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Salesforce for sports venues
Roman SterlyFounder / CEO
www.sportcentral.cz
youtu.be/E-5JL0KEAzU – video presentation
Our customers - Sports Venues
Struggle to acquire new customers
Struggle to engage their customers
Struggle with marketing
PROBLEM
Czech Republic
USA
Europe
8.000 venues
250.000 venues
500.000 venues
Venues are underutilized by 20-50%
Our customers - Sports Venues
Struggle to acquire new customers
Struggle to engage their customers
Struggle with marketing
PROBLEM
SOLUTION
Destination site for sportspeople & teams
Social
Local
Mobile + web
Gamified
High traffic
Directory listing Season/lesson tickets Contacts
Deals Memberships Analytics
Events Reservations Customer requests
Gift certificates Sales force automation
Newsletters
Tools for sports venues
venue´s website, mobile app, SportCentral, widgets
SOLUTION
Customer Acqusition Online Sales CRM
15M English adults doing sports regularly
£20.3 bn / y Sports related revenues in England
400,000
£12 bn / y
Jobs related to sports in England
World CRM market
MARKET SIZE
TEAM
Business and IT background
Worked for Socialbakers ($8M)
Previous startup – customers in 20+
countries
Roman Sterly CEO Tomas Holub CTOLubos Kral UX/UI
IT company owner
Customers in US and CZ
Ministry of Industry advisor
Freelance designer
300+ websites
Now (CZ)
Biggest database6200 sport venues
Great SEO
Brand recognition
Future
Platform
Complexity
Customization
COMPETITIVE ADVANTAGE
Lower costs in CZ
Raised $50k
80k visitors 6200 venues
ACCOMPLISHMENTS TO DATE
Won several startupcompetitions
WHAT WE NEED
£700k for 12–18 months
$460k development$490k sales/marketing$170k overheads etc.
Advice / Mentorship
November 2013 / 100 customers
Roman SterlyFounder / CEO
www.sportcentral.cz
youtu.be/E-5JL0KEAzU – video presentation
COMPETITION
Sports Venues Sportspeople / teams
1. Free listings on SportCentral website
2. SEO, social, PR
3. Internal ads, PPC
4. Direct – email, telemarketing
GO-TO-MARKET STRATEGY
Subscriptions
Commissions
Advertising
Many upselling / cross-selling opportunities
BUSINESS MODEL
EXIT
Sale IPO
Google / Google+
Salesforce.com
Nike / Nike+
SCREENSHOTS
SCREENSHOTS
SCREENSHOTS
SCREENSHOTS
