Digital Trends For Academia

267-342-4300 [email protected] webbmediagroup.com Sept. 5, 2012

September 5 | College of Business

Digital TrendsChanges in the Academia Landscape

Colorado State University

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267-342-4300 [email protected] webbmediagroup.com

Digital Trends| Changes in the Academia Landscape

NOTESThis is an abridged version of Amy’s presentation offering highlights and main points. Please note that this presentation contained numerous videos and audio elements which are not included here.



SCENARIO

Incoming Freshmen 2012

Born in 1994

Age 8 Age 10 Age 12 Age 13

These are the first Web 2.0 Natives

Expectations

Distinctions

Online Education* Students are not necessarily digitally literate

Disruption

S.S. Academia

Technology


Webbmedia Group





OUR WORK





LEADERSHIPAmy Webb, CEO

• Former journalist (Newsweek, WSJ - Asia)• MIT Media Lab Research Affiliate• Lecturer at Columbia University• Advise/ invest in several startups• Consulted on curriculum for many universities





Today’s AgendaFive Digital Trends in Academia

Social Video Virtual Desks Computational Search Artificial Assistants Crowdfunding

Five Recommendations For CSU Create New Positions No Tenured Prof Left Behind! Build a Staff-Only Gadget Lab Your Curricula Must Iterate Cross-Pollinate





5 Digital trends





<social video>









Case Study: Blair Fowler






What: Teens/ twenty-somethings shoot video of themselves talking about what they just bought.“Hauls” are typically shot at home, in bedrooms.

Why: In 2010: Blair Fowler, then 17, had a YouTube channel with 6 million views. Older sis Elle’s channel had 14 million views.

Case Study Blair Fowler









Paradigm Shift

Easy for teenagersto make videos on a variety ofsubjects. And theyknow how to build audiences fast.

Blair helped usher ina new form of viralvideo marketing.

FCC and lawyers got involved.

Clear, positive ROI.










Entertainment Center


Edutainm

ent



Name of CSU Class - Date of Lecture

Shared whiteboard

space

+ Search+ Synched notes+ Mobile


Not just for distance-learning


Audience engagement




Not just for distance-learning


Student engagement




</social video>





<virtual desks>





Cloud Repositories





Cloud Service Aggregators





Cloud Service Aggregators






Blackboard offers tremendous resources...

But isn’t as nimble, iterative or innovativeas it could be.




Are there other ways you can joinyour students at their

virtual desks?





</virtual desks>





<computational search>










live demo








There are more sophisticatedways of crunching and interpreting numbers.





</computational search>





<artificial assistants>









Sonar














Longhand Division vs Calculator

HTML vs Dreamweaver

Spell Checker vs Dictionary





These resources are inevitable.

Teach as complimentary tools.




</artificial assistants>





<crowdfunding>









Lots of learning and education-based projects.









Essentially, you’re pre-buying a productwhich may or may not get made.









• Must have raised < $1m in the past year.

• Can crowdfund up to $2m.

• Have to make your business plan open to the public.

• Legal issues and costs: lawyer has to structure the funding deal and set up the paperwork.





Changes the entrepreneurial space

Increases opportunities to launch

*Also opportunity to monetize distancelearning in support...





</crowdfunding>





5 recommendations





#1. Create new positions andadd experience to your boards










Make these positions visible.Demonstrate your leadership.

Spearhead new programs; follow through.




#2. No Tenured Prof Left Behind!



University Professors: Prerequisites*

• Email; Emailing and opening attachments• Internal systems (Blackboard, Moodle, etc.)• How to use your Crestron system in class.• How to use track changes/ notes. • Cloud systems: Google Docs, Dropbox, Evernote. Also, know what the cloud is.• Twitter and Facebook fundamentals, lexicon. • YouTube fundamentals, lexicon.• How to properly search for information online.• How to text message.• Read media-tech blogs daily: All Things D, Mashable, Techland, etc.

*as of 12:00pm on Sept. 5th





When professors in your department can’t work the projector system

properly or open an email attachment, it undermines your college’s authority.





Consider asking for alumni support in a different way: Reverse Mentorship.





Professors: You can still be an authority in your area and ask for help with newer tools. The longer you wait, the bigger the digital divide you’ll have to cross.

Administration: This is a battle you must choose to fight. You’re doing a disservice to your students otherwise.





#3. Build a Staff-Only Gadget Lab!





• iPad• iPhone• Kindle• Nook• Sony e-Reader• Samsung Galaxy Tab• HP Tablet• Chromebook• BlackBerry phone• Windows OS laptop• Mac OS laptop

Sample Gadget Lab List

• App allowance (iTunes card)• Digital camera• Digital video camera• Digital audio recorder• Subscriptions to Spokeo, Spotify, etc.• Kinect• PS3• All necessary batteries and cables





Available to all Staff: admins, researchers,tenured professors, adjuncts, deans, etc.

Check in/out equipment for a limited time.

“Play date” for staff only.









Download one app a week.

Take notes using a spreadsheet. Use tags.

Delete or keep app once you’re done.

Repeat!





#4. Your curriculum must be iterative.





• Entrepreneurship fundamentals shouldn’t be a separate name or concentration anymore. • Current methods for collecting, editing and producing content should be woven into classes.• Syllabi must be made current.





Marketing: What agencies want now

Accounting/ Finance: Modern case studies(Instagram acquisition); real-world valuations (Facebook, Pinterest)

Management: Modern workflow systems; realistic org charts; modern HR (social media)

Behavioral Economics (and statistics) for all!





#5. Cross-pollinate





Ideally, CSU business students should also learn:


• Agile method• Scrum• Project management• Managing remote teams• Social media• Spotting change and trends• Computational search• Deep web search




How can you enhance the in-personstudent with digital tools?

How can you enhance the distancelearning student with better platforms?





You made it!

Questions?





Amy’s new book is “Data, A Love Story”@DataLoveStory

Available for pre-order now. (Penguin)





Amy’s CoordinatesEmail: [email protected], etc: @webbmedia

Tel: 267-342-4300

THANKS!




