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Advances in big-data technology means more intelligent apps
SOCIAL MEDIA DATA IS JUST GETTING
SMARTERThese advances mean we can take data insights and automate
certain social activities based upon these
The 3 Axes of Social Media Marketing
To push potential leads through
the sales funnel
Custom Messaging
Because Facebook and Twitter have made sure that
you need it
Paid Promotions
To create a strong brand presence and
foundation
Engage &Participate
The problems with maintaining a solid social media foundation
PROBLEMS- Time consuming
-Resource heavy
- Not targeted, all encompassing
- Too much competition
- Poor lead generation
To create a strong brand presence and
foundation
Engage &Participate
LEARN AUTOMATE MEASURE
INSIGHTS FROM BRAND, COMPETITORS AND MARKET
YOUR SOCIAL MEDIA
MARKETING PERFORMANCE
TARGETED, RELEVANT AND
CONSISTENT ACTIONS
How Sociolus works
Former Accenture & Deloitte Consultant. History Grad. Marketing Grad. Ex salesman. Passionate about how technology can connect businesses and customers.
The Founders
MSc Distributed Systems, Former Accenture Manager with 10 years + experience implementing technology and financial services solutions across the globe.
Peter DesouzaCMO & Sales
Dinos HamalisCEO & CTO
Key Milestones
In Revenue 200+ registered users
7.5% customers
Angel Funding £150K SEIS
Apr 2014
Jan 2015
Mar 2015 LaunchIntelligent MarketingAutomation Platform
Market Opportunity: Projected Growth
91%
60%
DIGITAL MARKETING WILL BE ONE OF THE TOP THREE IMPERATIVES OF CEO AGENDAS
PROFESSIONALS VIEW MARKETING AS MORE STRATEGIC THAN 2 YEARS AGO
$3 Bn$3B
$3.5B
$2.5B
$4.5B
2014 2015 2016OF COMPANIES FEEL THEY ARE GETTING VALUE FROMT THEIR SOCIAL SPENT
10%
SOURCE: GARTNER
SPENT ON SOCIAL MEDIA ANALYTICS
£75K- Data Analyst- Marketing Analyst
DEVELOPMENT
STAFF & ORG
MARKETINGADMIN £40K- Case Studies- PPC, AdWords- Social
£70K- Content Curation- APIs- Mobile
£15K- Office Space- Legal- Accounting- Hosting
£200K(EIS Qualified)
Raising
SaaS Platform, Monthly SubscriptionFreemium available
Business Model
Investment
35%37%
8% 20%
‘Bridge’ fund to take us to Series A in 1.5yrs.
Rationale\Aim
£75K- Data Analyst- Marketing Analyst
PAID\PPC
SALES NETWORKTHOUGHT LEADERSHIP
£200K(EIS Qualified)
SOCIAL MEDIA
Marketing Plan
PARTNER NETWORK
KEY EVENTS COVERAGE
Grow organic traffic using social channels, own technology, and PR material. Currently 15,000+ followers across social.
Grow our network in countries that showcase a rapid increase in social media including Singapore, Dubai, Brazil and India. Currently we have reps in USA, Italy, Portugal and Sweeden.
Increase budget for Google AdWords, Twitter and Facebook promoted posts. To-date we have achieved Avg. CPC @ £0.90.
Our platform allows us to maximise exposure during certain ‘social-media-heavy events. Recent successes include London Fashion Week, Oscars, XFactor.
Through our Accenture and Deloitte networks we have participated in various leadership\innovation conferences and we intend to increase our presence in this space.
We currenly have a number of strategic partnerships and intend to expand. Current partners: GetSocial, Enplug, Shorty Awards, Dealroom.co
£75K- Data Analyst- Marketing Analyst
Projection and Target
TARGET:The objective for this investment round is to increase our customer acquisition rate, and put us in a strong position to pursue a VC Series A round by the end of the second year.
The Competition:Platforms that explore Automation
Sociolus Rival IQ Twtrland Follower Frenzy
Tweet Adder
Buffer
Brand social media analytics Yes Yes Yes Yes Yes YesCompetitor social media analytics Yes Yes Yes No No No
Market analytics Yes Yes No No No NoMarketing automation - Twitter Yes No No Yes Yes Yes
Marketing automation - Facebook Yes No No No No YesContent Curation Yes No No No No Yes
Content Scheduling & Automation Yes No No No No YesInfluencers Insights Yes Yes No No No No
Cost (p/m) £25-£200 £125-£275+ £35-£175 £15-£75 £15-£40 £35-£175
WHAT MAKES US DIFFERENT?
- Our automation is intelligent, we use market and competitor analytics to be targeted and relevant.
- We offer the widest range of automated activities- Solution based on fusion of key\proven techniques: big-data
analytics, influencer marketing and automation