Bryan A. Burdick Global Head of B2B

LinkedIn Marketing Solutions

Today’s Reality

Target Customer

(Massive) Missed Opportunity

95% LEAVE WITHOUT CONVERTING

95% LEAVE WITHOUT CONVERTING

20% OPEN EMAIL

1% Success Rate

The Crux of the Problem:

Relevance at Scale

Bob Dylan

“The Times They Are a Changin”

Five Trends Putting Wind in Our Sails

FIVE TRENDS

Relevance in Mobile Becomes Reality

TREND ONE

50% of unique visiting

members are mobile visitors

Brands Leverage Data to be Relevant

With Better Content and Experiences

TREND TWO

“Hello, Mr. Burdick. We

recognize you by your phone

number. Are you calling about

your flight tomorrow?”

Technology is Unlocking a Vast

Nurturing Opportunity

TREND THREE

Target Customer

Relevance Marketing

We’re Getting Better at Predicting

Success

TREND FOUR

The Fusion of Advertising & Marketing

Technology

TREND FIVE

Marketing Automation

Ad Technology

Relevance Marketing

Scale

Pers

on

aliz

ation

27

Our Audience

= Over 370 million members in over 200 countries and territories.

Publishing

Platform

Publishing

Platform 1M

Posts

Publishing

Platform 10K

Posts / Day

Be The Most Effective Platform For

Marketers to Engage With Professionals

Be Relevant Early

Be Relevant On and Off Desktop

Be Relevant to Known and Anonymous

Audiences, Wherever They Travel Online

WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE

Measure Your Relevance

Target Customer

Relevance Marketing

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