SOLVING SOCIAL NETWORK FATIGUEDavid Jonas
We create online strategiesfor cultural institutions.
Websites can no longer be seen as isolated islands.
Websites can no longer be seen as isolated islands.
193
1.439
2008
5.169
THE EFFORT
644.857
150.296
570.728
770
THE PAYBACK
THE SOCIAL NETWORK FATIGUE
How to connect Plonewith social networks?
Thats our itch and we’re scratching it as hard as we can.
The Share Button approach
Does that alone solve our problem?
The logical stepAutomatically republish the content
to the social networks.
Republish
When?
Republish
Plone content created
IActionSucceededEvent(Publish)
IObjectAddedEvent
Where?
Republish
Plone content created
IActionSucceededEvent(Publish)
IObjectAddedEvent
Republish
Plone content created
ATImage ATFileOthers
ATImageATImage
ContentLeadImage?
ATFolder
Description/Body text
Folder contents
Is video?
Imagetitle
descriptiontags
TitleShort link
public?
ATEvent
IActionSucceededEvent(Publish)
IObjectAddedEvent
Automatic republishing
Automatic republishing
Real social interactions
What if we could do the opposite as well?
Remotecontent
Retrieve remote content from the social networks to your website.
Automatic republishing
Real social interactions
Automatic republishing
Real social interactions
Remote content
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9000
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New online strategy
Website Visitors 2009
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