Upload
redbourn-business-systems
View
364
Download
5
Tags:
Embed Size (px)
DESCRIPTION
The Fundraising Fantastic Four: Facebook, Twitter, LinkedIn & Google+ Presentation.
Citation preview
The Fundraising Fantastic Four
25th September 2012
The Fundraising Fantastic Four
25th September 2012
Steve Cast, MInstFSteve Cast, MInstF
Polite NoticeThis presentation is
Copyright © AdvantageNFP by Redbourn Business Systems
Limited 2012 with all rights reserved.
Please do not distribute this presentation without first confirming
with [email protected]
Thank YouThe Fundraising Fantastic Four S lide 2 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 2 © AdvantageNFP by Redbourn Business Systems Limited
Please switch ON your:
• Mobile phones• Tablets• Laptops
#AdvantageNFP
#TFF4
#NFPTECH2012
The Fundraising Fantastic Four S lide 3 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 3 © AdvantageNFP by Redbourn Business Systems Limited
Where? When?
Why?How?Who?
What?
So?
Then? But?
The Fundraising Fantastic Four S lide 4 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 4 © AdvantageNFP by Redbourn Business Systems Limited
Question and Answer Session
At The End
The Fundraising Fantastic Four S lide 5 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 5 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four S lide 6 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 6 © AdvantageNFP by Redbourn Business Systems Limited
Introduction• Steve Cast, MInstF Founder and Managing Director of Redbourn Business Systems Limited
• Jane Haywood Marketing Assistant of Redbourn Business Systems Limited
Formed in 1994, Redbourn Business Systems
are the developers of AdvantageNFP Fundraiser,
the integrated fundraising, membership and
alumni database and AdvantageNFP Box Office,
the integrated fundraising and box office
system.
The Fundraising Fantastic Four S lide 7 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 7 © AdvantageNFP by Redbourn Business Systems Limited
Available Social Media
The Fundraising Fantastic Four S lide 8 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 8 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic FourWhy Use Social Media?
The Fundraising Fantastic Four S lide 9 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 9 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
The Fundraising Fantastic Four S lide 10 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 10 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
Audience Survey
The Fundraising Fantastic Four S lide 11 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 11 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
The Fundraising Fantastic Four S lide 12 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 12 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
Facebook is a social networking
service and website launched in
February 2004, operated and
privately owned by Facebook, Inc (
source Wikipedia 9/2/12)
Since Floated in May 2012
The Fundraising Fantastic Four S lide 13 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 13 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
• Mr Fantastic of Social Media
• More than 845 million active users
in 2012 (source Newsday 4/2/12)
• By June 2012 this increased to
995m
(source Facebook June ‘12)
• Integrates with
• More Giving Apps to come in 2012
• Facebook generation – no emails!
The Fundraising Fantastic Four S lide 14 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 14 © AdvantageNFP by Redbourn Business Systems Limited
When to use
• News Updates
• Share Photos of Events
• Donate Now Apps
• To Drive Traffic to Your Website
• Thanking Supporters/Donors
The Fundraising Fantastic Four S lide 15 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 15 © AdvantageNFP by Redbourn Business Systems Limited
Who is using it
The Fundraising Fantastic Four S lide 16 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 16 © AdvantageNFP by Redbourn Business Systems Limited
“Facebook is a great tool for
communicating with our audience.
There are some great opportunities
for small charities to really make it
work if they can come up with
something creative or innovative”
Ben, War Child
The Fundraising Fantastic Four S lide 17 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 17 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four S lide 18 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 18 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four S lide 19 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 19 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
The Fundraising Fantastic Four S lide 20 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 20 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
Twitter is an online social networking
service and microblogging service that
enables its users to send and read text-
based posts of up to 140 characters,
known as "tweets". It was created in
March 2006 by Jack Dorsey and launched
that July. (source Wikipedia 9/2/12)
The Fundraising Fantastic Four S lide 21 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 21 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
• The Human Torch of Social Media
• More than 300 million active users in
2012 (source Wikipedia 4/2/12)
• In June revealed 500m registered users
but it is not clear how many are active (
source)
• Celebrity-driven fundraising
• Spreads like wild fire
• Events & discussions covered with
#hashtag symbol
The Fundraising Fantastic Four S lide 22 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 22 © AdvantageNFP by Redbourn Business Systems Limited
When to use
• News Updates
• Invitations
• Raise Awareness
• Event Notifications
• To Drive Traffic to your Website
• Thank You?
The Fundraising Fantastic Four S lide 23 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 23 © AdvantageNFP by Redbourn Business Systems Limited
Who is using it
The Fundraising Fantastic Four S lide 24 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 24 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four S lide 25 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 25 © AdvantageNFP by Redbourn Business Systems Limited
Adopt A Monkey
The Fundraising Fantastic Four S lide 26 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 26 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four S lide 27 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 27 © AdvantageNFP by Redbourn Business Systems Limited
“We need to keep engaging with donors through social media and
embrace other social media platforms too.
Everybody is using Twitter and we don’t see a good reason why
charities shouldn’t try and market themselves through social media for
more effective fundraising.”
Susie & Claire, Nordoff Robbins
The Fundraising Fantastic Four S lide 28 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 28 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
CRM Integration
The Fundraising Fantastic Four S lide 29 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 29 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
CRM Integration
The Fundraising Fantastic Four S lide 30 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 30 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
CRM Integration
The Fundraising Fantastic Four S lide 31 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 31 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
CRM Integration
The Fundraising Fantastic Four S lide 32 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 32 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
CRM Integration
The Fundraising Fantastic Four S lide 33 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 33 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
CRM Integration
The Fundraising Fantastic Four S lide 34 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 34 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
CRM Integration
The Fundraising Fantastic Four S lide 35 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 35 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
CRM Integration
The Fundraising Fantastic Four S lide 36 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 36 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
CRM Integration
The Fundraising Fantastic Four S lide 37 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 37 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
CRM Integration
The Fundraising Fantastic Four S lide 38 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 38 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
CRM Integration
The Fundraising Fantastic Four S lide 39 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 39 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
CRM Integration
The Fundraising Fantastic Four S lide 40 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 40 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
CRM Integration
The Fundraising Fantastic Four S lide 41 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 41 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
CRM Integration
The Fundraising Fantastic Four S lide 42 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 42 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
CRM Integration
The Fundraising Fantastic Four S lide 43 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 43 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
The Fundraising Fantastic Four S lide 44 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 44 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
LinkedIn is a business-
related social networking site.
Founded in December 2002 and
launched in May 2003, it is mainly
used for professional networking.
(source Wikipedia 9/2/12)
The Fundraising Fantastic Four S lide 45 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 45 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
• The Thing of Social Media
• More than 150 million active
users in 2012 (source Mashable
9/2/12)
• June 2012 – 175 million (source
wikipedia June ‘12)
• Strong network of professionals
• Fundraising best practice groups
• Product/Service
recommendation
The Fundraising Fantastic Four S lide 46 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 46 © AdvantageNFP by Redbourn Business Systems Limited
When to use
• To List your Products/Services
• To Get Customer/Supporter
Recommendations
• To Participate in Discussions on
Fundraising Best Practice
• To Drive Traffic to your Website
The Fundraising Fantastic Four S lide 47 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 47 © AdvantageNFP by Redbourn Business Systems Limited
Who is using it
The Fundraising Fantastic Four S lide 48 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 48 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four S lide 49 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 49 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
The Fundraising Fantastic Four S lide 50 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 50 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
Google+ is a social
networking and identity service, operated
by Google Inc. and introduces new
services identified as Circles and
Hangouts.
(source Wikipedia 9/2/12)
The Fundraising Fantastic Four S lide 51 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 51 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
• The Invisible Girl of Social
Media
• More than 90 million active
users in 2012 (source Mashable
19/1/12)
• Sept 2012 – 100 million (source
NBCNews Sept ‘12)
• Growing faster than any other
social network ever did! (or is
it?)
• Heavy video & image usage due
to large display layouts
The Fundraising Fantastic Four S lide 52 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 52 © AdvantageNFP by Redbourn Business Systems Limited
When to use
• To Promote your Videos
• To Share Images of your Events
• To Engage with your
Supporters/Employees/Volunteers
• To Drive Traffic to your Website
The Fundraising Fantastic Four S lide 53 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 53 © AdvantageNFP by Redbourn Business Systems Limited
Who is using it
The Fundraising Fantastic Four S lide 54 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 54 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four S lide 55 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 55 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four S lide 56 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 56 © AdvantageNFP by Redbourn Business Systems Limited
Strengths
Giving apps Supporters donate “on the spot” Large Audience
Very simple to use Quick Amplification Some giving apps exist
Strictly professional network Good quality insights into fundraising
Not many users-NFPs can figure prominently on streams Hangouts
Weaknesses
Inappropriate audience (?) – too young Too many users (?) – busy streams
140 characters per post Giving apps not widely known yet
Limited to sharing best practice Does not integrate with giving apps
Limited functionality in terms of giving Still growing but not many ACTIVE users
Strengths and Weaknesses
The Fundraising Fantastic Four S lide 57 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 57 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
Social Media Integration & Holistic ApproachCase Study
The Fundraising Fantastic Four S lide 58 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 58 © AdvantageNFP by Redbourn Business Systems Limited
Find Your Feet is a UK-based
international development
charity,
developing successful
poverty-relief programmes in
India, Malawi, Nepal and
Zimbabwe.
The Fundraising Fantastic Four S lide 59 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 59 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four S lide 60 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 60 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four S lide 61 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 61 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four S lide 62 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 62 © AdvantageNFP by Redbourn Business Systems Limited
“It is essential to remember when
using social media that you can’t just
pump information out on your cause,
you need to offer the audience
something more to encourage them to
continue following you and remain
interested, such as related videos and
articles”
Jessica, Find Your Feet
The Fundraising Fantastic Four S lide 63 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 63 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
Social Media Integration & Holistic ApproachCase Study
The Fundraising Fantastic Four S lide 64 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 64 © AdvantageNFP by Redbourn Business Systems Limited
The World Development Movement
is a UK-based anti-poverty
campaigning organisation with a
worldwide reputation for tackling
hard-hitting, controversial issues.
The Fundraising Fantastic Four S lide 65 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 65 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four S lide 66 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 66 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four S lide 67 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 67 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four S lide 68 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 68 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four S lide 69 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 69 © AdvantageNFP by Redbourn Business Systems Limited
“It requires a lot of engagement to be successful with social media and each site
requires a different approach.
For example, still visuals like cartoons and infographics work really well on Facebook and Pinterest, while videos are great for Google+, and blog posts and articles on Twitter. It’s important to take a strategic approach and focus on what you want to
achieve.”
Pontus, World Development Movement
#watchthisspace
The Fundraising Fantastic Four S lide 70 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 70 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
The Fundraising Fantastic Four S lide 71 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 71 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
Need More Help?
Visit Stand 14
The Fundraising Fantastic Four S lide 72 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 72 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
Question & Answer Session
The Fundraising Fantastic Four S lide 73 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 73 © AdvantageNFP by Redbourn Business Systems Limited
Please Give Us Your FeedbackEmail [email protected]
For a copy of this presentation please
visit
www.AdvantageNFP.com,
leave us your business card,
or visit us on Stand 14 today
#AdvantageNFP #TFF4 #NFPTECH2012
The Fundraising Fantastic Four S lide 74 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 74 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
Thank you for your time
The Fundraising Fantastic Four S lide 75 © AdvantageNFP by Redbourn Business System s Lim ited
The Fundraising Fantastic Four Slide 75 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four
Need More Help?
Visit Stand 14