AWS Startup Event | Edinburgh Confidential

24th November 2014

Automatically matches video clips to each of your words in a text message Mix up library clips with videos and photos from your phone Play with fonts and add music Send to friends by text, email, Facebook, Twitter, Instagram, Whatsapp

For messages that need more than just words

Select and play video

How to Make a Wordeo

https://www.youtube.com/watch?v=e8QPgtnebJg

•  A Brief History •  Competition to promote Getty’s video library•  Angel funded through prototype to initial seed funding round•  Year of R&D and live Pathfinder•  Now positioning to Partner to access content and audience•  Monetise through native advertising on mobile device

•  Technical Challenges •  Small team with a product idea trying to develop a new business

model•  A ‘technical’ build involving video and data processing•  An objective to engineer a resilient and scalable platform

Wordeo

Architecture

Amazon Web Services (Cloud) • Auto-scales • Automated deployment • Virtual servers and storage • Cloud Front CDN • Dispersed (EU and US)

• Ruby on Rails • Couchbase • Elastic-Search

API

Media • Clip Processing • Metadata • Getty Library

Language Processor • Context & Location • Personalisation • Matching

Wordeo Engine • My Wordeo • Social Features • Sharing

Apple Android Web Analy&cs)Engine))•  Events'&'Proper-es'•  Engagement'

o  Funnels'o  Segmenta-on'o  Reten-on'

•  People'o  Explore'o  No-fy'

e.g.'who'watched'what,'when,'where,'shared'or'changed'anything.'

''

Agile/Sprints, JIRA/Issue & Project Tracking, Stash/Code Control, Automated Test/Soasta

Architecture

Questions?