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The “Ebay” for rap features, verses and music collaborations.
ABOUT US•New startup
•Pre-funding Stage
•We are creating an online marketplace that will disrupt the current commerce model in the music industry
PHOTO (372W X206H PX)
MEET THE TEAM
•Serial entrepreneur•Has taken current venture, Pay Cell Systems, from $15k in month processing to $300k over 3 years..
Jibril SulaimanCo-founder
Damien Johnson Co-founder
Larry BrooksCo-founder
•Song producer•Artist manager•Ultimate networker•Entertainment consultant
•SaaS Development Experience•Hosting•AppDev•Creative Agency Experience•Database Marketing
MEET THE TEAM
•Regional Account Executives•Additional Programmers•Customer Service Reps•Graphic Designers
Who’s Missing?
THE BIG IDEA.• Create a global market place; a mix between Elance,
Fiverr and Ebay, where music artists can buy and sell “features” online in a secure environment.
OPPORTUNITYWhat is a “feature”?
-A feature is a guest appearance of a musical artist on the song of another artist. The
feature can be part of the verse in the song or in the chorus section of the song. A
feature can also be part of the instrumental.RUN DMC FEAT.
AEROSMITH "WALK THIS
WAY"
MICHAEL JACKSON FEAT.
EDDIE VAN HALEN "BEAT
IT"
TAYLOR SWIFT FEAT. T PAIN “THUG STORY”
Underground artists don’t have streamlined systems place to conduct a secure transaction for purchasing a feature or selling a feature. This restricts many artist to only local business dealings where the transaction can be closely monitored.
Artists
CURRENT PAINS
RF.com has the opportunity to securely facilitate these transactions on a global scale using Escrow!
SOLUTION•A marketplace that allows users to negotiate buying and selling hip hop features online. •Secure, Scalable, Authenticated, Social Transaction Platform•Twitter integration•Direct contact with artist or manager•Deliverable timelines•Code of conduct•Fund transfer through integration with Escrow.com
MARKET DATA
Tweeters Userstweet “a feature”
Datpiff users/ individual mixtapes•71,000 individual mixtape projects were released
between Dec. 12' – Dec. 2013. •Mixtapes are promotional tools used to increase awarenesss of an artist and increase the artist’s chances of booking a show. •Users that release these mixtapes are likely to seek additional features for upcoming projects
•Overall market data consists of a mix of the Tweeters about features, Datpiff mixtape artists and retail Album artists.
•12,481 tweets per month•These are artists promoting features for sale.•These are also artist @ mentioning other artists looking for price quotes.
•These tweeters are likely users for Rapfeatures.com
TWEETS
Twitter Data
DATPIFF
Mixtape Data
USER TYPESBuyers/Sellers
BUYERS SELLERSDUAL USERS
•Artists•Project Coordinators
•Users who see the site as an opportunity to further their careers and make money at the same time.
•Artists•Sound Engineers•A&Rs•Managers•Booking Agents
GLOBAL IMPACT
•The US Hip Hop Market influences many of the markets in other countries.•In countries such as the UAE American hip hop artists are the only type played on local stations. Therefore local artists need to reach out to American artists for “features” in order to gain airplay locally.
Details
CASE STUDY HERO IMAGE(410W X 293H PX)
•Managers, A&R, Promoters and Booking Agents that conduct business using the current underground commerce model•Record Labels that use contracts
•We must convince this category of competition that our model will ensure a safer and more secure process for both parties. Resulting in increases sales.
Current Model Soundclick Soundcloud•& Reverbnation•A social networking sites that allow users to upload songs on to profile pages for exhibition. Reverbnation allows complete songs to be sold. •Retail process only allows the exchange of money and does not secure the funds with a 3rd party.
•Site that provides music producers with the ability to sell instrumentals/beats.•Sellers have the ability to lease the instrumental to buyers (the same beat is used by many buyers) or selling exclusive rights to one buyer.•Leasing features/ “recycling a verse” is taboo in hip hop. RF.com will allow as dispute process if this is suspected.
COMPETITION
• A working model for this type of commerce only exists at the highest levels in the Hip Hop industry. The average Joe does not have access to a commerce platform that is marketed towards allowing feature related transactions to occur.
• When a great idea is conceived, there is usually someone else conceiving the same idea. http://artistfeatures.com/
• Hip has become a globally accepted genre. For example PSY - GANGNAM STYLE.
WHY NOW
• Marketing Strategy• Twitter trends
• Promoted Tweets• Facebook ads• Worldstarhiphop video placement• Presentations at music conventions• Calls to managers, show promoters and other
music industry professionals (first adopters) to use the site to increase the validity of their own offerings.
• Escrow.com’s api allows for seamless transaction integration and reporting.
TRACTION
BUSINESS MODEL$$Yearly revenue models based on market data.
CATEGORY DATA
Market Penetration 5%
RF.com Transaction Fees (RFTS) 10%
Average Transaction Amount $1,500
Annual Tweets (MS) 149,772
Annual Mixtape Projects (MS) 71,000
Formulas [5% X Market Size (MS)] X $1,500 = YTV [5% X Market Size (MS) X $1,500] X RFTS = YTV
Yearly Transaction Volume Based on Twitter Market Data (YTV) $11,232,900 Fee Revenue (FR): $1,123,290
Yearly Transaction Volume Based on Mixtape Release Data (YTV) $5,325,000 Fee Revenue (FR): $532,500
CONTACT USRapfeatures.com
Address
Phone872-222-8227
418 W Garden StSuite 307APensacola FL 32502
SUMMARY Thank you. ANY QUESTIONS?