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The “Ebay” for rap features, verses and music collaborations.

Rapfeatures Pitch Deck

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Page 1: Rapfeatures Pitch Deck

The “Ebay” for rap features, verses and music collaborations.

Page 2: Rapfeatures Pitch Deck

ABOUT US•New startup

•Pre-funding Stage

•We are creating an online marketplace that will disrupt the current commerce model in the music industry

PHOTO (372W X206H PX)

Page 3: Rapfeatures Pitch Deck

MEET THE TEAM

•Serial entrepreneur•Has taken current venture, Pay Cell Systems, from $15k in month processing to $300k over 3 years..

Jibril SulaimanCo-founder

Damien Johnson Co-founder

Larry BrooksCo-founder

•Song producer•Artist manager•Ultimate networker•Entertainment consultant

•SaaS Development Experience•Hosting•AppDev•Creative Agency Experience•Database Marketing

Page 4: Rapfeatures Pitch Deck

MEET THE TEAM

•Regional Account Executives•Additional Programmers•Customer Service Reps•Graphic Designers

Who’s Missing?

Page 5: Rapfeatures Pitch Deck

THE BIG IDEA.• Create a global market place; a mix between Elance,

Fiverr and Ebay, where music artists can buy and sell “features” online in a secure environment.

Page 6: Rapfeatures Pitch Deck

OPPORTUNITYWhat is a “feature”?

-A feature is a guest appearance of a musical artist on the song of another artist. The

feature can be part of the verse in the song or in the chorus section of the song. A

feature can also be part of the instrumental.RUN DMC FEAT.

AEROSMITH "WALK THIS

WAY"

MICHAEL JACKSON FEAT.

EDDIE VAN HALEN "BEAT

IT"

TAYLOR SWIFT FEAT. T PAIN “THUG STORY”

Page 7: Rapfeatures Pitch Deck

Underground artists don’t have streamlined systems place to conduct a secure transaction for purchasing a feature or selling a feature. This restricts many artist to only local business dealings where the transaction can be closely monitored.

Artists

CURRENT PAINS

RF.com has the opportunity to securely facilitate these transactions on a global scale using Escrow!

Page 8: Rapfeatures Pitch Deck

SOLUTION•A marketplace that allows users to negotiate buying and selling hip hop features online. •Secure, Scalable, Authenticated, Social Transaction Platform•Twitter integration•Direct contact with artist or manager•Deliverable timelines•Code of conduct•Fund transfer through integration with Escrow.com

Page 9: Rapfeatures Pitch Deck

MARKET DATA

Tweeters Userstweet “a feature”

Datpiff users/ individual mixtapes•71,000 individual mixtape projects were released

between Dec. 12' – Dec. 2013. •Mixtapes are promotional tools used to increase awarenesss of an artist and increase the artist’s chances of booking a show. •Users that release these mixtapes are likely to seek additional features for upcoming projects

•Overall market data consists of a mix of the Tweeters about features, Datpiff mixtape artists and retail Album artists.

•12,481 tweets per month•These are artists promoting features for sale.•These are also artist @ mentioning other artists looking for price quotes.

•These tweeters are likely users for Rapfeatures.com

Page 10: Rapfeatures Pitch Deck

TWEETS

Twitter Data

Page 11: Rapfeatures Pitch Deck

DATPIFF

Mixtape Data

Page 12: Rapfeatures Pitch Deck

USER TYPESBuyers/Sellers

BUYERS SELLERSDUAL USERS

•Artists•Project Coordinators

•Users who see the site as an opportunity to further their careers and make money at the same time.

•Artists•Sound Engineers•A&Rs•Managers•Booking Agents

Page 13: Rapfeatures Pitch Deck

GLOBAL IMPACT

•The US Hip Hop Market influences many of the markets in other countries.•In countries such as the UAE American hip hop artists are the only type played on local stations. Therefore local artists need to reach out to American artists for “features” in order to gain airplay locally.

Details

CASE STUDY HERO IMAGE(410W X 293H PX)

Page 14: Rapfeatures Pitch Deck

•Managers, A&R, Promoters and Booking Agents that conduct business using the current underground commerce model•Record Labels that use contracts

•We must convince this category of competition that our model will ensure a safer and more secure process for both parties. Resulting in increases sales.

Current Model Soundclick Soundcloud•& Reverbnation•A social networking sites that allow users to upload songs on to profile pages for exhibition. Reverbnation allows complete songs to be sold. •Retail process only allows the exchange of money and does not secure the funds with a 3rd party.

•Site that provides music producers with the ability to sell instrumentals/beats.•Sellers have the ability to lease the instrumental to buyers (the same beat is used by many buyers) or selling exclusive rights to one buyer.•Leasing features/ “recycling a verse” is taboo in hip hop. RF.com will allow as dispute process if this is suspected.

COMPETITION

Page 15: Rapfeatures Pitch Deck

• A working model for this type of commerce only exists at the highest levels in the Hip Hop industry. The average Joe does not have access to a commerce platform that is marketed towards allowing feature related transactions to occur.

• When a great idea is conceived, there is usually someone else conceiving the same idea. http://artistfeatures.com/

• Hip has become a globally accepted genre. For example PSY - GANGNAM STYLE.

WHY NOW

Page 16: Rapfeatures Pitch Deck

• Marketing Strategy• Twitter trends

• Promoted Tweets• Facebook ads• Worldstarhiphop video placement• Presentations at music conventions• Calls to managers, show promoters and other

music industry professionals (first adopters) to use the site to increase the validity of their own offerings.

• Escrow.com’s api allows for seamless transaction integration and reporting.

TRACTION

Page 17: Rapfeatures Pitch Deck

BUSINESS MODEL$$Yearly revenue models based on market data.

CATEGORY DATA

Market Penetration 5%

RF.com Transaction Fees (RFTS) 10%

Average Transaction Amount $1,500

Annual Tweets (MS) 149,772

Annual Mixtape Projects (MS) 71,000

Formulas [5% X Market Size (MS)] X $1,500 = YTV [5% X Market Size (MS) X $1,500] X RFTS = YTV

Yearly Transaction Volume Based on Twitter Market Data (YTV) $11,232,900 Fee Revenue (FR): $1,123,290

Yearly Transaction Volume Based on Mixtape Release Data (YTV) $5,325,000 Fee Revenue (FR): $532,500

Page 18: Rapfeatures Pitch Deck

CONTACT USRapfeatures.com

Address

Phone872-222-8227

[email protected]

418 W Garden StSuite 307APensacola FL 32502

Page 19: Rapfeatures Pitch Deck

SUMMARY Thank you. ANY QUESTIONS?