www.Myruraltv.com

The foundation for RURAL TV’s daily program schedule focuses on the business of rural America and includes international programming.

Each weekday morning, Market Day Report provides 5 hours of live coverage of agribusiness news, weather, and commodity market coverage in constantly updated half-hour wheels. Afternoons feature new opportunities for expanding the popular auction broadcasts of cattle, horses, farm equipment, and ranch real estate.

Rural Evening News begins the primetime lineup, with dedicated news bureaus in Washington, D.C., Chicago, Sao Paulo, and the U.K.

Nights and weekends feature “live” rural event coverage of both U.S. and international horse and farm shows, with the balance of programming expanding on the family friendly format that has proven to be so popular on RFD-TV with traditional music and entertainment.

RURAL TV’s new website MYRURALTV.com is the “24-hour” go-to destination featuring the latest coverage of breaking news, commodity market updates, geopolitics, weather, rural lifestyle features and original, interactive content. Offering full social media sharing options, MYRURALTV.com includes community-driven news stories, opinions and polls.

T E L E V I S I O N F O R A G R O W I N G W O R L D

www.Myruraltv.com

T E L E V I S I O N F O R A G R O W I N G W O R L D

COMPANY HISTORYRural Media Group, Inc. (RMG) owns and operates the world’s largest portfolio combining rural-based satellite/cable delivered media and entertainment companies including: RFD-TV, RFD HD, RURAL TV, RFD-TV The Magazine, and RFD-TV The Theatre.

RURAL TV is RMG’s second 24/7 television network and is built upon the success of RFD-TV, which recently celebrated its 11th anniversary in serving the needs and interests of rural America.

RURAL MEDIA GROUP TIMELInE

February 2012

June 2007

January 2007

January 2009

June 2008

April 2004

June 2004

December 2001

December 2000

March 2002

December 2010

May 2010

January 2011

September 2006

november 2006

March 2007

May 2005

July 2003

RFD HD, a new 24-hour high definition television network, is announced.

RFD-TV honors Roy Rogers’ 100th birthday with the nationwide Trigger and Bullet Happy Trails Tour.

RFD-TV becomes a for-profit corporation after its long history as a nonprofit entity.

RFD-TV enters its first float in the Tournament of Roses® Parade with a salute to the American farmer and rancher.

RFD-TV celebrates 10 years of broadcasting.

RFD-TV moves its broadcast operations and uplinking to NorthStar Studios in Nashville, Tennesse.

RFD-TV launches to 4 million homes as a public interest channel on DISH Network.

Two hours of original programming are added to the daily lineup.

DIRECTV adds RFD-TV to its program lineup and the network is launched on a secondary satellite requiring a multi-sat dish for the viewer.

RFD-TV The Magazine publishes its first issue.

The first “live” show is produced; a call-in program featuring the President of the American Farm Bureau Federation.

RFD-TV moves to the main DIRECTV satellite, adding an additional 12 million viewers.

RFD-TV surpasses 30,000,000 homes reached through its satellite and cable distribution agreements.

RFD-TV The Magazine obtains its 100,000th subscriber to its publication.

RFD-TV The Theatre opens in Branson, Missouri with a sold out performance by Willie Nelson.

RFD-TV surpasses 40,000,000 homes reached through its satellite and cable distribution agreements.

Verizon FiOS TV ads 6,500,000 homes in the east and west coast markets.

RURAL TV launches on DISH Network to 14 million homes.

www.Myruraltv.com

T E L E V I S I O N F O R A G R O W I N G W O R L D

RURAL TV is a multimedia agribusiness and rural lifestyle network. The network is dedicated to educating and entertaining the growing global population, while maintaining a strong link with traditional country enthusiasts and those in professional agricultural industries. Launched on February 15, 2012 by the creators of RFD-TV, RURAL TV features primetime news broadcasts focused on agribusiness and rural policy issues; weather; world commodity market updates; extensive event coverage; international trade, farm and horse shows; expanded livestock auctions; equipment and ranch reports; plus independent productions designed to give both agricultural professionals and hobbyists information and insights to fit every interest and operation.

In synergy with RURAL TV, MYRURALTV.com is the “24-hour” go-to destination featuring the latest coverage of breaking news, commodity market updates, geopolitics, weather, rural lifestyle features and original, interactive content. Offering full social media sharing options, MYRURALTV.com includes community-driven news stories, opinions and polls.

RURAL TV debuted on DISH Network channel 232 as part of the AT-250 and Heartland Package to 14 million US homes and is available for worldwide distribution on DBS, cable, IPTV and mobile services. Corporate headquarters are located in Omaha, Nebraska with production operations in Nashville, Tennessee.

For more information, visit MYRURALTV.com.

Channel 232heartland package | at-250

RURAL nEwS MARkETS wEAThER LIVE EVEnT COVERAGE ExPOS

ABOUT RURAL TV

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Dish Channel 232

ET CT MT PT MON - FRI SATURDAY SUNDAY6AM 5AM 4AM 3AM6:30 5:30 4:30 3:307AM 6AM 5AM 4AM7:30 6:30 5:30 4:308AM 7AM 6AM 5AM8:30 7:30 6:30 5:309AM 8AM 7AM 6AM Cooking  Outdoors  w/  Johnny  Nix Dutchoven  and  Camp  Cooking9:30 8:30 7:30 6:30 Nashville  Country  Cookin' How  They  Get  There

10AM 9AM 8AM 7AM The  Florida  Horse Those  Magnificent  Mules10:30 9:30 8:30 7:30 At  The  Wire Quarter  Time11AM 10AM 9AM 8AM11:30 10:30 9:30 8:30NOON 11AM 10AM 9AM Out  of  the  Norm12:30 11:30 10:30 9:30 Pot  Luck1PM NOON 11AM 10AM Cooking  Outdoors  w/  Johnny  Nix Natures  Adventures1:30 12:30 11:30 10:30 American  Farmer The  Deer  Show2PM 1PM NOON 11AM Talkin  Tractors Talkin  Tractors2:30 1:30 12:30 11:30 America's  Treasures Rx  for  a  Healthy  Lifestyle3PM 2PM 1PM NOON Inside  Music  Row Behind  the  Scenes  with  Mason  and  Dean3:30 2:30 1:30 12:30 Country  Vibe Young  Country4PM 3PM 2PM 1PM4:30 3:30 2:30 1:305PM 4PM 3PM 2PM5:30 4:30 3:30 2:306PM 5PM 4PM 3PM Team  Roper  TV Dressage  0-­‐106:30 5:30 4:30 3:30 Sure  in  the  Saddle Classic  Showjumper7PM 6PM 5PM 4PM Roy  Rogers  Show Flying  Turns Chukker7:30 6:30 5:30 4:30 RURAL  EVENING  NEWS Advantage  Horsemanship Quest  for  Equine  Gold8PM 7PM 6PM 5PM8:30 7:30 6:30 5:309PM 8PM 7PM 6PM The  Marty  Stuart  Show9:30 8:30 7:30 6:30

10PM 9PM 8PM 7PM10:30 9:30 8:30 7:3011PM 10PM 9PM 8PM Act IV11:30 10:30 9:30 8:30 RURAL  EVENING  NEWS

MIDNIGHT 11PM 10PM 9PM American  Farmer The  Deer  Show12:30 11:30 10:30 9:30 Talkin  Tractors Talkin  Tractors1AM MIDNIGHT 11AM 10AM America's  Treasures Rx  for  a  Healthy  Lifestyle1:30 12:30 11:30 10:30 Inside  Music  Row Behind  the  Scenes  with  Mason  and  Dean2AM 1AM MIDNIGHT 11AM Country  Vibe Young  Country2:30 1:30 12:30 11:30 Outdoor  Programming Natures  Adventures3AM 2AM 1AM MIDNIGHT

3:30 2:30 1:30 12:304AM 3AM 2AM 1AM4:30 3:30 2:30 1:305AM 4AM 3AM 2AM5:30 4:30 3:30 2:30

Ralph  Emery's  Memories

Horse Talk Live

Crook  and  Chase  Classics

RURAL Product Showcase RURAL Product Showcase

FFA  Convention  Rewind FFA  Convention  Rewind

Roy  Rogers  Movie Mollie  B  Polka  PartyCrook  and  Chase  Classics

Western  Movies Western  Movies

RURAL  INTERNATIONAL International  Programming

Rural  Product  Showcase Outdoor  Programming Outdoor  Programming

Crook  and  Chase  Classics

Horse Talk Live

RURAL  Product  Showcase Outdoor  Programming

RURAL  INTERNATIONAL International  Programming

Crossing  the  Cumberlands Great  American  Gospel

Outdoor  Programming

Superior  Auction/Preview  

Horse Talk Live

Ralph  Emery's  Memories

March/april 2012prograM Schedule

MARCH | APRIL 2012 37

Channel 232heartland package | at-250

www.Myruraltv.com

T E L E V I S I O N F O R A G R O W I N G W O R L D

RURAL TV is television for a growing world. In its main distinction from RFD-TV, RURAL TV’s daily program schedule focuses on the business of rural America and includes international programming. RURAL TV is the gateway to experiencing other cultures; sharing time-honored ways, music, fascinating heritages and the knowledge used and shared by rural people all over the world.

Market Day Report M-F 9am-2pm (eastern)

Market Day Report starts the weekday with five hours of “live” continuous coverage of rural news, weather, and commodity market coverage in constantly updated half-hour wheels.

• Rural news (7 minutes) – Market Day Report leads off with an update of rural news and features the latest stories from agriculture associations, university and college agriculture programs, USDA headlines and stories from our rural partners.

• Ag weather (5 minutes) – An agricultural related weather segment gives viewers the latest look at weather that’s impacting agricultural markets around the globe. RURAL TV’s weather features important soil moisture and soil temperature stats with extended 6-10 day forecasts.

• Grain Market Update (6 minutes) – In depth reports from the Chicago and Kansas City Board of Trades offer up to the minute pricing, plus periodic trader interviews.

• Livestock Market Update (6 minutes) – Reports from the Chicago Mercantile Exchange give viewers the latest futures and cash markets, featuring periodic trader interviews.

Rural Evening News M-F 7:30pm-8pm (eastern)

Rural Evening News anchors the primetime lineup, with dedicated news bureaus in Washington D.C., Chicago, Sao Paulo, and the U.K. Two mobile trucks offer extensive “live” rural event coverage, in addition to reports submitted by rural affiliate associations and organizations such as the American Farm Bureau, FFA, 4-H, State Farm Bureaus, commodity organizations, major agriculture/equine companies and world news from our international affiliates. Each newscast concludes with a “Farm Family of the Day” segment.

Horse Talk Live M-F 3pm-4pm (eastern)

From English to Western, beginner basics to advanced techniques, associations and products, Horse Talk Live covers all disciplines and all breeds, with programming dedicated to the interests of both recreational riders and the most serious of competitors.

additional programmingAfternoons feature the expansion of popular auction broadcasts of cattle, horses, farm equipment, and ranch real estate. Rural news, weather updates, Market Day Minutes, and equine news vignettes are also featured throughout the day with lifestyle programs covering rural travel destinations, country cooking, western movies, traditional country music and more.

PROGRAMMING SCHEDULE

www.Myruraltv.com

T E L E V I S I O N F O R A G R O W I N G W O R L D

LIz MOTLEY | Executive news Director / Anchor | liz@rfdtv.comLiz Motley is responsible for developing and producing Rural Evening News and Market Day Report. Motley is an award-winning television reporter and former host of local, national and international TV shows and news programs with over 20 years of experience in the broadcasting and cable television industries. She most recently was the vice president of programming for America’s Voice Cable TV Network, a national news/political talk cable network based in Washington D.C., where she created and developed live television programming with notable talents such as Billy Bush, Mary Matalin, Susan Molinari and Colonel Oliver North. She also managed a news team through live presidential election coverage, including coverage of the Republican and Democratic National Presidential Conventions.

SCOT EnGLAnD | news Anchor | scot@rfdtv.com Scot England is responsible for broadcasting news and live weather along with many special features. England comes to RURAL TV from WAND-TV in Decatur, Illinois, where he served as weekday morning anchor. He has 25 years of experience covering rural news, spending most of his career working in central Illinois. England knows first-hand how important updated commodity market information, weather and agricultural news is to producers and agribusiness.

AMbER JEnnE | Producer / Anchor | amber@rfdtv.comAmber Jenne is responsible for broadcasting RURAL TV special features, live remotes and weather. Jenne has worked on-air as an anchor, reporter and producer at TV stations in Illinois and Kansas City, Missouri. and as an entertainment host in Los Angeles, California. She received her Master’s degree in broadcast journalism from the University of Illinois, Champaign-Urbana, where she received high recognition for her storytelling by the Society of Professional Journalists.

MARk OPPOLD | news Director / Lead Anchor | mark@rfdtv.comMark Oppold is responsible for news broadcasts, including writing, editing, interviewing and announcing news coverage. He also serves as a liaison between other news production agencies. Oppold, a three year staff member of RFD-TV, has 35-years of agricultural broadcasting experience. He has worked for radio and television stations in Iowa and Missouri before joining RFD-TV. In 2010, he was awarded the New Holland Oscar in Agriculture Award for his documentary on the floods in Tennessee. He currently serves as president elect of the National Association of Farm Broadcasters and will continue to direct and report the news for both RFD-TV and RURAL TV.

News stories and tips can be submitted by contacting the RURAL TV News Desk at RURALTVNews@rfdtv.com or by calling 615-630-7370.

MEET THE NEWS TEAM

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Rural News

Weather

Market Report

Market Videos

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In synergy with RURAL TV, MYRURALTV.com is the “24-hour” go-to destination featuring the latest coverage of breaking news, commodity market updates, geopolitics, weather, rural lifestyle features and original, interactive content. Offering full social media sharing options, MYRURALTV.com includes community-driven news stories, opinions and polls.

www.Myruraltv.com

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The TheatreThe Magazine

www.MYRURALTV.comwww.RFDTV.com