Twitter

Agenda

• What is Twitter?• Twitter History• Definition of microblogging• Why using Twitter?• Personal privacy• Twitter commands

What is Twitter?

• Public and free• Microblogging platform• Short update service• Every user can choose what to read

Twitter history

• 2004: Biz Stone and Evan Williams left Google• 2005: Biz Stone and Jack Dorsey joined Evan Williams

Company Odeo• January, 2006: Jack Dorsey pitches idea for internal

SMS based communication• March, 2006: twttr.com beta launches• July 13, 2006: twttr.com goes live• A growing community joins until

now

Definition of microblogging

• Limitation in characters• Public or private publishing• Updates being displayed chronological• Blogging via SMS, IM or web

Microblogging vs. blogging

• Getting started• Costs• Getting popular• Detailed information• Conversations• Fast information

MicroblogReal Blog

Why using Twitter?

• Get in contact with interesting users• Share ideas with others• Be informed quickly• Interaction with customers• Personalized content

Why using Twitter?

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NewsSpamSelf PromotionPointless BabbleConversationsPass along value

Kelly, Ryan, ed. (2009-08-12), "Twitter Study - August 2009" (PDF), Twitter Study Reveals Interesting Results About Usage, San Antonio, Texas: Pear Analytics.

Personal privacy

• “When using any of our Services you consent to the collection, transfer, manipulation, storage, disclosure and other uses of your information as described in this Privacy Policy.”

• By default, everything is broadcast to the world• Twitter uses Google Analytics• Everyone can see, where you are• Your information may be sold in case of

bankruptcy• Twitter has rights on your Tweets

How to protect your privacy

• Deny email updates• Do not provide connections to Facebook• Protect your updates• Do not use mobile connections• Use your mind, especially while

twittering

Twitter commands

• Tweet• Follower/Following• ReTweet• Reply• Direct Message• Lists• #Hashtag

Extend Twitter

• Short-URL• TwitPic• Audioboo• Twtpoll• FriendOrFollow

How Twitter has an effect on our daily business

• People feel connected• Get informed about real-time events• Filter information• Inform others• Get feedback• Learn to shrink information• Influence in elections

Thank you for your attention!

SourcesContent• http://twitter.com• http://help.twitter.com/forums/10711/entries/13920• http://websearch.about.com/od/blogsforumssocialsites/qt/

twitter.htm• http://www.blog.datenwachschutz.de/2009/02/was-ist-twitter-

eine-verstandliche-anleitung/• http://www.blog.datenwachschutz.de/2009/02/bloggst-du-

noch-oder-twitterst-du-schon/• http://de.wikipedia.org/wiki/Twitter• http://webtrends.about.com/od/socialnetworking/a/what-is-

twitter.htm• http://mashable.com/2009/02/02/what-is-twitters-vision/• http://en.wikipedia.org/wiki/Twitter• http://600series.net/infoshot/?paged=2• http://gigaom.com/2009/02/01/a-brief-history-of-twitter/• http://www.doshdosh.com/ways-you-can-use-twitter/• http://news.cnet.com/newbies-guide-to-twitter/

Images

• http://www.inqbation.com/blog/wp-content/uploads/2009/10/twitter-bird-3.png

• http://www.die-zauberer.de/files/twitter_logo.png• http://www.twitterbacksnow.com/images/outdoors/clouds.jpg• http://www.manolith.com/2009/06/21/the-story-so-far-of-

twitter/