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Joe HollandFiancial Analsyst; Kirkpatrick Management Co.,Inc

Diane Miller, COSCompliance & Training Specialist; Kirkpatrick Management Co., Inc.

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The Revolution

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By: SocialMediaBoost

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Social Media forms of electronic communication (as Web

sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)

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The defining characteristic of Social Media is the word “Social”

The “conversation” or social interaction has to occur on the Web or on some sort of Web application

It is out there for the world to see, critique, comment

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Means of communication

Delivery of a Message

5 forms of media prior to Social Media◦ Print◦ Recordings◦ Cinema◦ Radio◦ Television

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Online outlet broadcasting to the world Use of web-based and mobile technologies Platform for delivering the “Social” message Anyone can validate, refute, alter or

respond

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Facebook-Tops Google in weekly traffic in US

Twitter – Handles 1.6 billion queries a day

You Tube – 2nd largest search engine

Pinterest – Daily users increased by 145%

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Revolution

Changed the Marketing Industry

World of Mouth

Level playing field, voice

Content monitoring

Listen, sell

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Radio – 38 years TV – 13 years Internet – 4 years Ipod – 3 years Facebook- Less than a year over 200 million

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“What used to be cigarette breaks could turn into ’social media breaks’ as long as there is a clear signal and IT isn’t looking.” – David Armano

“Businesses used to have a small suggestion box near the door that mostly housed dust bunnies and an occasional piece of gum. Rarely would someone get back to you. But people can now make a post from an iPhone or a BlackBerry while they’re sitting in your restaurant.” – Charles Nelson, President of Sprinkles Cupcakes

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2/3rds of Online Adults use Social Media 86% of viewers skip commercials No longer search for products/services Direct communication Does your Brand represent you?

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Commit

Keep it Energetic

Network

Fair Housing

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“A picture says a thousand words”

Details

Network

Fair Housing

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www.homeisjchart.com/contest

http://www.facebook.com/TroyManorCooperative

www.twitter.com/troymanor

http://www.youtube.com/user/TroyManor

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Social Networking Service

A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities and people with similar or somewhat similar interests, backgrounds and/or activities make their own communities.

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Social Media Social Networking

The tools

The What

One-way

Channel

Utilization of tools

The How

Two-Way

Dialogue

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Engagement Conversation Relationships Interactive Emotional

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Catchy slogan, sleek image

Interaction not presentation

“Fortune favors the Bold”

Converse

Accessibility

Keep Personal Brands Out of It

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Link your pages

Ask!

Keep the atmosphere energetic

All things in Moderation

Choose your friends wisely

Fair Housing

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Do Don’t

Listen Respond Positively Monitor all forums daily Be professional, polite Know when no response

is appropriate Set your tone

accordingly Establish a social media

policy

Push Never Argue Never ignore negative

comments/reviews Don’t fly off the handle Never delete a

comment Never pretend to be a

happy customer

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http://www.socialnomics.net/ Erik Qualman http://creativefan.com/60-informative-social-

networking-and-social-media-infographics/ http://www.slideshare.net/lindaj4/social-media-is-

not-a-fad Linda Jackson http://socialnetworking.lovetoknow.com/

Characteristics_of_Social_Networks Ryan Dube http://blogs.gartner.com/anthony_bradley/

2010/01/07/a-new-definition-of-social-media/ Anthony J. Bradley

www.skillpath.com (The Social Media Marketing Conference)

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Joe Holland http://www.facebook.com/#!/profile.php?id=660812211

www.twitter.com/frbama

Diane Miller http://www.facebook.com/miller.diane.n

https://twitter.com/dianenmiller205

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A copy of this presentation and handout will be available online under the “Our Services” tab

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