Upload
citizen-inc
View
359
Download
2
Tags:
Embed Size (px)
DESCRIPTION
A presentation by Nicki Vance and Quinn Simpson of Citizen, Inc. http://pluscitizen.com
Citation preview
Part I.
The Future of Connected Thinking.
PDX Digital Marketing Conference #pdxdmc
JUNE 19, 2013
Hi!
2
Quinn SimpsonUX Director
Nicki VanceUX Designer
cars
running math
hates cilantro
cognitive science
has a twin
+Citizenwww.pluscitizen.com @pluscitizen
Agenda
1:30 - 4:30pm
Part I. The Future of Connected Thinking
Quick Break
Part II. Connected Data
3
Citizen, Inc.
4
Game-changers
5
In the last 20 years...
6
Be Proactive, Not Reactive
7
p h o t o b y x - r a y d e l t a o n e
Speculation
8
Connected Thinking
9
T E C H N O L O G Y I N D U S T R Y
U S E R
Con!icting
10
Technology
User
Industry
Aligned
11
Technology
User
Industry
Future of... Exercise
Economy
Environment
Government
Technology
Humanity
12
History Lessons
13
Social Spectrums
14
Print - Web 1.0
Traditional Web 2.0 - Now
Future
15
The Future
Meet Jane’s Family
16
17
2023
18
19
20
21
22
Marketing Opportunities
23
Future Trends
24
Broadband Everywhere
25
Broadband Everywhere
26
Convergence
27
Voice Communication Moving Image Computing Games
NetworkedDecentralization
28
Platformi"cation29
Mass Customization30
Mass Customization
31
Internet of You
TweetPee by Huggies
QR Code covered Pajamas
by Smart PJ
Interactive Rich Media
33
Interactive Rich Media
34
Phygital
35
BEFORE AFTER
Your Digital Footprint
Your Physical Environment
YOU YOU
Access Not Ownership
Marketing Opportunities
37
What’s the next step?
38
Part II.
ConnectedData.
PDX Digital Marketing Conference
JUNE 19, 2013
39
40
Connected Thinking.
TECHNOLOGY INDUSTRY
USER
41
Jane.
Broadband Everywhere
Decentralization
Platformi!cation
Convergence
Interactive Rich Media
Mass Customization
Phygital
Access over Ownership
Trends.
BIG DATA
43
BIG DATA
43
[big-dey-tuh]
a collection of data sets so large and complex that it becomes difficult to process using on-hand database
management tools.
44
44
LOCATIONDATA
100-500Megabytes
44
LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
44
LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
CITY’S HOMEENERGY USE
100 Terabytes
44
LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
CITY’S HOMEENERGY USE
100 Terabytes
ASTRONOMICALDATA
140 TerabytesPer Day
44
LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
CITY’S HOMEENERGY USE
100 Terabytes
PURCHASEHISTORY
100 Terabytes to5 Petabytes Per Day
ASTRONOMICALDATA
140 TerabytesPer Day
44
LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
CITY’S HOMEENERGY USE
100 Terabytes
PARTICLEPHYSICS
500 PetabytesPer Day
PURCHASEHISTORY
100 Terabytes to5 Petabytes Per Day
ASTRONOMICALDATA
140 TerabytesPer Day
44
BIG DATA
LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
CITY’S HOMEENERGY USE
100 Terabytes
PARTICLEPHYSICS
500 PetabytesPer Day
PURCHASEHISTORY
100 Terabytes to5 Petabytes Per Day
ASTRONOMICALDATA
140 TerabytesPer Day
45
BIG DATA
LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
CITY’S HOMEENERGY USE
100 Terabytes
PARTICLEPHYSICS
500 PetabytesPer Day
PURCHASEHISTORY
100 Terabytes to5 Petabytes Per Day
ASTRONOMICALDATA
140 TerabytesPer Day
46
LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
CITY’S HOMEENERGY USE
100 Terabytes
47
48
LITTLE DATA
49
LITTLE DATA
49
[li-tl dey-tuh]
what we know about an individual, his or her specific behaviors.
50
?BIG
51
DATA<DATALITTLE
52
52
53
54
101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110
54
101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110
55
56
BIG DATA LITTLE DATA
56
BIG DATA LITTLE DATA
HealthCare
56
BIG DATA LITTLE DATA
HealthCare
Health& Wellness
57
Citizen C3PO
58
59
60
This system will backfire intheir faces!!!“
“Apr 2013
61
Sounds like slavery.““
Apr 2013
62
Body Nazis.““
Apr 2013
63
64
"Humans don’t just use data to learn about themselves, but
rather, use data to construct the stories that they tell themselves
about themselves.”Jenny Davis - Cyborgologist
““
65
66
LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
CITY’S HOMEENERGY USE
100 Terabytes
PARTICLEPHYSICS
500 PetabytesPer Day
PURCHASEHISTORY
100 Terabytes to5 Petabytes Per Day
ASTRONOMICALDATA
140 TerabytesPer Day
66
67
IdentitySelf-View
BehaviorLittle Data
TrendsBig Data
68
IdentitySelf-View
BehaviorLittle Data
TrendsBig Data
69
IdentitySelf-View
BehaviorLittle Data
TrendsBig Data
70
IdentitySelf-View
BehaviorLittle Data
TrendsBig Data
Exercise.
71
IdentitySelf-View
BehaviorLittle Data
TrendsBig Data
Exercise.
72
IdentitySelf-View
BehaviorLittle Data
TrendsBig Data
Exercise.
Where will you take this?
Where will you take this?
Nicki Vance
Quinn Simpson
Citizen, Inc.
@pluscitizen
2001 NW 19th Avenue, Suite 105
Portland, Oregon 97209
pluscitizen.com
Thank You.
74