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Audience Driven Economic Development
Web Strategies International Economic
Development CouncilHouston, Texas
October 2nd, 2012
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About Intelegia
Intelegia is a boutique consulting firm that understands the need to be innovative and strategic in a business and economic landscape that is evolving at an incredible pace.
The firm’s expertise in the use of social media allows clients to benefit from:• Training to improve information
gathering and analysing techniques• Consulting on how to use the social
web in business-to-business and economic development context
• Executing content strategies to leverage branding initiatives
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Source : http://bilan.usherbrooke.ca/bilan/pages/photos/8918.html
The Shifting Landscape
© Intelegia 201210
Let’s Go Back To 2009….
All across North America, economic development agencies were competing to attract investment and talent. They had
two options in front of them.
Continued as is with their website. Published facts and news communicating the value of the region.
Reached out and collaborated offline and online to engage stakeholders on a regional basis to promote the business and social climate.
© Intelegia 201212
It Was And It Is Still A Bumpy Road
Source: http://www.liekearends.com/tech/5-ways-how-to-write-your-blogpost-or-not
© Intelegia 201214
Build It Around The Blog
Sharing insights
regarding the business and
social environment in Mauricie.
© Intelegia 201216
What Is Happening Now?
• Doubled the number of visits
• Growth of number of bloggers
• Increased level of engagement
• Online hub to regional EDOs and other stakeholders’ websites
© Intelegia 201218
The Spin-Off Effects Since 2010
Regional StakeholdersRegional
Stakeholders
Culture
Education
EDOs
FinancialServices Media
Municipal Gov’t
Businesses
© Intelegia 201219
Food For Thought
Source : emarketer, SEO, Social and Content Marketing in Top Demand, September 24, 2012, http://www.emarketer.com/Article.aspx?R=1009368#fSPUsqGFg60DRzbc.99
• Interesting Numbers
• Blogs are cited by 39 % of B2B marketers as their most valuable content asset
• 55 % of B2B professionals reporting they turn to blogs in order to gather business information.
Source: Eloqua
© Intelegia 201220
Why A Blog? Because A Blog Is Not A Website, It’s A News Site
A blog is a social media site where bloggers aim to engage with readers using current and unique content..
Findings : 18 of 40 agencies in the largest North America cities had a blog, however; but 11 agencies are using the tool to publish current and unique news content.
© Intelegia 201223
Best Practices - Greater Halifax Partnership
Source: www.smartcityblog.greaterhalifax.com/
© Intelegia 201224
Best Practices - New York City Economic Development Corporation
Source: http://www.nycedc.com/blog
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About Isabelle Poirier
With over 15 years in economic development, Isabelle advises organisations on investment attraction and migration strategies, marketing intelligence gathering and social media marketing plans. Isabelle is a frequent speaker and trainer in North America on issues regarding the use of social media foreconomic development, tourism and private organisations.
Since July 2010, she has been a guest lecturer on the subject of improving economic development practices through strategic intelligence and web tools at the Georgia Tech Enterprise Innovation Institute in Atlanta, GA. In May 2011, she was a guest lecturer on the subject of social media applied to economic development at the University of Waterloo in Waterloo, ON, Canada. In March 2012, she was invited to McGill University , in Montreal, QC, to speak on the topic of social media applied to public relation strategies .
In 2009, she piloted one of the largest Facebook Pages for economic development in Canada. She also co-authored, “Web 2.0 and Business Attraction - Canadian Cities Online Marketing Index©”, the first benchmark study regarding how Canadian cities economic development agencies are marketing their regions to potential investors. The fourth edition will be published in Fall 2012.
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Connect With Us!
www.linkedin.com/company/intelegia
www.twitter.com/intelegia
www.facebook.com/isabelle.poirierintelegia
https://plus.google.com/s/intelegia
www.intelegia.com/en