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Goal-Driven Facebook Business Page Tips & Strategies

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Page 1: Goal-Driven Facebook Business Page Tips & Strategies
Page 2: Goal-Driven Facebook Business Page Tips & Strategies

Recent

2014

2013

2011

2010

2001

About

Freelancing - Game developer, website developer and graphic designer

Started traditional and inbound marketing

Founded Enamtila Digital Solutions

Worked with more than 100 businesses across 16 countries

Launched Tycoon Philippines and other several online website assets

Author of 2 books and blogs at roelmanarang.com

Page 3: Goal-Driven Facebook Business Page Tips & Strategies

Increase

Page Likes

Increase

Engagement

Drive Targeted

Traffic

Increase Online

Sales and Leads

Page 4: Goal-Driven Facebook Business Page Tips & Strategies

Increasing Page Likes2 TIPS

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Integrate social buttons for following and sharing

PART 1: THE ORGANIC WAY

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Start a Facebook paid advertisement campaign

PART 2: THE FASTER WAY

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Things you need to test when creating ads that converts

Image

Headlines

Ad TextAudience Setup

Page 9: Goal-Driven Facebook Business Page Tips & Strategies

Things you need to test when creating ads that converts

Image

Headlines

Ad TextAudience Setup

Two Targeting Tips

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Website visitorsTARGETING TIP #1

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Interest-based targetingTARGETING TIP #2

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Increasing Engagement2 STEPS

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Create content with viral impactSTEP 1

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Types of contents that produces engagement and other results

THE BUZZFEED WAY

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Types of contents that produces engagement and other results

THE BUZZFEED WAY

Humorous content

Page 17: Goal-Driven Facebook Business Page Tips & Strategies

Types of contents that produces engagement and other results

THE BUZZFEED WAY

Humorous contentContent that is particularly useful, ingenious, or admirable

Page 18: Goal-Driven Facebook Business Page Tips & Strategies

Types of contents that produces engagement and other results

THE BUZZFEED WAY

Humorous contentContent that is particularly useful, ingenious, or admirableContent that is shocking

Page 19: Goal-Driven Facebook Business Page Tips & Strategies

Types of contents that produces engagement and other results

THE BUZZFEED WAY

Humorous contentContent that is particularly useful, ingenious, or admirableContent that is shockingSchadenfreude-esque content. People like to feel better about themselves by mocking or ridiculing the failures of others, especially the famous

Page 20: Goal-Driven Facebook Business Page Tips & Strategies

Types of contents that produces engagement and other results

THE BUZZFEED WAY

Humorous contentContent that is particularly useful, ingenious, or admirableContent that is shockingSchadenfreude-esque content. People like to feel better about themselves by mocking or ridiculing the failures of others, especially the famousContent that points out the failings of both individuals and society -- a way for everyone to collectively vent through shared frustrations

Page 21: Goal-Driven Facebook Business Page Tips & Strategies

Types of contents that produces engagement and other results

THE BUZZFEED WAY

Humorous contentContent that is particularly useful, ingenious, or admirableContent that is shockingSchadenfreude-esque content. People like to feel better about themselves by mocking or ridiculing the failures of others, especially the famousContent that points out the failings of both individuals and society -- a way for everyone to collectively vent through shared frustrationsStrange, bizarre, and other curiosity-triggering content

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Boost your PostsSTEP 2

28% Engagement Rate

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Driving Targeted Traffic3 STEPS

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Post Link-Type ContentsSTEP 1

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Find Posts with at least 10% Engagement Rate

STEP 2 (OPTIONAL)

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Boost your post targeting website visitors audience

STEP 3

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Increasing Sales and LeadsTHE INBOUND WAY

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Converting Visitors into Leads or Customers

INTEGRATING INBOUND METHODOLOGY

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Setup your Landing PageSTEP 1

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Create a Thank You PageSTEP 2

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Make your ads and posts as call-to-action and drive visitors to your

landing page

STEP 3

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Monitor and aim for a minimum of 20% conversion rate.

AND…

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Want more?

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QUESTIONSAND ANSWERS

blog: roelmanarang.comteam: enamtila.commag: tycoon.ph

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