Black Friday 2015 was both more profitable and less painful than 2014, particularly for online retailers

a collective sigh

of relief

2015 ecommerce

sales were over £1

billion – over 30%

more than 2014

2014 was all about elbow barging and scrambling for deals in store, 2015 was the year of ecommerce

with more than 77% of

respondents saying they

plan to buy again this year,

that’s a lot of expectations

to meet.

understanding

customers, including

where and how they

plan to shop, is key

to getting the most

from peak selling

reserving

the right to

change

their mind

Maybe it will force retailers to differentiate online and offline offerings in order to drive more people back into their stores?

being

prepared

across all

channels

is key

one in five

websites crashed

before 9am

Is your infrastructure ready for the big day?

Hand on heart, would your

customers feel completely

happy with their

experience

across online, mobile, on

the phone or in-store?

almost half of consumers

are prepared to wait

longer for their order if

they’re happy with the

discounted price

who will wait more than 7 days

for delivery

Make sure deliveries

to over 65s get to

them quickly…

but prioritise cheaper, no-rush delivery for younger shoppers

43% of 18 to 24

year-olds plan to

return an item

preferred

delivery

options

Respondents rated delivery within 2-5 days as more important than nominated day.

don’t presume

consumers are

clued up on the

lingo of delivery

delivery

bugbears

use innovation in

technology to

match consumer

expectations

who’s returning their

purchases?

one third of respondents

said they bought

something as a treat that

they wouldn’t have

otherwise

…making impulse buying a very compelling reason to

embrace Black Friday

there’s no ‘one size

fits all’ approach when

it comes to consumer

preferences

So if you want to get

ahead of the pack at

peak…

www.electiodelivers.com