The Future of Applications: Three Strategies for the High-velocity, Software-driven Business

Three Strategies for the High-velocity, Software-driven Business

The Future of Applications

2Copyright © 2015 Accenture All rights reserved.

When long-term competitive advantage depends on software, being a ‘fast follower’ may not be fast enough anymore. Software strategies are quickly becoming business strategies. The business of applications needs a dynamic and high-impact makeover using new strategies that will help companies not just sustain a business advantage, but to gain ground on the competition.

Bhaskar GhoshGroup Chief ExecutiveAccenture Technology Delivery

#APPLICATIONSTRAT

The velocity and volume of technology change is outpacing the business of applications


Social

Mobility

Analytics

Big Data

Cybersecurity

Open Source

PaaS

Crowdsourcing

Wearables

Internetof Things

Cloud

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Your industry – and next competitive frontier – is being redefined by softwareSoftware is now a key driver of differentiation and innovation. Auto makers, for example, use their connected car ecosystems to innovate with new partners.


SOFTWARE STRATEGY

INDUSTRY EXPERTISE

COMPETITIVE ADVANTAGE

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Challenge: Are you ready for the high-velocity, software-driven world?


640,000

67% of IT budgets go to run the businessSource: Figure 11, “IT Key Metrics Data 2014: Key Industry Measures: Cross Industry Analysis – Multiyear,” Gartner, December 16, 2013

BUSINESS CHALLENGES

70% of business transactions are still processed in COBOLSource: InformationWeek

50 billion “things” will be connected to the internet by 2020Source: Cisco

Partners in Microsoft’s ecosystemSource: Microsoft Partner Network Guide

70%67%

IT CHALLENGES

• Siloed business and IT functions hinder agility

• Expanding business ecosystems and the Internet of Things

• Weight of legacy• Rising application complexity

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Solution: Three new application strategiesMaster increased volume and velocity and shape your future with:

LIQUID APPLICATIONS

INTELLIGENTAPPLICATIONS

CONNECTEDAPPLICATIONS

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Liquid ApplicationsA fundamentally new way to build software


Accelerate it to the pace of business

MonolithicLarge, on-premise systems

Built from the ground up

ModularSmaller, cloud-based systems

Assembled from reusable components

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Intelligent ApplicationsWhen applications comprehend, act and learn

Turn runaway complexity into high-performance outcomes


Self-governance

Intelligent automation

Integrated analytics

INTELLIGENT APPLICATIONS

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Connected ApplicationsExtending company boundaries through software


WHAT?Connected applications provide companies with the technical means to interface with business partner and customer ecosystems, and with the Internet of Things.

HOW?Rewire for the borderless business by introducing new ecosystem strategies, designing applications for resiliency, and integrating information and operational technologies.

WHY?To grow revenue and defend their market position, companies must open new dimensions of application connectivity – creating new competitive frontiers with software.

APPLICATION STRATEGY

BUSINESS STRATEGY

Internet of ThingsBusiness partner and customer ecosystems

Open new dimensions of application connectivity

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A new operating model for the high-velocity, software-driven business


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In the digital world, software doesn’t merely support the business, but rather IS the business. Most companies’ existing operating model for software development is not fit for purpose in this business environment. Innovation must be driven jointly by business and IT, and the operating model must embrace new technology stakeholders – from R&D to Marketing to Operations.

Paul Daugherty @pauldaughChief Technology Officer


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Increase business agility and industry differentiation

A NEW OPERATING MODEL


THREE NEW STRATEGIES

Liquid applications…transforming frozen legacy

Connected applications…integrating with business partner

ecosystems and the Internet of Things

Intelligent applications…reducing complexity and empowering discovery

…eliminating business and IT silos

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Are you ready to position for growth with applications?


• How will software disrupt your industry?

• Are your applications ready for the velocity and volume of business today?

• Are you leveraging advances in analytics and software intelligence to cope with rising complexity?

• How can you maximize business partner and customer ecosystems as well as the Internet of Things to enter and succeed in new markets?

• Do you have the right technology know-how and planning processes in place to drive business strategy with software?

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Join the conversation #ApplicationStrat


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