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We are creating
a social sharing
and discovery platform
That brings the world you like,
from the world around you, to the world you know.
Visionary Team
Jonathan ‘code177’ Blake – CTO, Platform
Clayton Strauts – Senior VP, Research
Gunars Strauts – President, Operations 35 years of experience in the financial sector, including a tenure with the Business Development Bank of Canada providing credit, business skills, and counseling to over 29,000 start-ups a year. He provides the business and financial knowledge to pave the road to success.
Initial education in International Business Program (SFU), entered honors program in Psychology with a focus on Cognitive Neuroscience. Clayton possesses an extraordinarily diverse academic background in the fields of business, perception, cognition, and social and cultural psychology.
Started coding and designing at age 11. Now 28, he brings over 10 years of professional experience in all facets of the industry. Developed: 2001 - Social Network “Wall” 2001 - Posting to a Social Network via Mobile Device 2005 - Social News Feed / Activity Stream
Problem
Solution!
Online Identity
+ Major social platforms blur “real life” social boundaries
+ Sharing-anxiety on platforms that enforce single-identity
+ Unintended audiences accessing private information
Personas Identity Model
+ Enables social identity divisions to reflect “real-life”
+ Eliminates sharing-anxiety and conformity pressure
+ Increases user freedom in content sharing
+ Addresses EU & EFF Identity Management Concerns
Problem
Solution!
Information Overload
+ Too many networks!
+ Too much content!
+ Not enough time!
Plexus Relevancy Engine™
+ Content aggregation
+ External personas integration (twitter, linkedin, facebook…)
+ Dynamically generated individual relevance graphs
+ Micro-targeted interests and content discovery
+ Configurable time-scaled content displays
Problem
Solution!
Ghost-App Syndrome
+ Social apps not useful without large consistent userbase
+ User Acquisition expensive and difficult
Cost of App development extremely high vs ROI
Social Fabric Layer™ PaaS
+ Provides access to established user & intra-app ecosystem
+ Full-featured layer API with Social, Geo & Content
+ Reduces codebase, allows focus on UX & Strategy
+ Significantly reduced infrastructure requirements
+ Total cost of development & time-to-launch minimized
Revenue Strategies Slipstream™
+ Micro-targeted interests & relevancy based advertising
Paywall
+ Per-content micropayments on premium content
Social Fabric Layer™ PaaS
+ API subscription fees & app revenue share options
Brick-n-Mortar Business Platform
+ Individually relevant geolocated proximity-based offers + Branded Vibes™ loyalty & rewards ecosystem
+ Retailer transaction & subscription fees
+ Geolocated requests & market (ebay, craigslist, zaarly…)
Intellectual Property
Patents Pending + Personas™ Interaction Model & Dashboard User Interface
Innovation History Innovations dating back to 2001 in the areas of social
activity feeds, posting to social networks using mobile
devices, social networking and media platforms, social
virtual currency, group buying, user interface, and
online identity.
Trademarks
G-Lo™, Social Mosaic™ and Flozaic™ in various regions
including Canada, U.S., and U.K.
Other trademarks pending.
Market Analysis Target Opportunity
+ Power users of major social platforms (80-100m users)
+ Infovores (google reader, flipboard, pulse, zite users)
+ SMB owners
+ Equal gender demographic (increased female adoption)
Market Integration
Facebook, Twitter, LinkedIn, Foursquare, G+,
Diaspora, airBnB, Evernote, Dropbox, Yammer,
GroupOn, LivingSocial, Etsy, 360.cn, SINA, AliBaba
Market Competition
Google+, Craigslist, Flipboard, Summify,
Pulse, my6sense, Zaarly, Rockmelt, RenRen
Exits Microsoft + Integrates with Windows 8 + live ecosystem
+ Technology protects & allows entry into social market
+ Leverages & salvages Bing Search via integration
+ Business platform could tie into enterprise & Azure offerings
Facebook + Protects Technology pre-IPO
+ Acquires Technology addressing FTC, EU, EFF privacy concerns
+ Prevent competition from gaining market advantage
+ Increase user satisfaction & ad revenue via Technology
Google + Leverage Social Search & Content Discovery
+ Resolves “NyM” issue
+ Leverages ancillary Google services (G+, Maps, Reader, etc)
+ Enhances access to SMB Market
+ Increase user satisfaction & ad revenue via Technology
Exits Apple + Integrates with App Ecosystem and iTunes (publishers, etc)
+ Technology protects & allows entry into social market
+ Gains foothold in small business and enterprise markets
+ Value add for location data, via G-lo, social
Groupon + Ties into small business platform
+ Refines business transactions into a sustainable model equitable for both
parties
+ Prevent competition from gaining market advantage or arising (Groupon local)
+ Adding the much needed social layer Groupon requires
Korea Telecom (kt.com) + Platform for Media Delivery Network (Olleh, Smart Home Pad)
+ Allows expansion outside of Korea (Europe, North America etc)
+ Cutting edge UI positions KT as a market leader
Where we’re at Company
+ 3 Founders
+ Founded as BC Corporation December 2010
+ Raised $440k Seed Capital
+ Secured Intellectual Property Rights
Technology
+ Alpha Stage Platform
+ Demonstrated at TCDisrupt Beijing
+ Core platform features developed
+ UI, relevancy engine, personas, profiles,
3rd party integration, faceted search, currents, IM, group chat, G-lo™, theming, etc.
Where we’re going Company
+ Immediate hire of 12 developers, 6 support staff
+ Scale needed to 24 developers, 12 support staff
+ New office location
+ 2 more patents in geo & environmental feedback
Technology
+ Business Platform Development & Rollout
+ Mobile apps on all major platforms
+ Desktop application + Social Fabric Layer™ PaaS Development & Rollout
+ Beta Launch
What we need $ Capital for: + 36 employees @ 18 Months of Operation
+ Acquisition of critical infrastructure and technology
+ Securing Protective IP
+ Talent Acquisition
+ New Office Premises
+ User Acquisition & Marketing
+ SMB Account Acquisition + Social Fabric Layer™ App Ecosystem
Incentivization
+ Experienced Directors & Advisory Board
thank you