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PicoStorm Pitch Deck

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Page 1: PicoStorm Pitch Deck
Page 2: PicoStorm Pitch Deck

We are creating

a social sharing

and discovery platform

That brings the world you like,

from the world around you, to the world you know.

Page 3: PicoStorm Pitch Deck

Visionary Team

Jonathan ‘code177’ Blake – CTO, Platform

Clayton Strauts – Senior VP, Research

Gunars Strauts – President, Operations 35 years of experience in the financial sector, including a tenure with the Business Development Bank of Canada providing credit, business skills, and counseling to over 29,000 start-ups a year. He provides the business and financial knowledge to pave the road to success.

Initial education in International Business Program (SFU), entered honors program in Psychology with a focus on Cognitive Neuroscience. Clayton possesses an extraordinarily diverse academic background in the fields of business, perception, cognition, and social and cultural psychology.

Started coding and designing at age 11. Now 28, he brings over 10 years of professional experience in all facets of the industry. Developed: 2001 - Social Network “Wall” 2001 - Posting to a Social Network via Mobile Device 2005 - Social News Feed / Activity Stream

Page 4: PicoStorm Pitch Deck

Problem

Solution!

Online Identity

+ Major social platforms blur “real life” social boundaries

+ Sharing-anxiety on platforms that enforce single-identity

+ Unintended audiences accessing private information

Personas Identity Model

+ Enables social identity divisions to reflect “real-life”

+ Eliminates sharing-anxiety and conformity pressure

+ Increases user freedom in content sharing

+ Addresses EU & EFF Identity Management Concerns

Page 5: PicoStorm Pitch Deck

Problem

Solution!

Information Overload

+ Too many networks!

+ Too much content!

+ Not enough time!

Plexus Relevancy Engine™

+ Content aggregation

+ External personas integration (twitter, linkedin, facebook…)

+ Dynamically generated individual relevance graphs

+ Micro-targeted interests and content discovery

+ Configurable time-scaled content displays

Page 6: PicoStorm Pitch Deck

Problem

Solution!

Ghost-App Syndrome

+ Social apps not useful without large consistent userbase

+ User Acquisition expensive and difficult

Cost of App development extremely high vs ROI

Social Fabric Layer™ PaaS

+ Provides access to established user & intra-app ecosystem

+ Full-featured layer API with Social, Geo & Content

+ Reduces codebase, allows focus on UX & Strategy

+ Significantly reduced infrastructure requirements

+ Total cost of development & time-to-launch minimized

Page 7: PicoStorm Pitch Deck

Revenue Strategies Slipstream™

+ Micro-targeted interests & relevancy based advertising

Paywall

+ Per-content micropayments on premium content

Social Fabric Layer™ PaaS

+ API subscription fees & app revenue share options

Brick-n-Mortar Business Platform

+ Individually relevant geolocated proximity-based offers + Branded Vibes™ loyalty & rewards ecosystem

+ Retailer transaction & subscription fees

+ Geolocated requests & market (ebay, craigslist, zaarly…)

Page 8: PicoStorm Pitch Deck

Intellectual Property

Patents Pending + Personas™ Interaction Model & Dashboard User Interface

Innovation History Innovations dating back to 2001 in the areas of social

activity feeds, posting to social networks using mobile

devices, social networking and media platforms, social

virtual currency, group buying, user interface, and

online identity.

Trademarks

G-Lo™, Social Mosaic™ and Flozaic™ in various regions

including Canada, U.S., and U.K.

Other trademarks pending.

Page 9: PicoStorm Pitch Deck

Market Analysis Target Opportunity

+ Power users of major social platforms (80-100m users)

+ Infovores (google reader, flipboard, pulse, zite users)

+ SMB owners

+ Equal gender demographic (increased female adoption)

Market Integration

Facebook, Twitter, LinkedIn, Foursquare, G+,

Diaspora, airBnB, Evernote, Dropbox, Yammer,

GroupOn, LivingSocial, Etsy, 360.cn, SINA, AliBaba

Market Competition

Google+, Craigslist, Flipboard, Summify,

Pulse, my6sense, Zaarly, Rockmelt, RenRen

Page 10: PicoStorm Pitch Deck

Exits Microsoft + Integrates with Windows 8 + live ecosystem

+ Technology protects & allows entry into social market

+ Leverages & salvages Bing Search via integration

+ Business platform could tie into enterprise & Azure offerings

Facebook + Protects Technology pre-IPO

+ Acquires Technology addressing FTC, EU, EFF privacy concerns

+ Prevent competition from gaining market advantage

+ Increase user satisfaction & ad revenue via Technology

Google + Leverage Social Search & Content Discovery

+ Resolves “NyM” issue

+ Leverages ancillary Google services (G+, Maps, Reader, etc)

+ Enhances access to SMB Market

+ Increase user satisfaction & ad revenue via Technology

Page 11: PicoStorm Pitch Deck

Exits Apple + Integrates with App Ecosystem and iTunes (publishers, etc)

+ Technology protects & allows entry into social market

+ Gains foothold in small business and enterprise markets

+ Value add for location data, via G-lo, social

Groupon + Ties into small business platform

+ Refines business transactions into a sustainable model equitable for both

parties

+ Prevent competition from gaining market advantage or arising (Groupon local)

+ Adding the much needed social layer Groupon requires

Korea Telecom (kt.com) + Platform for Media Delivery Network (Olleh, Smart Home Pad)

+ Allows expansion outside of Korea (Europe, North America etc)

+ Cutting edge UI positions KT as a market leader

Page 12: PicoStorm Pitch Deck

Where we’re at Company

+ 3 Founders

+ Founded as BC Corporation December 2010

+ Raised $440k Seed Capital

+ Secured Intellectual Property Rights

Technology

+ Alpha Stage Platform

+ Demonstrated at TCDisrupt Beijing

+ Core platform features developed

+ UI, relevancy engine, personas, profiles,

3rd party integration, faceted search, currents, IM, group chat, G-lo™, theming, etc.

Page 13: PicoStorm Pitch Deck

Where we’re going Company

+ Immediate hire of 12 developers, 6 support staff

+ Scale needed to 24 developers, 12 support staff

+ New office location

+ 2 more patents in geo & environmental feedback

Technology

+ Business Platform Development & Rollout

+ Mobile apps on all major platforms

+ Desktop application + Social Fabric Layer™ PaaS Development & Rollout

+ Beta Launch

Page 14: PicoStorm Pitch Deck

What we need $ Capital for: + 36 employees @ 18 Months of Operation

+ Acquisition of critical infrastructure and technology

+ Securing Protective IP

+ Talent Acquisition

+ New Office Premises

+ User Acquisition & Marketing

+ SMB Account Acquisition + Social Fabric Layer™ App Ecosystem

Incentivization

+ Experienced Directors & Advisory Board

Page 15: PicoStorm Pitch Deck

thank you