Mobile TV @ Siemens

Mobile TVComplementary technologies supporting complementary services

Point to Point

Mobile TV Streaming

Unicast streamingvideo on demand and live streaming via GPRS and UMTS

Cellular network is essential in each scenario to offer interactivity, personalization and charging

Cellular network

UnicastUnicast

Multimedia Broadcast Multicast Service (MBMS)

Improved scalability of existing GPRS and UMTS media delivery at lower costs

Point to Multipoint

MulticastMulticast

Broadcast network

Digital Video Broadcastfor Handhelds (DVB-H)

Tailored to limitations of mobile devices (e.g. power consumption and resolution)

Broadcast

BroadcastBroadcastInteractivity, personalizationand charging via mobile network

Interactivity, personalizationand charging via mobile network

Multicast / Broadcast Service

Multicast / Broadcast Service

Economic broadcast via cellular network

User group channels Location determined

content* Interactivity

Push Service

Continuous TV experience tailored for multi user group

“Eat a tailored menu"

Push Service

Continuous TV experience like at home TV -> self explaining service

"Eat what you get"

Cost efficient broadcast to large population

Conventional TV

Digital Video Broadcastfor Handhelds

Digital Video Broadcastfor Handhelds

Interactivity via cellular network

Mobile TV Streaming Mobile TV Streaming

Personalized channels Interactivity

Push & Pull Service

Continuous TV experience with interactivity: pause, skip, jump to start"Get individual suggestions from the chef"

Highest individualization via cellular network

Mobile TVComplementary services supporting different use cases

Use CasesUse Cases

User Experience

User Experience

AdvantagesAdvantages

*) either e.g. information to a current location, or related to situation at that location (traffic jam, soccer game)*) either e.g. information to a current location, or related to situation at that location (traffic jam, soccer game)

Mobile TVPositioning of media delivery mechanisms

individualindividual

standardstandard

manymany

fewfew

Mobile TVStreaming

DVB-H

Mobile TVStreamingw. MBMS

Mobile TVStreamingw. HSDPA

useruser

serviceservice

Mobile TV streaming and DVB-H arecomplementary services

Siemens has strong experience in multi media delivery via streaming and download

Siemens offers a clear evolution strategy for mobile TV

Siemens offers a DVB-H trial package: the MNO can start today to gain mobile TV experience

Mobile TV streaming and DVB-H arecomplementary services

Siemens has strong experience in multi media delivery via streaming and download

Siemens offers a clear evolution strategy for mobile TV

Siemens offers a DVB-H trial package: the MNO can start today to gain mobile TV experience

Addressing an unlimited number of subscribers: one to many concept (as opposed to one-to-one or unicast concept)

delivery of tailored content for mobile usage at the same time

while having a manageable & limited impact on available bandwidth in a given cell

cost efficient

Mobile TVDVB-H – “Addressing the masses”

Easy access to Mobile TV in real time with interactivity via Mobile network

High quality of service (fast channel switching,…)

Great User Experience

New business opportunity due to back channel - attracting more users by offering new services

Additional revenues by offering valuable content through broadcast channels

Benefit of the catalyst effect of mobile TV to other mobile services – Great cross selling potentials

Prepare the mass market for the usage of individualized mobile TV services tailored for mobile use

MNO benefits

Innovative content distribution channel especially targeting youth segment New revenue streams

Broadcaster benefits

Broadcast & Mobile Integration!Broadcast & Mobile Integration!

Technology

Mobile TV @ SiemensSome references

Australia Austria Belgium China Croatia Czech Republic Egypt France Germany Greece Ireland Italy

Monaco Netherlands New Zealand Portugal Romania Saudi Arabia South Africa Spain Sweden Switzerland Thailand

Media Delivery References

Live Demo’s CeBIT, Hannover RAI, Amsterdam IFA, Berlin Oktoberfest, Munich . . .

Field Trials Czech Republic (T-Mobile) Austria . . .

European DVB-H References

Mobile TVA variety of customers and situations