Technical Social MechanismsExamples and Current Trends
Amir DotanCentre for HCI Design, City University London
http://www-hcid.soi.city.ac.uk- November 2007 -
Amir Dotan – Centre for HCI Design, City University LONDON
Themes• Network/Group Formation• Social Circles• Social Nearness• Privacy• Social Visualisation• Reputation Management • Social Presence/Feedback• Social Triggers• Synchronous/Asynchronous
Communication • User Activity/History• Collaboration
• Network Activity• Informal/Casual
Communication• Sharing/Distributing Content• Social Filters• Social Taxonomies• General Activity• Socio-Chronological Context• Social Rules and Norms• Social Utilities
Network/Group Formation
Cluster around common interests (Publicly and privately)
Amir Dotan – Centre for HCI Design, City University LONDON
Facebook.com
Amir Dotan – Centre for HCI Design, City University LONDON
Flickr.com
Social Circles
Different types of contacts
Amir Dotan – Centre for HCI Design, City University LONDON
multiply.com
Amir Dotan – Centre for HCI Design, City University LONDON
Facebook.com
Social Nearness
Amir Dotan – Centre for HCI Design, City University LONDON
Facebook.com
Amir Dotan – Centre for HCI Design, City University LONDON
Linkedin.com
Privacy
Restrict access to content
Amir Dotan – Centre for HCI Design, City University LONDON
multiply.com
Amir Dotan – Centre for HCI Design, City University LONDON
Flickr.com
Amir Dotan – Centre for HCI Design, City University LONDON
Flickr.com
Amir Dotan – Centre for HCI Design, City University LONDON
SecureIDSociable Media Group - MIT Media Lab
Social Visualisation
(Social mapping, social presence)
Amir Dotan – Centre for HCI Design, City University LONDON
Chat CirclesSociable Media Group - MIT Media Lab
Amir Dotan – Centre for HCI Design, City University LONDON
Chat CirclesSociable Media Group - MIT Media Lab
Amir Dotan – Centre for HCI Design, City University LONDON
IBM Lotus Sametime Connect
Amir Dotan – Centre for HCI Design, City University LONDON
SecondLife.com
Amir Dotan – Centre for HCI Design, City University LONDON
One Laptop Per Child
Amir Dotan – Centre for HCI Design, City University LONDON
Social ProxiesThomas Erickson and Wendy A. Kellogg (IBM T. J. Watson Research Center)
Amir Dotan – Centre for HCI Design, City University LONDON
Friend Wheel Facebook Application
Reputation Management
Amir Dotan – Centre for HCI Design, City University LONDON
Youtube.com
Amir Dotan – Centre for HCI Design, City University LONDON
Flickr.com
Amir Dotan – Centre for HCI Design, City University LONDON
Trackbacks/Pings
Amir Dotan – Centre for HCI Design, City University LONDON
Linkedin.com
Amir Dotan – Centre for HCI Design, City University LONDON
Linkedin.com
Amir Dotan – Centre for HCI Design, City University LONDON
Linkedin.com
Amir Dotan – Centre for HCI Design, City University LONDON
Linkedin.com
Amir Dotan – Centre for HCI Design, City University LONDON
Del.icio.us
Amir Dotan – Centre for HCI Design, City University LONDON
Feedburner.com
Social Presence/Feedback
Track how others interact with your content
Amir Dotan – Centre for HCI Design, City University LONDON
multiply.com
Amir Dotan – Centre for HCI Design, City University LONDON
MyBlogLog.com
Amir Dotan – Centre for HCI Design, City University LONDON
Flickr.com
Amir Dotan – Centre for HCI Design, City University LONDON
multiply.com
Amir Dotan – Centre for HCI Design, City University LONDON
myspace.com
Social Triggers
(Externalising preferences and interests, visibility of like-minded
people)
Amir Dotan – Centre for HCI Design, City University LONDON
Facebook.com
Amir Dotan – Centre for HCI Design, City University LONDON
LastFM.com
Amir Dotan – Centre for HCI Design, City University LONDON
Del.icio.us
Amir Dotan – Centre for HCI Design, City University LONDON
Facebook.com
Amir Dotan – Centre for HCI Design, City University LONDON
LastFM.com
Amir Dotan – Centre for HCI Design, City University LONDON
LastFM.com
Amir Dotan – Centre for HCI Design, City University LONDON
Facebook.com
Amir Dotan – Centre for HCI Design, City University LONDON
Flickr.com
Synchronous Communication
Amir Dotan – Centre for HCI Design, City University LONDON
Gmail.com
Amir Dotan – Centre for HCI Design, City University LONDON
Myspace.com
Amir Dotan – Centre for HCI Design, City University LONDON
IBM Lotus Sametime Connect
Amir Dotan – Centre for HCI Design, City University LONDON
IBM Lotus Sametime Connect
Amir Dotan – Centre for HCI Design, City University LONDON
IBM Lotus Sametime Connect
Asynchronous Communication
Amir Dotan – Centre for HCI Design, City University LONDON
Comments
User Activity/History
(Impression formation, reputation, triggering communication)
Amir Dotan – Centre for HCI Design, City University LONDON
Digg.com
Collaboration
Amir Dotan – Centre for HCI Design, City University LONDON
Microsoft Surface
Amir Dotan – Centre for HCI Design, City University LONDON
Microsoft Surface
Amir Dotan – Centre for HCI Design, City University LONDON
PerceptivePixel.com
Amir Dotan – Centre for HCI Design, City University LONDON
Kaltura.com
Network Activity
(What your contacts are doing/have been doing)
Amir Dotan – Centre for HCI Design, City University LONDON
multiply.com
Amir Dotan – Centre for HCI Design, City University LONDON
Del.icio.us
Amir Dotan – Centre for HCI Design, City University LONDON
facebook.com
Amir Dotan – Centre for HCI Design, City University LONDON
Facebook.com
Informal/Casual Communication
Amir Dotan – Centre for HCI Design, City University LONDON
Slideshare.com
Amir Dotan – Centre for HCI Design, City University LONDON
Facebook.com
Amir Dotan – Centre for HCI Design, City University LONDON
Facebook.com
Amir Dotan – Centre for HCI Design, City University LONDON
LastFM.com/Facebook.com
Amir Dotan – Centre for HCI Design, City University LONDON
Twitter.com
Sharing/Distributing Content
Amir Dotan – Centre for HCI Design, City University LONDON
Docs.google.com
Amir Dotan – Centre for HCI Design, City University LONDON
Docs.google.com
Amir Dotan – Centre for HCI Design, City University LONDON
Multiply.com
Amir Dotan – Centre for HCI Design, City University LONDON
Maps.google.com
Amir Dotan – Centre for HCI Design, City University LONDON
news.bbc.co.uk
Amir Dotan – Centre for HCI Design, City University LONDON
Youtube.com
Amir Dotan – Centre for HCI Design, City University LONDON
StumbleUpon.com
Social Filters
Amir Dotan – Centre for HCI Design, City University LONDON
Amazon.com
Amir Dotan – Centre for HCI Design, City University LONDON
Amazon.com
Amir Dotan – Centre for HCI Design, City University LONDON
Youtube.com
Amir Dotan – Centre for HCI Design, City University LONDON
Gmail.com
Social Taxonomies
(Folksonomies)
Amir Dotan – Centre for HCI Design, City University LONDON
Flickr.com
General Activity
(Social presence, potential contacts)
Amir Dotan – Centre for HCI Design, City University LONDON
Ning.com
Amir Dotan – Centre for HCI Design, City University LONDON
Youtube.com
Socio-Chronological Context
Amir Dotan – Centre for HCI Design, City University LONDON
Facebook.com
Social Rules and Norms
Amir Dotan – Centre for HCI Design, City University LONDON
Flickr.com
Amir Dotan – Centre for HCI Design, City University LONDON
Flickr.com
Facilitate Network Growth
Amir Dotan – Centre for HCI Design, City University LONDON
Facebook.com
Network Visibility
Externalise contacts
Amir Dotan – Centre for HCI Design, City University LONDON
Facebook.com
Social Utilities
Amir Dotan – Centre for HCI Design, City University LONDON
Linkedin.com
Amir Dotan – Centre for HCI Design, City University LONDON
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