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We take a look at the state of social media in 2013 and what the future holds.
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PRESENTED BY:
SOCIAL MEDIA IN 2013 & BEYOND
#SMWSTARTUP101
CURRENT USE - Facebook
Average user has 130 friends
Average user has 130 friends
1 BILLION USERS1 BILLION USERS
23% of users check Facebook 5 times daily
25% of users: don’t bother with privacy settings
25% of users: don’t bother with privacy settings
Auto-posting decreases likes & comments by 70%
Auto-posting decreases likes & comments by 70%
B2C results are 30% above average on
Sundays
B2C results are 30% above average on
Sundays
CURRENT USE - Twitter
200 MILLION ACTIVE USERS
200 MILLION ACTIVE USERS
More search queries per month than Bing + Yahoo
– 32 billion.
More search queries per month than Bing + Yahoo
– 32 billion.
40% of people don’t actually tweet but simply dip into their timelines to keep tabs on what people are
saying 55% of people access TWITTER
on Mobile
55% of people access TWITTER
on Mobile
53% of Tweeters recommend products
CURRENT USE - Instagram
Past 6 months – users increased by 724%
Past 6 months – users increased by 724%
1138% increase in user engagement
(more comments & likes)
1138% increase in user engagement
(more comments & likes)
Top 5 Most Popular Hashtags
#Love #instagood #ME #tbt #cute
40 million photos posted per day
40 million photos posted per day
90 MILLION ACTIVE USERS
90 MILLION ACTIVE USERS
CURRENT USE – LinkedIN 187 MILLION USERS187 MILLION USERS
Every second 2 new members join;
175,000 new profiles a day.
Every second 2 new members join;
175,000 new profiles a day.
Took 6 years to add their first 50 million users; had 50 million in
2011 alone.
80% of members are decision-makers in their
organization
80% of members are decision-makers in their
organization
50% of Fortune 100 companies hire through
50% of Fortune 100 companies hire through
CURRENT USE – Other
20% of searches on Google each day have never been
searched for before
20% of searches on Google each day have never been
searched for before
John Hopkins, Notre Dame, & Harvard are top schools for social media
John Hopkins, Notre Dame, & Harvard are top schools for social media
Over 50% world population is under 30 years old
97% of PINTEREST users are women
97% of PINTEREST users are women
WHAT COMES NEXT? WHAT COMES NEXT?
SOCIAL SEARCH
Imagine you search for an Italian restaurant – the search engine recommends 10 places in your city that your neighbors and friends have visited, shows feedback from them, provides deals, and even allows you to ask specific questions about the restaurants. Once you decide on a restaurant, the search engine allows you to ask the restaurant representatives and customers’ questions or book a table. Afterwards, you can leave a review about your experience---all within the same window and efficiency of sending a text message or tweet.
Social search is a form of Web search which is centered around the Social Graph of the person conducting the search.
Facebook Graph Search
Bing Social Search
Google Search plus your world
Social Local Mobile space (“SoLoMo”)
Around Me
RAVES/RANTS in any city about:
1. Local businesses2. Weather3. Traffic4. School/work life5. Government
employees 6. Dining experience7. Nightlife8. Fashion
Up-to-second feedback on local current events, businesses, & activity.
Helps others make everyday decisions.
Localized Q&A
MOMENTS-BASED ADS & DEALS
KEY TAKEWAYS:
1. Social search is next big web concept2. A lot of innovation in social-location-mobile space (SoLoMo)3. Startups need to differentiate themselves from big competitors to make it
