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SOLVING SOCIAL NETWORK FATIGUE David Jonas

Solving social network fatigue with Plone

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These are the slides for the "Solving social network fatigue with Plone" on the Plone conference 2010 by David Jonas. Video from the talk will eventually be available at http://ploneconf2010.blip.tv./

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Page 1: Solving social network fatigue with Plone

SOLVING SOCIAL NETWORK FATIGUEDavid Jonas

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We create online strategiesfor cultural institutions.

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Websites can no longer be seen as isolated islands.

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Websites can no longer be seen as isolated islands.

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193

1.439

2008

5.169

THE EFFORT

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644.857

150.296

570.728

770

THE PAYBACK

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THE SOCIAL NETWORK FATIGUE

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How to connect Plonewith social networks?

Thats our itch and we’re scratching it as hard as we can.

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The Share Button approach

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Does that alone solve our problem?

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The logical stepAutomatically republish the content

to the social networks.

Republish

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When?

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Republish

Plone content created

IActionSucceededEvent(Publish)

IObjectAddedEvent

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Where?

Republish

Plone content created

IActionSucceededEvent(Publish)

IObjectAddedEvent

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Republish

Plone content created

ATImage ATFileOthers

ATImageATImage

ContentLeadImage?

ATFolder

Description/Body text

Folder contents

Is video?

Imagetitle

descriptiontags

TitleShort link

public?

ATEvent

IActionSucceededEvent(Publish)

IObjectAddedEvent

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Automatic republishing

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Automatic republishing

Real social interactions

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What if we could do the opposite as well?

Remotecontent

Retrieve remote content from the social networks to your website.

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Automatic republishing

Real social interactions

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Automatic republishing

Real social interactions

Remote content

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2250

4500

6750

9000

Jan Fev Mar Apr May Jun Jul Aug Sep Oct Nov Dec

New online strategy

Website Visitors 2009