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Penry PriceVice President, Marketing Solutions
Today’s Reality
Target Customer
(Massive) Missed Opportunity
95%LEAVE WITHOUT CONVERTING
95%LEAVE WITHOUT CONVERTING
20%OPEN EMAIL
1%Success Rate
The Crux of the Problem:
Relevance at Scale
Bob Dylan
“The Times They Are a Changin”
Five Trends Putting Wind in Our Sails
FIVE TRENDS
Relevance in Mobile Becomes Reality
TREND ONE
50% of unique visiting
members are mobile visitors*
*LinkedIn 1Q2015
Brands Leverage Data to be Relevant
With Better Content and Experiences
TREND TWO
“Hello, Mr. Price. We recognize
you by your phone number. Are
you calling about your flight
tomorrow?”
Technology is Unlocking a Vast
Nurturing Opportunity
TREND THREE
Target Customer
Relevance Marketing
We’re Getting Better at Predicting
Success
TREND FOUR
The Fusion of Advertising and Marketing
Technology
TREND FIVE
Marketing Automation
Ad Technology
Relevance Marketing
Scale
Pers
on
aliz
ation
Our Audience
= Over 364 million members in over 200 countries and territories.
Publishing
Platform
Publishing
Platform
1MPosts
10KPosts/Day
Be The Most Effective Platform For
Marketers to Engage With Professionals
Be Relevant Early
Be Relevant On and Off Desktop
Be Relevant to Known and Anonymous
Audiences, Wherever They Travel Online
WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE
Measure Your Relevance
Target Customer
Relevance Marketing
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