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Technical Social Mechanisms Examples and Current Trends Amir Dotan Centre for HCI Design, City University London http://www-hcid.soi.city.ac.uk - November 2007 -

Technical Social Mechanisms - Examples and current trends

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Assembled and presented to colleagues during a meeting at the Centre for Human-Computer Interaction Design in City University, London ( http://www-hcid.soi.city.ac.uk ). This presentation offers a broad visual overview of current trends in social software design. It addresses technical social mechanisms, which are used to support, facilitate and trigger an array of interactions between users.

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Page 1: Technical Social Mechanisms - Examples and current trends

Technical Social MechanismsExamples and Current Trends

Amir DotanCentre for HCI Design, City University London

http://www-hcid.soi.city.ac.uk- November 2007 -

Page 2: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Themes• Network/Group Formation• Social Circles• Social Nearness• Privacy• Social Visualisation• Reputation Management • Social Presence/Feedback• Social Triggers• Synchronous/Asynchronous

Communication • User Activity/History• Collaboration

• Network Activity• Informal/Casual

Communication• Sharing/Distributing Content• Social Filters• Social Taxonomies• General Activity• Socio-Chronological Context• Social Rules and Norms• Social Utilities

Page 3: Technical Social Mechanisms - Examples and current trends

Network/Group Formation

Cluster around common interests (Publicly and privately)

Page 4: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Facebook.com

Page 5: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Flickr.com

Page 6: Technical Social Mechanisms - Examples and current trends

Social Circles

Different types of contacts

Page 7: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

multiply.com

Page 8: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Facebook.com

Page 9: Technical Social Mechanisms - Examples and current trends

Social Nearness

Page 10: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Facebook.com

Page 11: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Linkedin.com

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Privacy

Restrict access to content

Page 13: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

multiply.com

Page 14: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Flickr.com

Page 15: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Flickr.com

Page 16: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

SecureIDSociable Media Group - MIT Media Lab

Page 17: Technical Social Mechanisms - Examples and current trends

Social Visualisation

(Social mapping, social presence)

Page 18: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Chat CirclesSociable Media Group - MIT Media Lab

Page 19: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Chat CirclesSociable Media Group - MIT Media Lab

Page 20: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

IBM Lotus Sametime Connect

Page 21: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

SecondLife.com

Page 22: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

One Laptop Per Child

Page 23: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Social ProxiesThomas Erickson and Wendy A. Kellogg (IBM T. J. Watson Research Center)

Page 24: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Friend Wheel Facebook Application

Page 25: Technical Social Mechanisms - Examples and current trends

Reputation Management

Page 26: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Youtube.com

Page 27: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Flickr.com

Page 28: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Trackbacks/Pings

Page 29: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Linkedin.com

Page 30: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Linkedin.com

Page 31: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Linkedin.com

Page 32: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Linkedin.com

Page 33: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Del.icio.us

Page 34: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Feedburner.com

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Social Presence/Feedback

Track how others interact with your content

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Amir Dotan – Centre for HCI Design, City University LONDON

multiply.com

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Amir Dotan – Centre for HCI Design, City University LONDON

MyBlogLog.com

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Amir Dotan – Centre for HCI Design, City University LONDON

Flickr.com

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Amir Dotan – Centre for HCI Design, City University LONDON

multiply.com

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Amir Dotan – Centre for HCI Design, City University LONDON

myspace.com

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Social Triggers

(Externalising preferences and interests, visibility of like-minded

people)

Page 42: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Facebook.com

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Amir Dotan – Centre for HCI Design, City University LONDON

LastFM.com

Page 44: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Del.icio.us

Page 45: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Facebook.com

Page 46: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

LastFM.com

Page 47: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

LastFM.com

Page 48: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Facebook.com

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Amir Dotan – Centre for HCI Design, City University LONDON

Flickr.com

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Synchronous Communication

Page 51: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Gmail.com

Page 52: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Myspace.com

Page 53: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

IBM Lotus Sametime Connect

Page 54: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

IBM Lotus Sametime Connect

Page 55: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

IBM Lotus Sametime Connect

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Asynchronous Communication

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Amir Dotan – Centre for HCI Design, City University LONDON

Comments

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User Activity/History

(Impression formation, reputation, triggering communication)

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Amir Dotan – Centre for HCI Design, City University LONDON

Digg.com

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Collaboration

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Amir Dotan – Centre for HCI Design, City University LONDON

Microsoft Surface

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Amir Dotan – Centre for HCI Design, City University LONDON

Microsoft Surface

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Amir Dotan – Centre for HCI Design, City University LONDON

PerceptivePixel.com

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Amir Dotan – Centre for HCI Design, City University LONDON

Kaltura.com

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Network Activity

(What your contacts are doing/have been doing)

Page 66: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

multiply.com

Page 67: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Del.icio.us

Page 68: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

facebook.com

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Amir Dotan – Centre for HCI Design, City University LONDON

Facebook.com

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Informal/Casual Communication

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Amir Dotan – Centre for HCI Design, City University LONDON

Slideshare.com

Page 72: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Facebook.com

Page 73: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Facebook.com

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Amir Dotan – Centre for HCI Design, City University LONDON

LastFM.com/Facebook.com

Page 75: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Twitter.com

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Sharing/Distributing Content

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Amir Dotan – Centre for HCI Design, City University LONDON

Docs.google.com

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Amir Dotan – Centre for HCI Design, City University LONDON

Docs.google.com

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Amir Dotan – Centre for HCI Design, City University LONDON

Multiply.com

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Amir Dotan – Centre for HCI Design, City University LONDON

Maps.google.com

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Amir Dotan – Centre for HCI Design, City University LONDON

news.bbc.co.uk

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Amir Dotan – Centre for HCI Design, City University LONDON

Youtube.com

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Amir Dotan – Centre for HCI Design, City University LONDON

StumbleUpon.com

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Social Filters

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Amir Dotan – Centre for HCI Design, City University LONDON

Amazon.com

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Amir Dotan – Centre for HCI Design, City University LONDON

Amazon.com

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Amir Dotan – Centre for HCI Design, City University LONDON

Youtube.com

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Amir Dotan – Centre for HCI Design, City University LONDON

Gmail.com

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Social Taxonomies

(Folksonomies)

Page 90: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Flickr.com

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General Activity

(Social presence, potential contacts)

Page 92: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Ning.com

Page 93: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Youtube.com

Page 94: Technical Social Mechanisms - Examples and current trends

Socio-Chronological Context

Page 95: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Facebook.com

Page 96: Technical Social Mechanisms - Examples and current trends

Social Rules and Norms

Page 97: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Flickr.com

Page 98: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Flickr.com

Page 99: Technical Social Mechanisms - Examples and current trends

Facilitate Network Growth

Page 100: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Facebook.com

Page 101: Technical Social Mechanisms - Examples and current trends

Network Visibility

Externalise contacts

Page 102: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Facebook.com

Page 103: Technical Social Mechanisms - Examples and current trends

Social Utilities

Page 104: Technical Social Mechanisms - Examples and current trends

Amir Dotan – Centre for HCI Design, City University LONDON

Linkedin.com

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Amir Dotan – Centre for HCI Design, City University LONDON

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