Lauren Conrad

Lauren Conrad

Fashion Icon | Designer | Lifestyle Brand | Author

Overview● LC Lauren Conrad for @Kohl’s● Paper Crown● Blog● @LaurenConrad● @laurenconrad Instagram

LC Lauren Conrad for Kohl’s

LC Lauren Conrad for Kohl's delivers an effortless, feminine line of clothing, shoes and accessories for the

fashion-conscious young woman.


Still trying to develop a strong Twitter page

First tweet was May 28th, 2014 (6 tweets)Continuously gained more followers Still only has 4,158 follows


5/11 people are related to herself and her brand

Rest are related to fashion/social media

Very random group of followers

Still trying to attract more followers


Retweets

Photos

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Paper Crown | The Little Market

Paper Crown’s designs are a modern take on classic styles. Designed by Lauren Conrad, her focus is on fit and fabric quality for each item, creating a staple for the contemporary woman’s closet. Her debut collection launched in early 2011 and continues to thrive through Conrad’s love of fanciful design elements forcing the boundaries of everyday style. Much of her collection is composed of ultra romantic maxis, chic cocktail attire, menswear inspired pieces and tailored basics. Resulting is both effortless and youthful fashion, while maintaining a fresh and forward aesthetic with a feminine charm.

“Paper Crown is a collection for those who like to play dress up in a grown up world.”

Lauren and Hannah met in 2006 while studying at the Fashion Institute of Design & Merchandising and quickly learned that they shared a love of design, an interest in world cultures, and a passion for improving the lives of women.

Since then they have traveled together to El Salvador, India, Indonesia, Mexico, Nepal, Tanzania, and Uganda. The Little Market was inspired by these trips, where they met disadvantaged yet highly talented artisan women struggling to support their families.

“The Little Market is a place where a global community can come together to combat poverty, empower communities, and create social justice.”

The Little Market was created by Lauren and Hannah to give artisans the opportunity to reach a broader audience and to give you the

opportunity to purchase special pieces while directly supporting the artisans

who made them.

The Mission:

“To build sustainable partnerships with artisans in developing countries, by connecting them with customers through an online marketplace. We seek to empower women artisans to rise above poverty and support their families.”

“Our handmade goods showcase the artisans’ traditional skills and their dedication to preserving their artisanal techniques. We source all of the artisans’ products ethically and practice fair trade principles. We acknowledge the interdependency of people around the world and our responsibility to help others.”

HandmadeAll of the pieces at The Little Market are handmade by artisans who are paid a living wage for their work. When you purchase fair trade goods, you are providing the artisans with the means to provide food, school fees, and medical visits for their families. Since the start of The Little Market, many groups of artisans have been able to hire back gifted artisans who had been laid off when there was not sufficient work.Handmade products take time and can only be ordered in limited quantities. Many times order may be sold out or backordered but will again ship soon.

LaurenConrad.comLaurenConrad.com (LC’s blog) features innovative ‘DIY’ project tutorials,

beauty tips + tricks, fashion inspiration, fitness advice, healthy recipes, and decorative ideas.

“Team LC” generally posts 1-2 blog posts a day.

“Staying in touch with my fans, the people whom my businesses cater to, is integral to what I do.” -Lauren Conrad

Blog: Fashion + Beauty

“Tuesday Ten: July Style Ideas” posted on July 1, 2014 - post consisted of summer styles LC has been trying, and encouraged her followers to try, too.

-Received 38 comments ranging from inquiries of how to find the specific product photographed, personal opinions/testimonies of styles, or positive feedback of LC’s taste in style.

Blog: “Fit Tips”“The Benefits of Smarter Snacking,” posted on July 16, 2014,

included Team LC’s top three fit tips for healthy eating all day long,and recommendations/advice to follow in order to ensure “smart snacking.”

-Received 738 comments-One of the recommendations was to subscribe to “Nature

Box,” -new healthy, pre-made snacks delivered. Much of thefeedback on the blog post was associated with follower’s personal testimonies of Nature Box, or similar recipes to try.

Blog: Crafting + Decor“Wedding Bells: DIY Bridal Bouquet and Boutonniere,”

posted on May 14, 2014, was a post including a step-by-stepDIY tutorial, including advice from a professional florist.

-Received 44 comments of positive feedback, along witha few requests to post a tutorial of how to arrange a

bouquet using fauxflowers.

Blog: Book ClubTeam LC created a Summer Book Club,

in which LC followers are encouraged to participate and share their ideas and insight of the current book Lauren Conrad chose to read.

Lauren sets aside specific dates, assigns chapters, and creates a Live Chat for book club members to participate in sharing their thoughts andideas of their summer read with Lauren.

@LaurenConrad

Designer of Paper Crown, LC Lauren Conrad and the XO Eco, Author, Co Founder of thelittlemarket.com

@LaurenConrad● Following: Bill Murray parody account,

Hootsuite, E! Online, Grumpy Cat, Lo Bosworth, SoHo project, The Chalkboard Mag (study in well living), Martha Stewart Wedding, Camfed (break the cycle of poverty and disease in rural Africa)

● Followers: anyone from random fans to entrepreneurs to different designers looking for inspiration

● Photos/Video: Human rights video that shows the deadly effects of unregulated factory near Mombasa, Kenya where workers died, 30 most important people on social media right now, YouTube videos of her dogs, but most are pictures connected from Instagram

@LaurenConrad

● Pretty strong twitter page (started in April 2009)● Even though she doesn’t follow many people, she has a very good follower base● She doesn’t have a crazy amount of tweets but they pertain to her life● Continuously gaining more followers

@LaurenConrad

@LaurenConrad● Lauren Conrad’s Twitter represents different parts of her life: the hardworking side, the girly

side, the fun side, the determined side, and so on● Some Tweets she’s favorited:

@laurenconrad

Lauren Conrad http://laurenconrad.com

@laurenconradLauren Conrad’s Instagram account is a visual representation of her lifestyle: clean, simple, and girly.

With over 3 million followers, her account is one of the more popular lifestyle accounts.

Only following 124 other accounts.- Ranging from close friends and family, but also wedding accounts, her brand, and big names in the fashion industry; For example: Monique Lhullier, The Knot, Style Me Pretty, The Little Market, Vogue, Kohl’s, and Badgley Mischka. - Following news accounts; CNN, National Geographic, etc.

@laurenconrad

@laurenconradAs of 7/16/14, Conrad has over 1,000 pictures on Instagram.- Pictures feature: her fiance, pets, vacations, family, and her style. Most popular picture on her account: October 13, 2013, announcing her engagement to William Tell. - Over 347K likes and 8.22k comments.

@laurenconrad

Like Lauren Conrad, Anthropologie is a lifestyle brand that imparts a sense of beauty, optimism and discovery to its customers. Anthropologie aims to be a source of inspiration and delight - its products ranging from high-end apparel + accessories, unique home decor, and beauty essentials.

ANTHROPOLOGIEAnthropologie is extremely active amongst its blog, Twitter, Facebook, and Instagram, posting multiple times throughout the day on each platform.

Twitter: 479K followers, 8,351 tweets.Facebook: 884,421 ‘Likes’Instagram: 848,276 followers, 1,220 posts.

Its posts generally feature new apparel/product, beauty and styling tips, inspirational photos of the company’s travels to find its product, sneak-peeks of new merchandise, and the creative innovations inside the store’s.

Social Media

Lauren Conrad