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What is social media?
Social Media is Networking, Sales, Customer Service, and so much more.
• If you wouldn’t do it here, you shouldn’t do it there.
• Listen more than you speak.
• Give others credit.
• Remember you’re talking to real people.
Social Media
What do I do now?
Who are you?
When first starting social media, you first must figure out who you are:
• Are you a business?
• Is this personal or professional?
Who is your target audience?
• Customers?
• Employers?
• Businesses?
• CEOs?
• Or the average joe?
Budget
Time VS Money
The amount of time you can invest can help you lower the amount of money you need to
spend.
Social media efforts can be cheap or costly, it just depends on how much effort you want to
put in.
Where to start?
Your answers to the previous questions will lead you to where you need to start and where you should focus your time and money.
Most Popular Sites
• Google+
• YouTube
Most Popular Sites – B2B
Most Popular Sites – B2C
Why not Google+?
1. Google+ requires businesses to have a business page. (similar to Facebook)
2. Unlike Facebook, G+ won’t allow you to “pay to be noticed”. So you have to drive people to the page yourself.
3. The amount of people on G+ looking and “circling” businesses is very small.
Get Thee On Google+
1. SEO – Google+ Pages especially if you link it to your website, will help give you reliability and weight in Google.
2. Google+ Pages show up in searches and can help direct people to your website.
Getting Started
• Don’t take on more than you can chew.
• Set a schedule.
– How often to post?
– What time of day?
– How much time per day can you set apart?
• Use tools to help you manage.
Most Small Companies
• Can manage their social media with less than 5 hours per week invested.
• Companies using social media for sales leads or B2B may need to invest up to 20 hours a week in social media.
Tricks&
Tips
Don’t Half-Ass It
• Use quality graphics that fit
• Fill out everything
• Put your important links into each profile
• Use a well written bio with correct grammar
• Be consistent
• Be kind
• Pay to Play
• Great content helps retain followers
• Views depend on two factors:
– How intensely your fans want your content.
– How much you spend
• Requires more content/posts
• Quality content is key
• The second most time-commitment of all the networks
• Most limited characters/post
• Easiest one to do without paying money
• Does have $$ options
• Used primarily by people looking to connect with businesses
• $ is often required to reach the person/company you’d like
• Requires a personal touch
• Requires a very hands-on approach like cold calling for lead generation
• Company pages add to company reliability
• No $$ needed
• Requires a high number of photos and graphics
• Most time consuming network
• Content is key
– Quality of content
– Large # of posts
Key Points for All Networks
• Graphics – photos are usually key for people to notice your posts and often get the best responses.
• Videos – second only to photos, videos are a great way to get your message out.
• Be generous in your content: praise others, give thanks, and share things important to your audience.
Questions?
