Twitter for Academia (v2 Oct 2012)

@KTDigital

WHAT IS TWITTER?

Twitter is a micro-blogging platform composed of 140 character answers (tweets) to one question “what’s happening?”

WHAT DID YOU HAVE FOR BREAKFAST? …

http://www.youtube.com/watch?v=putQn89TQzc

http://www.flickr.com/photos/twitteroffice/5885172082/in/photostream/

LISTEN TO THE NOISE OF OXFORD

@UniofOxford @UnivOxford @KelloggOx @SomervilleOx @MansfieldOxford @WolfsonCollege @PembrokeOxford @magdalenoxford @StAnnesCollege @WadhamAlumni @OxfordSBS @oxfordclassics @oiioxford @oxmartinschool @engfac @TheSmithSchool @BlavatnikSchool @oxford_anthro @AshmoleanMuseum @OBGHA @OxfordTheses @OxfordCareers @oxfordpodcasts @oxfordweblearn @LTGOxford @ITLPOXFORD @oucsits3 @oucs @OxWISER @bodleianlibs @jjcollephemera @MHSOxford @radcliffescilib @TheOxStu @OxfordUnion @UniodOxfordSI @OxfordExams @OxfordGradStudy @oxcei @oxfordunishop @OxfordTalks @OpenSpires @galaxyzoo @oxford_thinking @oucunews @mobileox @ww1lit @RunCoCo @modelling4all…….

TODAY

• Is Twitter right for you?

• Creating your Twitter Identity

• Honing your Twitter Style

• Content is King

• A Twitter Strategy

Social media

THE BIG FOUR

WHAT DO YOU NEED YOUR ONLINE PRESENCE TO DO?

Starting with twitter

YOUR TWITTER IDENTITY

PER

SO

NA

L

PER

SO

NA

L-PR

OFE

SSIO

NA

L

IND

IVID

UA

L/C

OLL

EC

TIV

E-

OR

GA

NIS

ATIO

NA

L

TO

TALL

Y

OR

GA

NIS

ATIO

NA

L

TH

E C

HA

RA

CTER

A

CC

OU

NT

TH

E C

HA

RA

CTER

A

CC

OU

NT

Following

A WORD ON AUTO-FOLLOWS

Tweeting

CO

NV

ER

SATIO

NA

L

SU

BSTA

NSIV

E

TH

E M

IDD

LE W

AY

JOIN THE CONVERSATION: RT

JOIN THE CONVERSATION: @

JOIN THE CONVERSATION: #

JOIN THE CONVERSATION: #

TWITTER FOR RESEARCHERS

• Tweet your work (and link to open full / summary versions of publications)

• Tweet other’s work

• Ask questions

• Crowdsource data

• Reach out to external audiences

TWITTER IN TEACHING

• Create a course hashtag

• Ask students to identify key points of a lecture in 140 characters, display and discuss.

• Hold a ‘Tweetorial’ (c. @MarcusduSautoy)

• Tweet links to interesting articles, blogs, etc.

• Live tweet conferences / events

• Curate Lists

• 100 ways to use Twitter in Education

THE ACADEMIC CONFERENCE

• Use the conference hashtag

• Introduce each session/talk

• Boil statements down to main point

• Link to speaker resources

• Any questions?

http://inflexionadvisors.com/blog/2010/05/13/how-to-live-tweet-a-conference/

http://jeffhurtblog.com/2011/04/25/ten-tips-for-successful-conference-tweeting/

USING TWITTER IN DEPARTMENTS / COLLEGES

• Tweet outside speakers and events

• Tweet news to students

• Foster internal comms

• Connect with alumni

TWITTER FOR UNIVERSITY LIBRARIES AND MUSEUMS

• Tweet events and activities

• Tweet something we can’t find on your homepage

• Gather user/visitor feedback

• Customer service

• Create a daily/weekly feature

• Get creative!

A WORD ON AUTO-TWEETING

Twitter strategy

1. BUILD TRACTION (BUT MANAGE YOUR TIME)

2. BUILD MOMENTUM

SOCIAL NETWORKING AGGREGATORS

• Hootsuite• Tweetdeck

BACKUP YOUR TWEETS

• Twitterscribe

• Hootsuite Archives

• The Archivist

• Twistory

• RSS (Google Reader)

http://venturebeat.com/2012/09/22/6-ways-to-get-around-ifttt-for-twitter-archiving/

http://www.readwriteweb.com/archives 10_ways_to_archive_your_tweets.php

3. EXPANSION

SUMMARY IN 3

•Twitter is a conversation•Social media is a channel – it’s the content that’s important!•Relationships take time

http://www.youtube.com/watch?v=dYP-wBaqQAI

TWITTER GUIDEShttp://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/

@KTDigital