Turning Data Into Stories.

What is Visually?An ecosystem for creating, sharing, and exploring data visualizations.

create.visual.lymarketplace.visual.ly

visual.ly

blog.visual.lyvisual.ly

Data Visualizations Need AudienceAudiences need motivation to consume.The main website provides a curated source of “cool stuff” for people to browse. This gives people a good source of content to share on their social networks, or just entertainment when they are bored at work.

Start With StoryStories make data consumable.The data that goes into stories is often dull. Good visualization doesn’t just show the data, it shows a story that’s in the data.

Crafting StoriesHow do you build compelling stories?

Know the audience.

Identify the possible stories.

Balance both of them with data.

Google Analytics ReportKnow the audience.

Early Mock-UpHistory of views and current sources.

Early Mock-UpTotal visits and break-down.

Top Website Manager StatsBe useful.

Distribution is ImportantDistribution has an impact on audience.Delivering something to someone’s inbox weekly is a dangerous game. It has to be something that doesn’t annoy, and something that provides real value. Repetitive info will be obnoxious or ignored.

The Global Sharknado ThreatIdentify possible stories.

The Global Sharknado ThreatBackground.

Searching for a StoryA Venn diagram of shark threats.

Shark

TornadoSharknado

Octopus

Sharktopus

OctornadoSharnadoctopus

But that quickly got out of hand:DinosharkMega SharkTwo Headed Shark...

Searching for a StoryA Taxonomy of Shark Media

Make It RelatableEveryone has a home.

The Global Sharknado Threat

Startup UniverseBalance Audience, Data and Story.

Investors vs. WorldBalance audience.Target audience is investors. But investors are interested in different things from the rest of the world.

Supportive Data SourceBalance data.The data isn’t always there to support the story you want to show.

Engaging StoryBalance story.Sometimes the story isn’t interesting enough to everyone.

Exploring StoriesLet the user find stories themselves.

Questions

Drew Skaudrew@visual.ly@SeeingStructure

Google Analytics Reportvisual.ly/google-analytics-report

Global Sharknado Threatvisual.ly/global-sharknado-threat

Startup Universevisual.ly/startup-universe