1.Television in the New Media Era Jaime R. Riccio Ph.D. Student S.I. Newhouse School of Public Communication Syracuse University @Slaymer

2. Status Quo Avg: ~20 hours per week 80% have cable80% have internet access 45% get TV online Sources: Pew & Nielsen 3. Image from http://cmn4ward.wordpress.com/category/theory/ 4. Agents of Change Online/MobileSocialLaptopFacebookSmartphoneTwitterTabletYouTubeWearable techVine Tumblr Instagram 5. Online/Mobile 6. Laptop IBM 5100, 1975 first portable computer 1983 first laptop (Gavilian SC)Advanced in the 1990s Upgrades Portability Immediacy Productivity 7. Smartphone Global market share: 22% 1 in 5 peopleBrands Nokia 1996 BlackBerry 1999 iPhone 2007Source: Business Insider 8. Tablet Global market share: 6% 1 in 17 peopleFaster adoption than smartphones! Brands Microsoft Tablet PC 2000 iPad 2010 Kindle Fire 2011Source: Business Insider 9. The Future: Wearable Smartwatches (Samsung Galaxy Gear) Google GlassRapid adoption anticipated 64 mill. by 2017TV on you?!Source: Mobithinking www.computerworld.com 10. Social 11. Facebook Founded 2004 by Mark Zuckerberg 1.1 billion user worldwide 1 in 13 people86% of YA in US Desire for connectivity, fun, escapePages Shows, networks, actorsSource: EBizMBA 12. Twitter Created in 2006 by Jack Dorsey, Evan Williams, Biz Stone, Noah Glass 500 million users worldwide 27% of YA in USA primary use: News source Heralded birth of social TVSource: ComScore 13. Photo/Video Tumblr 2007 (David Karp) Rich Kids of Instagram/Beverly HillsInstagram 2010 (Kevin Systrom, Mike Krieger) BravoTVVine 2013 (Colin Kroll, Rus Yusupov, Dom Hoffman) #TWD Tosh.0 14. WHY? Uses & Gratifications 15. Living with Change News EntertainmentNetworks Industry Community 16. News 17. Citizen Journalism And now, the news, brought to you by YOU! Jasmine Revolution & Arab Spring Aided by social media Most reports came from social mediaiReporting CNNStreaming audience & reporter tweets MSNBC 18. Instant Alerts News consumers moving online Twitter CNN Breaking News Virginia earthquakeAppsOnline stories & extras 19. Entertainment 20. Online Content Networks providing shows online CWNetflix, Hulu, etc. Netflix Original ProgrammingWeb series The Guild Dr. Horribles Sing-Along BlogSocial Media series @SummerBreakOnline events YouTube Music Awards 21. Mobile Viewing Personalized Online Netflix Hulu Amazon PrimePersonalized Apps GetGlue FanNew phenomenon: Binge viewing 22. #SocialTV Instant audience feedback 95% of live TV convo is on TwitterShows & ads now have hashtags Increases viewershipInteractive relationship with audience Toonami.tumblr.com77% use computer while watching TV Multi-screen viewing Story Sync (AMC)TV Shows made just for/from audience feedback Watch What Happens Live (Bravo) Talking Dead, Talking Bad (AMC) 23. Sports Cutting edge of social TV Tweeting pushed in NFL & NBA athletesVine - #MondayNightFootball Airing games on cell phones NFL & Twitter deal to provide in-game highlights ESPN & NBA already do (replays) 24. Gaming AMCs The Walking Dead Social game (Facebook) Interactive fan game Dead Yourself appImage from Mashable 25. Future of TV 26. Networks 2014: Half of all Americans watch TV online/mobile CompetitionNetworks are moving online Cable ahead of broadcast Why?YouTube channels The CWWebisodes Teen Wolf's Search for a Cure (MTV) 27. Industry Viewers influencing stories From American Idol to create-your-own-endingProgramming catered to viewers needs/wants TV 3.0?Instant feedback Ratings? Storylines? GirlsNielsen 2010: Cross-Platform Homes usage 2013: Tallying tweets 2014: Counting mobile viewers in ratingsNetworks need greater online presence What does it mean for advertisers? 28. Advertisers Product placement 30 Rock episodeSponsorship The Apprentice (The Pepsi Challenged)Branded entertainment Breyers Smooth & Dreamy BMW The HireSocial TV analytics How audiences react to stimuli Embedded adsTwitter Amplify 29. Community Digitization = Migration Hundreds of channels, both on & offlinePeople brought together by TV water cooler talk are now online What is Reality TV? TV stars become internet stars Internet stars become TV stars Dylan OBrien, Felicia Day Social Media Stars 30. How does this affect YOU? 31. Television in the New Media Era Jaime R. Riccio Ph.D. Student S.I. Newhouse School of Public Communication Syracuse University @Slaymer