What  is  social  media?  

Social  Media  is  Networking,  Sales,  Customer  Service,  and  so  much  more.  

•  If  you  wouldn’t  do  it  here,  you  shouldn’t  do  it  there.  

•  Listen  more  than  you  speak.  

•  Give  others  credit.  •  Remember  you’re  talking  to  real  people.  

Social  Media  

What  do  I  do  now?  

Who  are  you?  

When  first  starFng  social  media,  you  first  must  figure  out  who  you  are:    

•  Are  you  a  business?  •  Is  this  personal  or  professional?  

Who  is  your  target  audience?  

•  Customers?  •  Employers?  

•  Businesses?  •  CEOs?    •  Or  the  average  joe?  

Budget  

Time  VS  Money  

The  amount  of  Fme  you  can  invest  can  help  you  lower  the  amount  of  money  you  need  to  

spend.  

Social  media  efforts  can  be  cheap  or  costly,  it  just  depends  on  how  much  effort  you  want  to  

put  in.  

Where  to  start?  Your  answers  to  the  previous  quesFons  will  lead  you  to  where  you  need  to  start  and  where  you  should  focus  your  Fme  and  money.  

Most  Popular  Sites  

•  Facebook  •  Linkedin  •  TwiTer  •  Google+  •  YouTube  •  Pinterest  

Most  Popular  Sites  –  B2B  

Linkedin  

TwiTer  

Facebook  

Most  Popular  Sites  –  B2C  

Facebook  Pinterest  

TwiTer  

Why  not  Google+?  

1.  Google+  requires  businesses  to  have  a  business  page.  (similar  to  Facebook)  

2.  Unlike  Facebook,  G+  won’t  allow  you  to  “pay  to  be  noFced”.    So  you  have  to  drive  people  to  the  page  yourself.  

3.  The  amount  of  people  on  G+  looking  and  “circling”  businesses  is  very  small.  

Get  Thee  On  Google+  

1.  SEO  –  Google+  Pages  especially  if  you  link  it  to  your  website,  will  help  give  you  reliability  and  weight  in  Google.    

2.  Google+  Pages  show  up  in  searches  and  can  help  direct  people  to  your  website.  

Ge_ng  Started  

•  Don’t  take  on  more  than  you  can  chew.  •  Set  a  schedule.  – How  oben  to  post?  – What  Fme  of  day?  – How  much  Fme  per  day  can  you  set  apart?  

•  Use  tools  to  help  you  manage.  

Most  Small  Companies  

•  Can  manage  their  social  media  with  less  than  5  hours  per  week  invested.  

•  Companies  using  social  media  for  sales  leads  or  B2B  may  need  to  invest  up  to  20  hours  a  week  in  social  media.  

Tricks  &    Tips  

Don’t  Half-­‐Ass  It  

•  Use  quality  graphics  that  fit  •  Fill  out  everything  •  Put  your  important  links  into  each  profile  

•  Use  a  well  wriTen  bio  with  correct  grammar  

•  Be  consistent  •  Be  kind  

Facebook  

•  Pay  to  Play  •  Great  content  helps  retain  followers  •  Views  depend  on  two  factors:  – How  intensely  your  fans  want  your  content.  – How  much  you  spend  

TwiTer  

•  Requires  more  content/posts  •  Quality  content  is  key  •  The  second  most  Fme-­‐commitment  of  all  the  networks  

•  Most  limited  characters/post  

•  Easiest  one  to  do  without  paying  money  

•  Does  have  $$  opFons  

Linkedin  •  Used  primarily  by  people  looking  to  connect  with  businesses  

•  $  is  oben  required  to  reach  the  person/company  you’d  like  

•  Requires  a  personal  touch    •  Requires  a  very  hands-­‐on  approach  like  cold  calling  for  lead  generaFon  

•  Company  pages  add  to  company  reliability  

Pinterest  

•  No  $$  needed  •  Requires  a  high  number  of  photos  and  graphics  

•  Most  Fme  consuming  network  

•  Content  is  key  – Quality  of  content  – Large  #  of  posts  

Key  Points  for  All  Networks  

•  Graphics  –  photos  are  usually  key  for  people  to  noFce  your  posts  and  oben  get  the  best  responses.  

•  Videos  –  second  only  to  photos,  videos  are  a  great  way  to  get  your  message  out.  

•  Be  generous  in  your  content:  praise  others,  give  thanks,  and  share  things  important  to  your  audience.  

QuesFons?