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Telling a Story with Social Media Presenter: Ann Treacy, Treacy Information Services Everyone has a story to tell, whether you’re recruiting people or businesses to your region, selling a product or preparing a presentation on future of broadband in rural areas. Social media tools such as YouTube and podcasts can help you establish your story, social networks such as Facebook or LinkedIn help you spread the word and ongoing blogs or Twitter can help maintain the story. We’ll talk about how to tell your story with social media.
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Telling a Story with Social Media
Ann TreacyTreacy Information Services
It’s where the people are…
If you aren’t telling your story online someone else is.
Search for your name to see if there’s a discussion already happening
Establish your Story
• What is your story?• Who do you want to hear it?
(Know the demographics)• Who’s going to tell it?• Find your voice
"When you write, you make a sound in the reader's head. It can be a dull mumble … or it can be a joyful noise, a sly whisper, a throb of passion."
- Russell Baker, U.S. columnist and journalist
http://forums.e-democracy.org/groups/mnvoices
Find the Right Tool(s)
• What tools suit your talents, time and story?
• What is your target market using?
• How much control do you need/want?
Anatomy of a Blog
Widget
Widget
Widget
Widget
Post: most recent first.Under Post:1. Leave a Comment2. Categories 3. Permalink4. Author
Static Page
Blogging
• Think of it as chapters in a book. Let your story unfold.
• Hear from an expert
Blog Logistics
• www.wordpress.com– Follow the instructions
• Use your voice• Use pictures, video,
audio• Tell people about your
blog
Anatomy of Twitter
What I see when I login
Where you type your 140 Character Tweet
Tweet
Shortcuts:@annt – to reply or shout out to someone#mnbb09 – to add a subject to your tweetRT (ReTweet) – like an email forward
Anatomy of Twitter
What can you do? What you see when you visit• Update your story• Follow people who add to
or further your story• Find people talking about
your story• Find people who are in your
area (and should know your story)
Twitter Logistics
• www.twitter.com – Follow instructions– Complete your profile!– Upload a picture
• http://search.twitter.com/advanced– Find fellow Twits
Mini Lesson - RSS: Really Simple Syndication
A family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format
Flickr
• Save, store, share photos• Add pictures to your story• Create groups, invite
others to share photos add to the stories
• Embed photos into other sites to spread the story
• www.flickr.com• www.picasa.com
Feeds to
YouTube
• Animate your story• Content trumps quality• Keep it short & focused• Invite others to use your
video• Invite others to
participate• www.youtube.com
Channel
Embedded Video
Video Contest
• Encourage others to tell their story
• Set parameters• Provide some instruction• Ask folks to post to
YouTube and tag or send link
Video Logistics
• www.youtube.com– Set up a channel– Search for likely viewers
• www.vimeo.com– For more than 10
minutes
• Flip Video– Cheap & easy
Wiki
• Build a story around local chapters
• Easy to change content• Open to change content• Great for decentralized
content creation• http://en.wikipedia.org/
wiki/Minnesota
Social Networks
• LinkedIn, Facebook, MySpace, Plaxo…
• Build a community to hear, build, corroborate, promote your story
Facebook – Advanced Use
Facebook Page• Visible to everyone• View visitor statistics• Add applications
Marketplace• Sell/advertise items
Group• Able to send bulk
invitations – so easier to grow list of members
Events• Post open houses, invite
folks
Open up your story
• Invite comments, photos, videos
• Post comments on other sites that talk about you
• Address the positive and negative
Moving Forward
• Search for yourself online
• Establish a story• Choose a tool(s)• Get started
Questions?
Notes posted soon at: www.blandinonbroadband.org
