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Your CRM database is the key to managing your world, strengthening relationships with your supporters and ultimately raising more funds. So, where do Twitter, Facebook and LinkedIn fit in? What’s the benefit of social media? Who’s doing this already, how does it work and is it really raising funds or awareness? What’s the strategy for linking your social media fundraising, membership or lobbying activities with your CRM database solution? Your presenter, Steve Cast, Founder and MD of AdvantageNFP will answer these questions and offer a valuable insight, using “real life” client case studies from the NFP sector. UPDATED: September 2012 to add content regarding Digital Shelf and to update statistics within the presentation.
Citation preview
The Fundraising Fantastic Four
25th September 2012
The Fundraising Fantastic Four
25th September 2012
Steve Cast, MInstFSteve Cast, MInstF
Polite NoticePolite NoticeThis presentation is
Copyright © AdvantageNFP by Redbourn Business Systems
Limited 2012 with all rights reserved.
Please do not distribute this presentation without first confirming
with [email protected]
Thank YouThe Fundraising Fantastic Four Slide 2 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four Slide 2 © AdvantageNFP by Redbourn Business Systems Limited
Please switch ON your:
• Mobile phones• Tablets• Laptops
#AdvantageNFP
#TFF4
#NFPTECH2012
The Fundraising Fantastic Four Slide 3 © AdvantageNFP by Redbourn Business Systems LimitedThe Fundraising Fantastic Four Slide 3 © AdvantageNFP by Redbourn Business Systems Limited
Where? When?
Why?How?Who?
What?
So?
Then? But?
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Question and Answer Session
At The End
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IntroductionIntroduction• Steve Cast, MInstF Founder and Managing Director of Redbourn Business Systems Limited
• Jane Haywood Marketing Assistant of Redbourn Business Systems Limited
Formed in 1994, Redbourn Business Systems
are the developers of AdvantageNFP Fundraiser,
the integrated fundraising, membership and
alumni database and AdvantageNFP Box Office,
the integrated fundraising and box office
system.
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Available Social MediaAvailable Social Media
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The Fundraising The Fundraising Fantastic Fantastic FourFourWhy Use Social Media?
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Audience Survey
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Facebook is a social networking
service and website launched in
February 2004, operated and
privately owned by Facebook, Inc (
source Wikipedia 9/2/12)
Since Floated in May 2012
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• Mr Fantastic of Social Media
• More than 845 million active users
in 2012 (source Newsday 4/2/12)
• By June 2012 this increased to
995m
(source Facebook June ‘12)
• Integrates with
• More Giving Apps to come in 2012
• Facebook generation – no emails!
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When to use When to use
• News Updates
• Share Photos of Events
• Donate Now Apps
• To Drive Traffic to Your Website
• Thanking Supporters/Donors
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Who is using itWho is using it
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“Facebook is a great tool for
communicating with our audience.
There are some great opportunities
for small charities to really make it
work if they can come up with
something creative or innovative”
Ben, War Child
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Twitter is an online social networking
service and microblogging service that
enables its users to send and read text-
based posts of up to 140 characters,
known as "tweets". It was created in
March 2006 by Jack Dorsey and launched
that July. (source Wikipedia 9/2/12)
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• The Human Torch of Social Media
• More than 300 million active users in
2012 (source Wikipedia 4/2/12)
• In June revealed 500m registered users
but it is not clear how many are active
(source)
• Celebrity-driven fundraising
• Spreads like wild fire
• Events & discussions covered with
#hashtag symbol
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When to use When to use
• News Updates
• Invitations
• Raise Awareness
• Event Notifications
• To Drive Traffic to your Website
• Thank You?
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Who is using itWho is using it
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Adopt A MonkeyAdopt A Monkey
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“We need to keep engaging with donors through social media and
embrace other social media platforms too.
Everybody is using Twitter and we don’t see a good reason why
charities shouldn’t try and market themselves through social media for
more effective fundraising.”
Susie & Claire, Nordoff Robbins
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CRMCRM Integration Integration
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CRMCRM Integration Integration
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CRMCRM Integration Integration
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CRMCRM Integration Integration
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CRMCRM Integration Integration
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LinkedIn is a business-
related social networking site.
Founded in December 2002 and
launched in May 2003, it is mainly
used for professional networking.
(source Wikipedia 9/2/12)
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• The Thing of Social Media
• More than 150 million active
users in 2012 (source Mashable
9/2/12)
• June 2012 – 175 million (source
wikipedia June ‘12)
• Strong network of professionals
• Fundraising best practice groups
• Product/Service recommendation
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When to use When to use
• To List your Products/Services
• To Get Customer/Supporter
Recommendations
• To Participate in Discussions on
Fundraising Best Practice
• To Drive Traffic to your Website
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Who is using itWho is using it
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Google+ is a social
networking and identity service, operated
by Google Inc. and introduces new
services identified as Circles and
Hangouts.
(source Wikipedia 9/2/12)
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• The Invisible Girl The Invisible Girl of Social
Media
• More than 90 million active users
in 2012 (source Mashable
19/1/12)
• Sept 2012 – 100 million (source
NBCNews Sept ‘12)
• Growing faster than any other
social network ever did! (or is it?)
• Heavy video & image usage due
to large display layouts
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When to use When to use
• To Promote your Videos
• To Share Images of your Events
• To Engage with your
Supporters/Employees/Volunteers
• To Drive Traffic to your Website
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Who is using itWho is using it
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StrengthsStrengths
Giving apps Supporters donate “on the spot” Large Audience
Very simple to use Quick Amplification Some giving apps exist
Strictly professional network Good quality insights into fundraising
Not many users-NFPs can figure prominently on streams Hangouts
WeaknesseWeaknessess
Inappropriate audience (?) – too young Too many users (?) – busy streams
140 characters per post Giving apps not widely known yet
Limited to sharing best practice Does not integrate with giving apps
Limited functionality in terms of giving Still growing but not many ACTIVE users
Strengths and Strengths and WeaknessesWeaknesses
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Social Media Integration & Holistic ApproachCase Study
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Find Your Feet is a UK-based
international development
charity,
developing successful
poverty-relief programmes in
India, Malawi, Nepal and
Zimbabwe.
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“It is essential to remember when
using social media that you can’t just
pump information out on your cause,
you need to offer the audience
something more to encourage them to
continue following you and remain
interested, such as related videos and
articles”
Jessica, Find Your Feet
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Social Media Integration & Holistic ApproachCase Study
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The World Development Movement
is a UK-based anti-poverty
campaigning organisation with a
worldwide reputation for tackling
hard-hitting, controversial issues.
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“It requires a lot of engagement to be successful with social media and each site
requires a different approach.
For example, still visuals like cartoons and infographics work really well on Facebook and Pinterest, while videos are great for Google+, and blog posts and articles on Twitter. It’s important to take a strategic approach and focus on what you want to
achieve.”
Pontus, World Development Movement
#watchthisspace
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Need More Help?
Visit Stand 14
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Question & Answer Session
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Please Give Us Your Please Give Us Your FeedbackFeedbackEmail [email protected]
For a copy of this presentation please
visit
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leave us your business card,
or visit us on Stand 14Stand 14 today
#AdvantageNFP #TFF4 #NFPTECH2012
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Thank you for your timeThank you for your time
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Need More Help?
Visit Stand 14