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Aliza Kline and Jamie Batesh present to Connected Congregations on Design Thinking.
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Design Thinking Training 12/19/2013
Connected Congregations
A UJA-Federation Initiative, With Darim Online
Facilitators: Aliza Kline and Jamie Betesh
With Ela Ben Ur
1
Connected Congregations
Thinking by
designDecember 19, 2013
Facilitators: Aliza Kline and Jamie Betesh
IDEO Content developed by Ela Ben Ur
How do you think about designers?
Are you a designer? Have you been one?
Design Thinking Training 12/19/2013
Connected Congregations
A UJA-Federation Initiative, With Darim Online
Facilitators: Aliza Kline and Jamie Betesh
With Ela Ben Ur
2
How did/does it feel?
Yes &
These attributes aren’t about DNA, or unique to “designers.”
They come from a common mindset and approach that is referred to asdesign thinking.
a design thinking
experience
Design Thinking Training 12/19/2013
Connected Congregations
A UJA-Federation Initiative, With Darim Online
Facilitators: Aliza Kline and Jamie Betesh
With Ela Ben Ur
3
3 minutes
Imagine
what if to start we immerse with the person not the thing?
... and just ask?
Design Thinking Training 12/19/2013
Connected Congregations
A UJA-Federation Initiative, With Darim Online
Facilitators: Aliza Kline and Jamie Betesh
With Ela Ben Ur
4
Who
What
When
Where
Why
(How)?
4 minutes x 2
Stuck? Remember these?
5 W’s (and an H)Who
What
When
Where
Why why why why why?
How?
3 minutes x 2
Go deeper! Get stories and emotions.
5 Why’s
Think
Say
Feel
Do
3 minutes
Capture your insights: the most surprising/revealing things they…
3 minutes
Frame a POV, or opportunity statement:
[Person] needs to [verb about the future – e.g. do/say/think/feel_______] because [insight about the present].
Design Thinking Training 12/19/2013
Connected Congregations
A UJA-Federation Initiative, With Darim Online
Facilitators: Aliza Kline and Jamie Betesh
With Ela Ben Ur
5
5 minutes
Ok, now imagine at least 3 radical ideas and give each a name.
5 minutes x 2
Get feedback.
Designer: “So, what do you think?
Really?”
Designee: “I like…. I wish….What if…”
3 minutes
(re)draw your idea big
10 minutes
now prototypeone or more key aspects of the new experience
Design Thinking Training 12/19/2013
Connected Congregations
A UJA-Federation Initiative, With Darim Online
Facilitators: Aliza Kline and Jamie Betesh
With Ela Ben Ur
6
4 minutes x 2
get feedback again.
Designer: “Please try it…what do you think?”
Designee: “I like…I wish…What if…”
What did you do,
see, think, and feel
differently?
prototype
“Matterness - the deep
desire we all have to count, to be
heard, to be considered important as
individuals and not just donors or
customers.” – Allison Fine
Design Thinking
Modes
immerse Gather rich, visceral
insight and inspiration
to draw on.
prototypeDynamically iterate
experiments, enabling
great sparks of ideas to
evolve.
frameForm a powerful point of
view on opportunities for
impactful ideas.
HIGH-LEVEL PERSPECTIVE
CONCRETE DETAILS
WHAT
IS
WHAT
SHOULD
BE
imagineFully explore ideas.
Then thoughtfully select
and shape them.
Public domain images cour tesy of Pixabay
Design Thinking Training 12/19/2013
Connected Congregations
A UJA-Federation Initiative, With Darim Online
Facilitators: Aliza Kline and Jamie Betesh
With Ela Ben Ur
7
image credits: IDEOimage credit: IDEO
image credit: IDEO image credit: IDEO
Design Thinking Training 12/19/2013
Connected Congregations
A UJA-Federation Initiative, With Darim Online
Facilitators: Aliza Kline and Jamie Betesh
With Ela Ben Ur
8
image credit: IDEO image credit: IDEO
Design Thinking
Modes
immerse Gather rich, visceral
insight and inspiration
to draw on.
prototypeDynamically iterate
experiments, enabling
great sparks of ideas to
evolve.
frameForm a powerful point of
view on opportunities for
impactful ideas.
HIGH-LEVEL PERSPECTIVE
CONCRETE DETAILS
WHAT
IS
WHAT
SHOULD
BE
imagineFully explore ideas.
Then thoughtfully select
and shape them.
Public domain images cour tesy of Pixabay
Immerse
Look Ask TryWho What When Where
How?Why Why Why Why Why?
Design Thinking Training 12/19/2013
Connected Congregations
A UJA-Federation Initiative, With Darim Online
Facilitators: Aliza Kline and Jamie Betesh
With Ela Ben Ur
9
Human centered design begins with…
Design
Marketing
Recruitment
Retention
CommunicationRelationships
Using empathy within our own work
What’s a challenge or
opportunity your
congregation is currently
dealing with?
How can we
change our
perspective?
Using empathy within our own work Using empathy within our own work
What’s a challenge
or opportunity your
congregation is
currently dealing
with?
Who are
we
designing
for?
Design Thinking Training 12/19/2013
Connected Congregations
A UJA-Federation Initiative, With Darim Online
Facilitators: Aliza Kline and Jamie Betesh
With Ela Ben Ur
10
Creating Askable Questions What do we
want to
learn?
Observe & Immerse
• Go where they are
• Pay attention to the things that you think don’t matter
• See someone in their natural environment
• See someone outside their natural environment
“Insights about people were never discovered sitting at your desk”.
- Will Evans, Lean UX NYC
Where and
how can
we learn it?
image credit: IDEO
imagine.Stay focused on the topic
Go for quantity
Instigate and inspire
Encourage wild ideas
Defer judgment
Build on the ideas of others
One conversation at a time
Use pictures (and words)
image credit: IDEO
Select One
Think about:
Who they’d be with…
Where they’d be…
What will help uncover what you don’t yet know
Design Thinking Training 12/19/2013
Connected Congregations
A UJA-Federation Initiative, With Darim Online
Facilitators: Aliza Kline and Jamie Betesh
With Ela Ben Ur
11
Prototype.Design and build a prototype that’s…
1. “right”What’s are your critical question(s)? What experiment(s) get at those?
2.“rough”What do you really need to make? What can you fake for now?
3. “rapid”How quickly can you make, and remake/evolve it? How quickly can it elicit issues?
Everything of importance must be deliberately designed and done, with our greatest insight and imagination, or it is left to chance.
The world needs more designers. - IDEO
