Embed Size (px)
DESCRIPTION
Social Media may seem to small/medium businesses and organizations like a big, hairy beast that we don’t really want to mess with. But with the right tools and practices, you can tame the social media beast in about 15 minutes each week. In my presentation I’ll talk about why our small library system has jumped on the social media bandwagon (and why it is just as important for other local organizations to do the same), how we have designed our social media goals, and how our staff manages to do all this in very little time with a big return on investment. I will talk about specific tools that we have used for social media organization and monitoring and give tips on such topics as ‘When do I jump into using a social media tool?’ and ‘What tools are best for my customers/users?’
Citation preview
Taming the Social Media
Beast
Stephanie SmallPublic Relations Coordinator
Defiance Public Library System
What is Social Media
SocialMedia
=interaction
Web 1.0
Web 2.0
Nature of the Beast
Facebook TwitterWho is on?
The personality
Challenges
Awesomeness
Who is on?
The personality
Challenges
Awesomeness
LinkedInWho is on?
The personality
Challenges
Awesomeness
1: Facebook
Facebook Average User FiguresSocialMediaToday.com; March 7, 2011 by Ken Burbary• 130 friends on the site• sends 8 friend requests per month• spends an average 15 hours and 33 minutes on Facebook per month• visits the site 40 times per month• spends an 23 minutes (23:20 to be precise) on each visit• connected to 80 community pages, groups and events• creates 90 pieces of content each month• 200 million people access FB via a mobile device each day• More than 30 billion pieces of content are shared each day• Users that access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users• Facebook generates a staggering 770 billion page views per month
All infographics courtesy of Hubspot.com (Great stats! Go there!)
Facebook Average User FiguresSocialMediaToday.com; March 7, 2011 by Ken Burbary• 130 friends on the site• sends 8 friend requests per month• spends an average 15 hours and 33 minutes on Facebook per month• visits the site 40 times per month• spends an 23 minutes (23:20 to be precise) on each visit• connected to 80 community pages, groups and events• creates 90 pieces of content each month• 200 million people access FB via a mobile device each day• More than 30 billion pieces of content are shared each day• Users that access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users• Facebook generates a staggering 770 billion page views per month
All infographics courtesy of Hubspot.com (Great stats! Go there!)
Facebook’s Challenges
•Getting people to like you
Facebook’s Challenges
•Getting people to like you
•Getting people to engage
Facebook’s Challenges
•Getting people to like you
•Getting people to engage
• You need quick response time
Facebook’s Awesomeness
•People will promote for you
Facebook’s Awesomeness
•People will promote for you
•Media Storage
Facebook’s Awesomeness
•People will promote for you
•Media Storage
•Direct contact
Facebook’s Awesomeness
•People will promote for you
•Media Storage
•Direct contact
•Cross promotion
2: Twitter
Twitter Average User FiguresWebsite-Monitoring.com
•There are 106 million accounts on Twitter•The number of Twitter users increases by 300,000 every day•75% of twitter traffic comes from outside of Twitter.com•Twitter has over 180 million unique visitors each day•24% of Twitter users have 0 followers•97% of Twitter users have less than 100 followers•81% of Twitter users are following less than 100 people•Users send 55 million tweets per day
Twitter Average User FiguresWebsite-Monitoring.com
•There are 106 million accounts on Twitter•The number of Twitter users increases by 300,000 every day•75% of twitter traffic comes from outside of Twitter.com•Twitter has over 180 million unique visitors each day•24% of Twitter users have 0 followers•97% of Twitter users have less than 100 followers•81% of Twitter users are following less than 100 people•Users send 55 million tweets per day
Twitter’s Challenges
•Short format
Twitter’s Challenges
•Short format
•Not as profile driven
Twitter’s Challenges
•Short format
•Not as profile driven
•Needs a bit more investment
Twitter’s Challenges
•Short format
•Not as profile driven
•Needs a bit more investment
•Can be overwhelming
•Short format!
Twitter’s Awesomeness
•Short format!
•Fewer barriers
Twitter’s Awesomeness
•Short format!
•Fewer barriers
•Learning tool
Twitter’s Awesomeness
•Short format!
•Fewer barriers
•Learning tool
•More likely to promote
Twitter’s Awesomeness
3: LinkedIn
LinkedIn Average User FiguresSocialMediaToday.com; March 7, 2011 by Ken Burbary
• LinkedIn had a revenue growth increase of 115% from 2010 to 2011• Over 150 Million registered members•Over 60 million US users• “Company Pages…was created to help both job seekers and professionals conduct research on companies that are represented on LinkedIn.” –Neal Schaffer, Socialmediatoday.com
LinkedIn Average User FiguresSocialMediaToday.com; March 7, 2011 by Ken Burbary
• LinkedIn had a revenue growth increase of 115% from 2010 to 2011• Over 150 Million registered members•Over 60 million US users• “Company Pages…was created to help both job seekers and professionals conduct research on companies that are represented on LinkedIn.” –Neal Schaffer, Socialmediatoday.com
LinkedIn’s Challenges
•Different Culture
LinkedIn’s Challenges
•Different Culture
•Different Strategy
LinkedIn’s Challenges
•Different Culture
•Different Strategy
•Could have negative feedback
LinkedIn’s Challenges
•Different Culture
•Different Strategy
•Could have negative feedback
• Industry Specific
•Trusted Source
LinkedIn’s Awesomeness
•Trusted Source
• Client Recommendations
LinkedIn’s Awesomeness
•Trusted Source
• Client Recommendations
•Find new hires
LinkedIn’s Awesomeness
•Trusted Source
• Client Recommendations
•Find new hires
•Resume builder
LinkedIn’s Awesomeness
When to jump in?
When to jump in
Question 1: Are my users on it?
Talk to staff
Ask customers
Ask your friends
Search for other local businesses
When to jump in
Question 2: Do I have time for it?
Be realistic
Ask for help
ROI◦ Reach new people?◦ Gain new attention?◦ Take place of other
marketing?http://some.ly/jwdckQ
Why should I care?
Why should I care?
The Marketing/Advertising Argument:
It’s where your customers are
The Marketing/Advertising Argument:
Why should I care?
The Marketing/Advertising Argument:
It’s where your customers are
The F word
Why should I care?
The Marketing/Advertising Argument:
It’s where your customers are
The F word
New audiences
Why should I care?
The Marketing/Advertising Argument:
It’s where your customers are
The F word
New audiences
New connections
Why should I care?
The Marketing/Advertising Argument:
It’s where your customers are
The F word
New audiences
New connections
You can be seen as tech leader
Why should I care?
The Marketing/Advertising Argument:
It’s where your customers are
The F word
New audiences
New connections
You can be seen as tech leader
Adaptable
What do I post?
What do I post?
You have expertise
What do I post?
You have expertiseWhat’s in it for them?
What do I post?
You have expertiseWhat’s in it for them?Interact with culture
What do I post!?
You have expertiseWhat’s in it for them?Interact with cultureSilliness (that relates
to your business)
What do I post!?
You have expertiseWhat’s in it for them?Interact with cultureSilliness (that relates
to your business)Ask questions
What do I post!?
You have expertiseWhat’s in it for them?Interact with cultureSilliness (that relates
to your business)Ask questionsPost photos
Social Media Management Tools
Taming the Beast: Management Tools
• Monitor multiple accounts
• Allow multi-user access
• Schedule updates
• See feedback
• Organize groups of information
http://bit.ly/oukYFL
Taming the Beast: Management Tools
• Hootsuite
•Tweetdeck
•SocialOomph
•Ping.fm
•Postling
•Sprout Social
•Nutshell Mail
Taming the Beast: Management Tools
• Hootsuite
•Tweetdeck
•SocialOomph
•Ping.fm
•Postling
•Sprout Social
•Nutshell Mail
Click icon to add picture
Taming the Beast: Management Tools
• Hootsuite
•Tweetdeck
•SocialOomph
•Ping.fm
•Postling
•Sprout Social
•Nutshell Mail
Click icon to add picture
Good Practices
Follow trends (lazily)
Good Practices
Good Practices
Follow trends (lazily)
Research other pages
Good Practices
Follow trends (lazily)
Research other pages
Market it!
Good Practices
Follow trends (lazily)
Research other pages
Market it!
Engage!
Good Practices
Follow trends (lazily)
Research other pages
Market it!
Engage!
Don’t get discouraged
Good Practices
What no one else will tell you…
Good Practices
What no one else will tell you…
You can always drop it if it doesn’t work
◦ Be an observer for awhile
◦ Open a personal account
◦ Close it out, if it doesn’t fit
◦ You can pick it back up
On the Horizon
On the HorizonGoogle+
On the HorizonGoogle+
Spotify
On the HorizonGoogle+
Spotify
On the HorizonGoogle+
Spotify
SchoolFeed
On the HorizonGoogle+
Spotify
SchoolFeed
Foursquare/FB Places
It’s tamed!
Not so scary after all
Stephanie SmallDefiance Public Library [email protected]@[email protected]/steph.smallFacebook.com/dplslibraries
