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TELLING YOUR STORY THROUGH SOCIAL MEDIA
Karen AckermanDirector: mediastories
Today
What’s on the social media landscape Run through of the big 3 Top Tips for using Linked in, Facebook and
Twitter Devise your own social media strategy
Intros
Introduce yourself in 140 characters or less
Passionate about people telling stories through digital media. Trainer, film producer. charity trustee, mum of 3, juggler of many balls.
WHAT’S OUT THERE?
The BIG Five
1 billion users a month
1.19 billion users a month
250 million users a month
235 million users a month
250 million users a month
Decide where you want to be
• What story do you want to tell?• How much information do you want to
give away?• What medium do you want to use?• What are your objectives?
Website: Business
Facebook personal profile
KidsholidaysFriends
…AND CAREER UPDATES
What’s your story?What are you interested in?What do you want to talk about?What qualities do you want to be known for?What do you want to be asked to comment on?
2. What do you want to achieve?Connection with supporters?Help your charity reach a wider audience?Get to know MP’/journalists other stakeholders?Find out what people are saying about your charity? 3. How will you measure success? More likes/followers/engagement? 2. How will you measure success? More likes/followers/engagement?
What’s your social media strategy?
Platform 1
Platform 5
How will you achieve it?
General rules of social media
• Be yourself• Engage with people through
conversation, sharing, commenting• Don’t be scared… but if you wouldn’t say
something in real life, don’t say it on social media…
• If you don’t want to see it on the cover of the JC, don’t post it!
• 250 millions users• A great business contact tool• Your digital CV
Telling your story on Linkedin..
• Does your profile tell your story effectively? •Keep your profile up to date•Make your profile as strong as it can be•Edit it regularly – to ensure updates appear in your connections timelines
Do• Look at who is connected to the people you are
connected to
• Post interesting updates about things you are doing at work
• Start conversations
• Join relevant groups
• Use it for research
• Great for making new connections• Setting up your credentials as an expert• Getting involved in discussion in your
field• Engaging with other people and your
customers
So what’s Twitter all about?
• 140 characters microblogging site• You can follow anyone – not just
people you know• You can share links, news, pictures but
only in 140 characters or less• Profiles are public as is almost
everything you share.
Twitter is a bit like this….
Your profile:
Your profile• Is the first impression people get of you• Makes them want to connect with you• Sets your credentials• Links to your website• Choose a handle that reflects your image• Keep it short or you’ll waste vital
characters
A profile like this…
Is a bit like going to a party like this…
The best way to tell your story on Twitter
Be approachable Talk directly to your community Share interesting links Bring people together Be yourself – have a personality
Charity leadersdoing it well
Julie BentleyGirl Guides
Who’s using it well?
Great for:• Communicating with your networks• Sharing pictures, video and links• Asking questions.• Building ‘Likes’• Creating shareable content• You can create a ‘Page’
The best way to tell your story on Facebook
•Share photos and videos•Look for things people will want to share- interesting stories about your organisation•Encourage engagement- ask questions•Post
Who’s using it well?
Summary
Linked in: Professional – like your Digital CV
Facebook: Social – share photos/videos
Twitter: Connections – great way to connect and establish
yourself as an expert in a field.
Social media top rules
Be genuine Be interesting Be conversational Communicate regularly – not short bursts Don’t spam… Check your privacy settings Think before you post..
WHAT’S WORKING Facebook analytics
Download this guide
summary
Connect and engage to build followers Create great content Measure what works – do more of it