across 8 survey programming platforms; capacity 200 script writers across Web and CATI

• Coding: Currently coding over 1 million responses per month. experience across several domains such as IT and Telecoms, Food and Beverage, Medical, Consumer Goods, Cosmetics, Automotive; capacity 90 full time well trained coders

• Data Processing (Tabulations): Currently manage over 500 projects each month which include a mix of Ad hoc, Omnibus and Tracker studies; capacity 200 programmers

• Multivariate Analysis: 50 persons (PhD, MSC etc.) rich statistical/data mining experience: factoranalysis, regression analysis, etc. for product pricing, market segmentation, product positioning etc.

• End to End Project Management: From questionnaire review to field management, we ensure projects are completed on time, on budget and on spec. We successfully manage projects across US, EU and Asia Pacific.

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• International Research: CATI/online interviewing in 45 languages, 55 countries, with a focus on complex, multi-country research among hard to reach respondents (Healthcare, IT & Telco, Financial, B2B C level etc.). London (80 seats) and India (80 seats) work seamlessly, centrally managed from London


Our Support Model is Flexible

We Can ManageThe complete project Portions of the project

We Can Work On an Ad hoc basisDedicated team environment‘Split” model with onshore/offshore staff

We Can Act AsA firms complete operationsAn extension of a firms operations

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The Value We Provide To Our Clients


Diverse, Experienced and Global Management Team

Raj Nair brings to the table over 30 years of very rich experience. He has spent over 15 years in Strategy Consulting, 9 years in Marketing Research, and about 6 years in Investment banking. He is also the Chairman of Avalon Consulting – a leading strategy consulting firm based in India

Sunil Mirani brings with him a rich and varied 17 years of experience in Indian and international business. Sunil’s immediate past assignment was establishing Sakura Capital India Limited, a JV with the Sakura Bank, Japan. He was Head of Corporate Advisory Services.

Mihir Kittur is responsible for day-to-day operations. He has about 10 years of experience with 3 years in management consulting with Avalon Consulting, a leading strategy consulting company in India. His engagements have largely been in performance improvement and e-business practice areas.

RAJ NAIR, CHAIRMAN

SUNIL MIRANI, CHIEF EXECUTIVE OFFICER

MIHIR KITTUR, CHIEF OPERATING OFFICER

Madhav Mirani, Chief Marketing Officer oversees the sales and marketing functions. He brings with him a solid 13 years of experience in Finance and Business Development. Madhav was the co-founder and Head of Treasury & Administration, Sakura Capital India Limited where his main responsibility was managingthe treasury, accounting and administration functions of the company

MADHAV MIRANI, CHIEF MARKETING OFFICER

Simon Glanville served as the General Manager of RONIN Corporation from 1995 to 2005 and has 17 years experience in MR including previous positions at GfK and Harris Research (TNS). He is responsible for Ugam’s Telephone Data Collection Services.

Rafal Gajdamowicz has over 12 years of MR industry experience. As Research Director Rafal headed up the research department at RONIN Corporation for 7 years. The team specialized in Medical and IT/High Technology research. Most recently he served as the General Manager at RONIN from 2006 to 2007. He is responsible for research and methodology at Ugam.

SIMON GLANVILLE, MANAGING DIRECTOR - UK

RAFAL GAJDAMOWICZ, EXECUTIVE VICE PRESIDENT - UK

Russell Britt, is based out of Texas and is responsible for Sales and Marketing at Ugam. He has wide Sales and Business Development experience and has held senior positions in some of the worlds most respected MR firms like IRI and Nielsen among others.

RUSSELL BRITT, SENIOR VICE PRESIDENT - SALES & MARKETING


Client Profile: MR Firms, Sample Companies, Software Providers

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Why Ugam

Designed to handle the simplest of projects on up to the most complex of international & multi-country methodologiesQuick turn-around on costs, proposals and executionCommitment to quality and excellent client service Assistance with sampling, appropriate methodology and best practice guidance

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Market advice and country insight expertiseSterling standard of superior quality based on ESOMAR and MRS guidelinesSingle point of contact from start to finishExperienced London, US and Mumbai teams combine a dedication to quality with cost effective solutions


How Can Ugam Help Your Organization

Today?

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Appendix – Project Management

Ugam’s project management service began in 2006

The scope of our services span over the entire life cycle of the project from start to finish. Our experienced project management team strives to add value each step of the way.

Our project managers act as your single point of contact and partner with you to ensure all needs and expectations of the project are met to your specifications.

A complete set of standards of service and quality are upheld with project managers to provide feedback and recommendations when they:

In-depth questionnaire review and designSeamless management of all quality controls from testing to sample procurement and deliveryManage all the aspects of field related activities

Data collection and panel partner networkDaily status updates, real time reporting, custom portal designMonitor and manage all quota designsProvide value added insight and apply best practices

Ability to manage multi-country and multi-lingual projects and coordinates with MR translation vendors to ensure accurate translation, including third party validations of the survey.

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Appendix – Report Development/Charting

Ugam has a team of experienced market research report writers and automation programmers. Ugam started offering this service in 2001

We assist our clients with report development by undertaking charting of data.

We undertake the interpretation of data to generate a graphical representation of the data.The charts or visually appealing tables that we create are included in either Top Line or Detailed Research Reports (typically PowerPoint reports)

Our growing team partners with our clients in data interpretation and have a keen eye for detail. We deploy a mature process with detailed quality assurance steps to ensure the highest quality output

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Appendix – Survey Programming

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We possess rich and varied experience of executing projects across many different

survey programming platforms.

We possess functional capabilities across client proprietary survey programming

tools.

Expertise in managing complex survey requirements:Complex Skip Patterns Complicated Quotas Research Methodologies (Conjoint/DCM, Max-Diff and Segmentation Algorithms) Priority Picks Schemes and Multi Language Surveys Data exports in various formats Undertake survey deployment Provide powerful customized real time/online reporting.

Expertise in incorporating interactive interface surveys:Easy to use Drag & Drop interfaces for Rating Scales Heat Maps/Hot Spots (for concept images) Shelf Display (with Shopping Carts) Videos with ability to rate during playback Using Icons and Graphics for Single Select & Multi Select questions Using Color Coded Sliders for Rating Scale Questions


Appendix - Data Processing

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Ugam’s data processing team has experience handling projects of all levels of complexity

We currently manage clients across all time zones worldwide.

We have strong internal processes with a supervisory chain of command. Our programmer pairing system allows our team to deliver the most complex projects very systematically over different continuous time zones.

Our relentless focus on quality is an assurance that you will receive deliverables of the highest quality every time.

DP Services Offered

Data Verification and CleaningCross TabulationMultivariate Data AnalysisCoding


Appendix - Coding

Our teams have coded ad hoc, omnibus and tracking studies. We have experience across several domains such as Food and Beverage, Medical , Consumer Goods, Cosmetics, IT, Automotive, etc.

The coding team comprises of a specialized medical coding unit with doctors and pharmacologists. The team services several clients to meet their open ended coding requirements

We also provide APAC and EU time zone Ascribe.

The scope of our service includes:Develop/Append/Amend code frames and code listsData Conversion viz. conversion of coded data to deliverables such as cross tab reports, Excel data file, ASCII data, Edit files, etc.Coding of open-ends for open ended and other specify responsesSetting up studies on Ascribe

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Appendix – Project Management Software Solutions

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Ugam has developed FLOW, our innovative, proprietary Software-as-a-Service(Saas) that enhances the delivery of research with intuitive and simple centralized systems for highly effective project delivery.

FlOW facilitates sharing of information across internal and external teams with hierarchies, allows for centralized document management and eliminates several manual tasks when it comes to field management. Thereby significantly boosting the efficiency of the entire project team.

Currently FLOW consists of four key functionalities:

Online field trackingKeep tab on field informationReal time information from survey platforms helps you make quick decisions

Document management Online repository to share project documentsKeep all members updated which helps eliminate confusion on different versions

CockpitTake control of your projectsEach members knows his tasks and timelines

CollaborationCollaborate across your client, internal teams and vendor organization

Customer Satisfaction systemReview project performance and make smart decision


Telephone research engagements are conducted

from 80-seat International Research Center in London and 80-seat center in Mumbai

Ugam’s international research center in London is serving as a center of excellencefor CC in Mumbai to help further train and

mentor the Indian team. Both CC operate to the

same standards

High Quality Telephone Research Center

True capability to deliver on the most difficult international projects with one point of project contact and responsibility, for all countries under research

Appendix – International Data Collection


International research capabilities enable us to provide

24*7 service across the globe

Quantitative telephone interviews:CATI Pen and Paper

Quantitative online interviews:Own IT and Medical panels in key countriesAccess to dozens of global panels around the world, strategic relationships with panel providers (IT, Med, Consumer).

Qualitative tele-depth interviews (with digital recording):Senior business decision makersKey Opinion Leader researchExploratory interviews/desk research

Recruitment for:Client in-depth interviewsFocus groups/online focus groups

Appendix – International Data Collection


Appendix – Marketing Analytics

Regression ModelingKey Driver AnalysisBrand Equity Analysis Logistic Regression ModelingDiscriminant Function Analysis (DFA) & DFA SimulatorCARTCHAIDPrincipal Component AnalysisFactor AnalysisDefining underlying dimensionsConfirmatory Factor Analysis

DCM and Conjoint AnalysisChoice SimulatorTwo-step ClusteringCARTDFANeed-based segmentationMultidimensional ScalingCorrespondence AnalysisQuadrant AnalysisTURF AnalysisPath Modeling

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Our Marketing Analytics team offers: Advanced Data /Text Modeling and Mining, applications reporting and automation

Analytical Tools: SPSS. SAS, Answer Tree, Sawtooth

Global Headquarters

C-101 Modern Centre, Sane Guruji Marg,Mahalaxmi, Mumbai 400011, IndiaTel : +91 (22) 6652 7300Fax: +91 (22) 6652 7400

Research and Analytics Center

Prism Tower, B Wing6th Floor, Malad Link RoadGoregaon (W), Mumbai 400062, IndiaTel : +91 (22) 6742 8300Fax: +91 (22) 6742 8399

New York Office

333 E 56th ST, #5GNew York, NY 10022, USATel : +1 (212) 751 1036Fax: +1 (917) 591 3327

Ugam International

9th Floor Tower,11 York Road, London SE1 7NX Tel: (+44) 207 261 9584

www.ugamresearch.com

Texas Office

5820, Kings brook DrivePlano, TX 75093, USATel: +1 (972) 403 3145

Rochester Office

9th Floor Tower,11 York Road, London SE1 7NX Tel: (+44) 207 261 9584

Thank you!