THE ART OF CUSTOMER ACQUISITIONPR, Sales, SEO, Content, PPC, Inbound

BlueChilli is a technology and software development company that creates online webapplications and invests the software development in online start-ups – an investmentstrategy they call Venture Technology.

Amazon Web Services offers a complete set of infrastructure and application services that enable you to run virtually everything in the cloud: from enterprise applications and big data projects to social games and mobile apps.

SPONSORS

DEMO COMPANIES

BlueChilli is a technology and software development company that creates online webapplications and invests the software development in online start-ups – an investmentstrategy they call Venture Technology.

Amazon Web Services offers a complete set of infrastructure and application services that enable you to run virtually everything in the cloud: from enterprise applications and big data projects to social games and mobile apps.

SPONSORS

NOTICES & THANKS

Inspire 9 for the space

Kussowski Brothersfor video recording services @LucasKussowskiwww.kussowskibrothers.com

DEMO COMPANIES

LIGHTNING TALKS

StumbleUpon

Head of Growth

Led growth @ Mitt Romney for President

Growth Hacker

AARON GINNThe most effective growth hack I have seen

Photo: NOAA National Severe Storms Laboratory Collection© Charles Crouch 2009,-13 All Rights Reserved

A LIGHTNING TALK:CAPTIVATE YOUR CUSTOMERS

Charles Crouch

THE ELEVATOR PITCH

Describe your business...

in one sentence!

OK, maybe 2 sentences

Captivate new customers

“SO, WHAT DO YOU DO?”

Answer the question!XStart a conversation...

GOALS:

✓ Pique their couriosity

✓ What’s in it for them?

THIS ISN’T EASY

•Unknown Person

•Unfamiliar Offering

•Only Seconds!

GOOD MATERIAL

Best FeatureTop Benefit

DELIVERY

SIMPLE, CLEAR

ANSWER ?S WITH ?S

PRACTICE

Be readyConversation

Your Turn!

Charles Crouchcharles.crouch@mac.com CharlesECrouchwww.charlescrouch.com

DISCUSSION PANEL

Kirsteene Phelan, Australian PR and Buyer

Marketing: Etsy.com

Dion Appel, CEO / Founder, Lifelounge

Group & Everguide

Damian Janeski, CEO and co-founder

MyGuestlist

Alex Holmes,Senior Customer Acquisition

Manager at Envato

James Tuckerman,Founder and Editor in

Chief at Anthill Magazine

Hosted by Mark Sokacic – Founder

SPONSORS

WITH HELP FROM

@LucasKussowski www.kussowski.com

LSM is being filmed by Lucas Kussowski from Kussowski and will be edited and uploaded to YouTube for all to see as well as being shared across Facebook, Twitter and of course Meetup.  

Specialising in Social Media Content Creation and Infrastructure which involves the production of a single or series of marketing/promotional videos Feel free to say hello after the conference has ended and get yourself a good deal J

Helping startups find startup spaces, like the one you’re inInspire9.com

DEMO PIT

Check out the startups in the Demo Pit

Register your interest to take part in the demo pit at our next event on Lean Startup Melbourne Meetup group

MAKE LEAN STARTUP MELBOURNE BETTER

Fill out the Lean Startup Melbourne Survey