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The Importance of Integration to Salesforce Success

Watch the Recorded Webinar Here

www.InformaticaCloud.com

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Today’s Agenda

• The Importance of Integration to Salesforce Success

• Introducing Informatica Cloud

• Flexera Overview

• Interactive Demonstration

• Discussion

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Typical Salesforce Integration Scenarios

CustomerMaster

ProductMaster

Order History

Opportunity to

Order

• Other data management requirements include:• Data replication, analytics/BI, data cleansing, etc.

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Integration Drives Salesforce Success

vs.

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Welcome to Hybrid ITRequires cloud to ground and cloud to cloud integration

YourNewITOrg

SaaS PaaS IaaS

YourCompany

Mainframe

CustomApplication

CustomApplication

CustomApplication

CustomApplication

CustomApplication

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The Challenge: Aligning LOB and IT

Ease of Use &Maintenance

RapidDeployment

Performance ScalableArchitecture

EnterpriseFunctionality

IT

DevelopersSaas

AdministratorsBusinessManagers

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Driving IT and Line of Business Collaboration

Ease of Use &Maintenance

RapidDeployment

Performance ScalableArchitecture

EnterpriseFunctionality

IT

Developers

Cloud Services:Self-Service

Broader AdoptionTrusted Data

Cloud Platform:Common MetadataCommon Engine

Interoperable Jobs

Informatica Cloud

SaasAdministrators

BusinessManagers

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InformaticaThe #1 Independent Leader in Data Integration

• Founded: 1993

• 2010 Revenue: $650 million

• 5-year Average Growth Rate:20% per year

• Employees: 2,125+

• Partners: 400+• Major SI, ISV, OEM and

On-Demand Leaders

• Customers: 4,280+• 84 of Fortune 100

• 87%+ of Dow Jones

• Government Organizations in20 countries

• # 1 in Customer Loyalty Rankings (5 Years in a Row)

$150

$200

$250

$300

$350

$400

$450

$500

$550

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$650

2005 2006 2007 2008 2009 2010

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Informatica Cloud Update• +1300 companies

• +100K integration jobs/day

• +14B transactions/month

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True SaaS IntegrationMultitenant Cloud-based Service…

Your Company

2 1

http://www.informaticacloud.com/products/architecture-and-security.html

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2

1

Your Company

3

SecureAgent

True SaaS IntegrationMultitenant Cloud-based Service…

http://www.informaticacloud.com/products/architecture-and-security.html

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Growing Hybrid Adoption

• Introducing Informatica Cloud Enterprise

• Best of Both Worlds options• Includes purpose-built Cloud Services

• Includes market-leading data integration platform

http://www.informaticacloud.com/products/editions.html

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Today’s Agenda

• The Importance of Integration to SaaS Success

• Introducing Informatica Cloud

• Flexera Overview

• Interactive Demonstration

• Discussion

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Case Study: Flexera Software

Jeff Henderson, Director of Business Systems

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StatisticsStatistics

Flexera Software

• Top 200 Software Company

• Solidly Profitable

• 450 Employees

• 80,000 Customers

• 20,000 FlexEnabled Applications

• 200,000,000 PC’s Receiving Software Downloads and Updates

• Market Leader

- Entitlement andCompliance Management (FlexNet Producer Suites)

- Enterprise LicenseOptimization (FlexNet Manager Suite)

- Installation and Packaging (InstallShield, AdminStudio)

• Seasoned Management Team

• Acquisitions To Date- ManageSoft- Intraware, Inc. - LinkRight Tracker- Honico GmbH

PerformancePerformanceHighlightsHighlights

•Global Company

•Over 20 Years Experience

•Industry De facto Standard

•Highly Skilled Consultants

•Awarded “Best Software Product for Software Producers” – SIIA 2007

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Our Challenge

• Why Salesforce?• Global team of Sales and Consulting personnel required a readily accessible

system on multiple devices• Customizable Forecasting

• Pipeline Management (Security)

• Ease of Use

• Timeframe?• Initial implementation was three (3) months for Enterprise Field Sales and

supporting personnel (110 users); onboarding Global Consulting team was a subsequent three (3) month effort

• Why integration was so important?• As we were only moving one group and supporting personnel for the initial

implementation, integration & synchronization with legacy on-premises CRM was critical path

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Why Informatica Cloud?

• Time was of the essence

• Sales cycle was accomplished with zero demos as we were already using Informatica Cloud prior to the Sales process being initiated

• Requirements for synchronization and replication of data

• Cloud-based ETL required no infrastructure costs/changes, and aligned with our IT direction of on-premise downsizing

www.informaticacloud.com

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Results - Topology

• Licensed Standard Edition• Data sync and replication

• Single Informatica Cloud Agent running on MSSQL 2008 R2 “Data Hub” server

• Data Hub syncs and transforms data from legacy on-premise CRM and Oracle 11.5.10 EBS environments, as well as additional enterprise dbs

• Two primary active task flows for synchronization

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Results• 52 Cloud Data Sync Tasks and Single

Daily PROD Cloud Data Replication

• Account & Contact sync with on-prem CRM every 10 min

• Actuals from Oracle upserted via Data Hub every 30 min for Pipeline + Actuals revenue forecasting

• Closed Won Opportunities in Salesforce.com sent every 10 min to legacy CRM to kickoff Order Management Process

• Employee and Time Off data sync for internal applications moved to Force.com platform from on premise legacy environments

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Results - ROI

• Initial implementation cycle: two weeks, began pre-Sale completion

• Used one (1) day of consulting time toget us started

• Zero hardware costs, zero training costs

• Extensible with Plug-In architecture, integration with PowerCenter, and PowerExchange for future growth

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Next Steps

• Move toward direct integration(s) using Plug-Ins

• Move to Informatica Cloud Standard for REST API, Event-based scheduling, and a dev/test sandbox instance

http://www.informaticacloud.com/products/323-summer-11-whats-new.html

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Demonstration

http://www.youtube.com/user/InformaticaOnDemand

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Resourceswww.informaticacloud.com

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Informatica: Driving Salesforce Success• Experience and Momentum

• 5 year history of cloud integration

• +1,300 companies, +100K jobs/day, +13B transactions/month

• Powerful Platform• Market-leading data integration and data

quality technology on any combination of on-premise and cloud

• Summer 2011 Release• Continued focus on simplicity, enterprise-

class, unified hybrid, universal cloud support

www.InformaticaCloud.com

http://www.informaticacloud.com/products/323-summer-11-whats-new.html

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Resources• Twitter: @infacloud

• www.InformaticaCloud.com

https://app.informaticaondemand.com/saas/registerUser.do