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&

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So what on earth is Foursquare?

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Why Foursquare?

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How did we do it?

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Roll VT!

.

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#BeGoodBeSocial @shelterscotland@conradr

The Specials

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The Specials

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The Badges

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The Badges

Thanks to @stinajones

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The Badge give away

Can you name an official Foursquare badge?

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The Website

4sq.shelter.org.uk

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Track yourprogress

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What was the response?

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Maaaasssiiiivvvee online response!

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Shops are more engaged.

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What about actual check ins?

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Brand awareness

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So, What did we learn?

Common pitfalls• No Employee training• Lame Specials

• Ignore the mayor• Get the basics right

• Doing it just because you can

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What next?

#BeGoodBeSocial @shelterscotland@conradr

Thank you!

Questions?

Workshop – Crowd source a campaign

In your groups choose one of the mentioned business / charities and discuss ideas on how they can create their own 4SQ campaign.

One person then feedbacks key pointsand we can discuss as a group how it could work.