Mobile and the TV industryThree important initiatives on our radar

In this document, we want to highlight 3 recent initiatives in the TV industry that respond to the need of the audience to consume content where and when they want it, in the most convenient and social way possible.

Time Warner is getting started with the iPad and shows the prototype on YouTube. The rst version lets you program and record the shows you want to watch. You can even start watching on your iPad and pick up where you left off from your home.

In response to a multitasking audience, ABC launches an iPad app that syncs with a TV show and gives the audience exclusive content in real time.

Also in response to a multitasking audience, GetGlue lets its users check-in when watching a TV show and chat about it with friends.

Time Warner is getting started with the iPad, developing an application that will help cable subscribers remotely control their DVR cable box to record and manage programming. 

Away from home and want to scan a program guide and record an upcoming show? The new app will let you do it. 

Need to grab some video on-demand from Time Warner? Again, not a problem. 

You can even start watching on your iPad and pick up where you left off from your home.

Time Warner Cable presents the prototype of its iPad app on YouTube in 4 episodes. Watch the CEO, CTO, Group VP web development and the Director of Digital Communications browse through the app and discuss the development and opportunities that come with it.

iPad Prototype from Time Warner Cable

“The iPad app lets you record tv shows just as your remote control does.”

“We want to be more open and let consumers choose where and when they watch our shows. Not only on the iPad but on the other devices too”.

“It’s not gonna be only the iPad. We are working on internet connected tv sets, different game machines and different pc’s”.

“What we can do a company is embrace the change, innovate more quickly and make it easy for consumers”.

In Q1 2010, Nielsen data showed that, in the US,

nearly 60% of people were watching TV and

using the Internet on their computers

simultaneously. With more and more consumers

going online while they watch TV, many viewers

have already been engaging in a two-screen

experience, primarily using social media for

‘background chatter,’ or activity in the margins.

The ABC’s My Generation iPad app let’s you

interact with exclusive content pushed to your

iPad while you watch My Generation on your TV.

The app’s sync technology connects your iPad to

your TV allowing you to participate in real time

with the show. Utilizing a new technology, the

app automatically synchronizes with My

Generation using audio watermarks. No personal

information or registration is required.

ABC’s My Generation iPad App

Once synched, you get exclusive content: polls and

quizzes, behind the scenes info, ... . All in real time.

GetGlue (competitors include Clicker Social, Miso,

Philo, Tunersh and TV.com Relay) is a social

network for movies, tv shows, music, and books.

It’s much like Foursquare: check-in and rate TV

shows, see what your friends are into and win

free stuff such as stickers (instead of badges).

GetGlue has recently signed on a number of new

network partners, including MSNBC, AMC,

Disney, HGTV and Discovery.

Partnering with GetGlue helps the networks

encourage fans to tune in during original

broadcasts - driving Nielsen ratings - and to

engage with shows throughout the season.

According to GetGlue, the company had 8 million

unique ratings and check-ins in August, up from 5

million in the previous month. Overall, GetGlue

has 600,000 users, of which about 60 percent

have signed up via Facebook.

Checking in on TV shows

check-in and get stickers from your favorite tv shows

Patrice Kerremans is a 15 years technology veteran. He is a software architect and Scrum Master. He led the development of projects at IBM, Netitbe, CM, Electrabel, Axa Bank and Median.

Edwin Speckamp is a 20 years project management veteran . He successfully held full responsibility for scope, schedule, cost, people and quality for projects at Oracle, IBM, CM, Banksys, Netitbe and Eurocontrol.

Wim Vermeulen is a 20 years advertising veteran, with a traditional and digital advertising background. He was previously the Digital Director of Ogilvy Eastern Europe and Russia. Before that he worked in Belgium launching the rst Branded Entertainment tv show and the rst IDTV commercial. He is an international speaker on mobile internet and social media

You can nd more on each of the founders on http://www.linkedin.com/companies/momads

Patrice KerremansChief Technology Momad

Edwin SpeckampChief Operations Momad

Wim VermeulenChief Creative Momad

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