Ssp.annual.2011 usage.panel conrad

Los Angeles | London | New DelhiSingapore | Washington DC

Usage statistics for wiser business decisions

33rd Annual SSP MeetingLettie ConradOnline Product Manager, SAGE


SAGE’s Online Product Usage


Market Knowledge

Product Vision / Objectives

Product Development

User Testing Product Management

SAGE’s Online Product Team


Today – for library market customers

● COUNTER data available directly to library administrators

● Reports to consortia with usage comparisons over time and by discipline

● COUNTER and Google Analytics data provided to journal publishing partners


FCLA Total Monthly Usage per Year (2007-YTD)

0

10000

20000

30000

40000

50000

60000

70000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Month

To

tal

Fu

ll-T

ext

Do

wn

load

s

2007

2008

2009

2010

xxx


Today – for strategic development

● Annual usage targets and benchmarking, used to guide marketing / sales campaigns

● Deploy usage-driving campaigns and monitor their effectiveness

● Cross-institutional comparisons

● Web analytics applied to feature development & platform maintenance


CAMPAIGN TITLES

Title Sum of Jan

Sum of Feb

Sum of Mar

Sum of Apr

Feb % Change

Mar % Change

Apr % Change

Criminal Justice and Behavior

3,250

5,937

6,790

7,048 83% 14% 4%

The ANNALS of the American Academy of Political and Social Science

4,056

6,966

7,717

8,350 72% 11% 8%

Trauma, Violence, & Abuse

1,392

2,576

2,978

3,229 85% 16% 8%

Grand Total 8,698

15,479

17,485

18,627 78% 13% 7%

Usage went up for promoted titles in the schools that were targeted 78% in the month of the campaign, 13% in the following month, and 7% two months after.


20x increase!


Coming soon – for our customers

● Usage in context – cross-institutional averages (Carnegie)

● Case studies of consortia usage needs, to investigate opportunities

● Web analytics incorporated into reports, for richer understanding of value



Coming soon – for development

● Third-party usage aggregation

● “Turnaway” reporting

● Product performance dashboards

● Global benchmarking


Visits and Sessions from Google Analytics Metric January February March April

# of Visits 65,580 57,566 69,789 74,998

# of Visits to Public Home Page 48,881 33,588 38,268 37,718

# of Visits to Authenticated Home Page 3,841 5,273 5,104 6,816

# of Searches 11,695 12,586 15,906 15,775

Methods Map sessions 3,088 2,813 2,684 2,914

Conversion Rate from Methods Map to Content 47.47% 61.14% 65.46% 67.20%

Top 6 books viewed

Score Reliability, Correcting Effect Sizes for Score Reliability: A Reminder That Measurement and Substantive Issues Are Linked Inextricably

Score Reliability, Correcting Effect Sizes for Score Reliability

Ethnographic Decision Tree Modeling, How to Build Multi-Stage Models

Ethnographic Decision Tree Modelig, HOW TO BUILD MULTI-STAGE MODELS

Ethnographic Decision Tree Modeling, HOW TO BUILD MULTI-STAGE MODELS

Ethnographic Decision Tree Modeling, How to Build Multi-Stage Models

Score Reliability, Effecting Correct Sizes for Score Reliability

Encyclopedia of Social Science Research Methods, Structured Observation

Encyclopedia of Evaluation, Cipp Model

The A-Z of Social Research, Questionnaires and Structured Interview Schedules



The A-Z of Social Research, Questionnaire and Structured Interview Schedule Design


Sociological practice, Elements of the Research Process

Encyclopedia of Social Science Research Methods, Reliability and Validity in Qualitative Research

The A-Z of Social Research, Abduction and Retroduction

Classroom-based Research and Evidence-based research, Teachers Evaluating Research Relevance

Encyclopedia of Social Science Research Methods, Structured Observation

Encyclopedia of Survey Research Methods, Cross-Sectional Survey Design

The SAGE Dictionary of Social Research Methods, Opportunity Sampling

Encyclopedia of Survey Research Methods, Purposive Sample



Bottom 6 books viewed

Logistic Regression Models for Ordinal Response Variables, The Continuation Ratio Model

Communication Research Statistics, Correlations

Analysis of Ordinal Data, Ordinal Measurement

Understanding Management Research, Introduction-The Importance of Epistemology in Management Research

The SAGE Handbook of Qualitative Research in Psychology, Using the Internet for Qualitative Research

Strategies for Interpreting Qualitative Data, Deconstruction

Understanding and Using Advanced Statistics, Path Analysis

Keywords in Qualitative Methods, Logical Analysis

Focus Groups, 1 Introduction: Focus Group History, Theory, and Practice

The SAGE Dictionary of Social Research Methods, Deviant Case Analysis

Encyclopedia of Evaluation, Responsive Evaluation

Relating Statistics and Experimental Design, Matching Research Designs and Statistical Tests

Keywords inQualitative Methods, Access Negotiations

Encyclopedia of Evaluation, Deduction

Dictionary of Statistics and Methodology, Sociometry

The SAGE Dictionary of Social Research Methods, Naturalistic Data

Journal of Educational and Behavioral Statistics,An Additional Measure of Overall Effect Size for Logistic Regression Models

Journal Of Contemporary Ethnography, Erving Goffman's Sociological Legacies

Encyclopedia of Survey Research Methods, Self-Selected Bias

Correlation, Pearson-Product Moment Correlation

Dictionary of Statistics and Methodology, Bipolar Scale

Journal Of Contemporary Ethnography, Everett C. Hughes and the Development of Fieldwork in Sociology

The SAGE Dictionary of Statistics, Student Newman-Keuls Multiple Comparison Test

Keywords in Qualitative Methods, Phenomenological Methods


What else we’re considering

● Synchronizing usability testing and market research findings with usage data

● How to tie usage data to trends in research behavior

● Differentiating by user persona


THANK YOU! QUESTIONS?

Lettie Conrad, Online Product [email protected]

Technology

Ssp.annual.2011 usage.panel conrad